Managing In An Information Age It Challenges And Opportunities Case Study Analysis


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Background and Facts

Managing In An Information Age It Challenges And Opportunities a workplace materials merchant for tiny as well as average sized companies has recently been involved in planning for a merging with its competitor House Deport, which has actually impacted effectiveness degrees in departmentswith the elderly supervisor involved in legal problems presented by the government Trade Payment. With the Marketing Head putting forward the information of his separation from the business in one year, Jeannie Lewis, the current head of operations has been asked to take the duty in the near future. With obstacles in the type of a possible cultural adjustment and also low staff member morale, the organization wants a complete reengineering effort at the marketing department.

Trouble Declaration
Porter's 5 Forces Analysis
The prospective social modification at the marketing division of Managing In An Information Age It Challenges And Opportunities is increasing unpredictability in the workplace leading to various difficulties for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in influencing critical decisions because Stapes Inc. had to desert its strategies of merging with Office Deport after the Federal Profession Commission's treatment in the process. Given the truth that the shop has an international existence with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these countries may have the ability to impact performance or critical goals. Federal Trade Compensation's antitrust fit against the merger took up useful time of the company's elderly management recommending that 'political' factors can have significant ramifications for a worldwide business.

Economic Factors: Economic factors such as the development of small companies in the global scenario suggest that Managing In An Information Age It Challenges And Opportunities is prospering in a setting where there is potential growth of companies. Fact that store customers are mostly looking for office materials for house workplaces suggests that the market has a climbing fad of business owners and also home based businesses.

Social factors: Social fads in the economy reveal that clients are seeking ease in addition to attractive rates. Marketing research demonstrates how the client for Managing In An Information Age It Challenges And Opportunities does not have recognition about discovering solutions which can use a combination of ease and also inexpensive.

Technical factors: Innovation plays a crucial function in Managing In An Information Age It Challenges And Opportunities's service technique especially as the company is piloting Technology facilities which would certainly offer modern technology sales and assistance in the kind of memory upgrades, outer setups. (Summary of PEST in appendix 2).

OB Issues as well as Effects.

A number of underlying Business Behavior issues can be seen in Managing In An Information Age It Challenges And Opportunities's case as highlighted in this section.

Worries concerning social adjustment: There is apprehension regarding a cultural change that would certainly happen when Todd Krasnow leaves from his position as the Executive Vice Head Of State of Marketing with the majority of the team member already revealing unhappiness over this prospective move. This expected change has developed stress in the workplace which has actually been paired with the previous stress of preparing the firm for a potential merger with House Deport.
Pest Analysis
Stressful Work Atmosphere for Newcomers: There is lack of employees that can match the difficult environment of a fast-paced organization. Not only does this bring about difficulty in finding the appropriate individuals, it puts anxiety on brand-new hires as can not stand up to the speed and stress that the company expects them to bear.

Dual Coverage Lines: Novices discover this organizational society troublesome as well as difficult to manage particularly as dotted line partnerships are indicated to be weaker as a whole as well as objective setup and also efficiency assessment is still done by the solid line supervisor. This implies that newcomers might lose quality regarding their corresponding functions and objectives particularly as populated line reporting does not maintain them in straight communication with the strong line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor instead of Bridget Coles although it had actually been speculated that the latter would take Krasnow's position came as a blow to her spirits. Lewis may have been qualified and ideal for the work yet the truth that Kransnow's departure would make Coles a straight report to Lewis might have been the reason for Coles' resignation from services.

Fear & Task Instability: Anxiety and also insecurity can be recognized as 2 significant issues that Lewis would be managing particularly as the merger has now be cancelled and also two senior execs of the advertising department would certainly be leaving. The entire responsibility of the department would be falling on Lewis's shoulders who would certainly not just supervise of brining regarding a cultural modification yet would additionally need to prove herself in her new duty.

Incompatible Monitoring Style of Leader: Lewis's management design and also its incompatibility with the advertising department's duty can additionally be viewed as an OB obstacle especially as she has actually been used to dealing with issues in the procedures division where employees are shown to concentrate on processes and also obtain them right. The marketing division on the various other hand can be seen as a group of people that are made use of to being supported by Krasnow who concentrated extra on outcome than processes.

Interdepartmental Disagreements: Interdepartmental differences in between 3 departments, advertising, merchandizing as well as procedures specifically over the appropriation of the advertising mix can be recognized as another OB worry. Although the advertising and marketing division does not share the same vision as the other 2 departments relating to the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing and also operations departments do not concur over the marketing mix allowance amongst one another either.

Fragmentation in Advertising And Marketing Division: Disintegration in between the advertising and marketing divisions can be identified as one more OB issue which might need more interest. The truth that the advertising and marketing areas in the marketing division are detached is protecting against both divisions from obtaining from each various other's experience and also competence. Assimilation of advertising and marketing with merchandising and procedures would come to be more difficult if the advertising and marketing division itself is degenerated which can be another prospective OB issue.

Managing In An Information Age It Challenges And Opportunities Analysis

Different theories have actually been used to explain the scenarios to obtain more quality concerning the situation available.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of managers think that juniors are passive and also careless, have little passion and withstand modification. The tough version of this theory highlighted browbeating, limited controls, dangers and penalties. In time it produces low efficiency, refined sabotage as well as competition (Offer, 2003). Although the scenario at Managing In An Information Age It Challenges And Opportunities is not completely following Concept X, it can be seen that new hires are locating this environment instead demanding which might eventually result in a better disposition of the management in the direction of Concept X. According to McGregor's supported view, which he called Theory Y, the vital task of the administration is to prepare organizational problems to make sure that people can achieve their own goals best by guiding their initiatives towards organizational rewards. If individuals discover no complete satisfaction in their job, the monitoring would have little choice yet to count on theory X and exterior control (Bargain, 2003). Also while evaluating Lewis's administration design, concept X may have been suitable in the operations department to some extent however the Advertising division would certainly require dependence on Theory Y in order to get the imagination and creativity from the groups.

Tuckman's Teamwork Concept: As far as Lewis's worry about bringing consistency in between the advertising and marketing division is worried, this would originally lead to conflict as reviewed by Bruce Tuckman in his 'Teamwork Theory'. By integrating the advertising and marketing department's job, there might be the very same initial disconnect which can lead to the 2nd phase of 'storming' where the groups challenge one another.

Bridges' Transition Model: According To William Bridge's concept (appendix 4), people are fairly uncomfortable with adjustment, which is evident by the scenario at Managing In An Information Age It Challenges And Opportunities The circumstance can be seen as a regular program of life if is studied as per Bridge's theory where he describes that people go through 3 stages of transition when they experience modification. 'Ending, losing and Releasing', The Neutral Area as well as 'The New Beginning' (Bridges, 2004). When people are presented with modification, they go into stage one and so there may be emotions like sadness, unpredictability, stress, temper, anxiety, denial and also disorientation.The situation at the advertising division of Managing In An Information Age It Challenges And Opportunities is comparable so Lewis can get comfortable with the idea that it is not amazing actions. In the second stage, there may be a need to connect the void in between the brand-new and old society so Lewis may have to encounter this experience as soon as Krasnow leaves. There may be reduced spirits and low performance at this stage which must not be taken as an obstacle. It is during this stage that Lewis will certainly need to offer guidance to the department to make sure that they can find an orientation. It can be seen how Krasnow has actually already made this change less complicated by making Lewis obtain associated with the department a year before his actual separation. As per Bridges' Model, phase three will certainly cause visibility to discovering, High power as well as dedication as individuals will welcome the modification (Bridges, 2004).
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Hierarchy' (appendix 5) has goes over the relevance of 'safety needs as being a reduced degree demand of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the need to feel secure and also out of threat' is at the second degree of needs. Before an employee can be made to create emotionally, he needs to have his 'Physiological 'and also 'Safety' needs fulfilled.

SWOT Analysis for Managing In An Information Age It Challenges And Opportunities Case Study

Effects of Analysis.

The OB analysis has actually looked at various theories to recognize exactly how to deal with the existing circumstance at hand. The complying with 3 choices have been suggested to assist Lewis deal with the business difficulties in the marketing division. Each of these options has been suggested for reducing the shift required to bring the advertising department according to the demands of the market and also for making the cultural modification that would certainly follow once the current leader leaves.

Integration of advertising and marketing features. Dividing Adverting and Production functions. Integration of Advertising with Procedures.

Evaluation of Alternatives.

Integration of Marketing & Marketing Functions: The internal advertising firm of Managing In An Information Age It Challenges And Opportunities is already toughness for the organization in terms of conserving up on expenses connected to advertising and promo. Considering that no new employment has been done after Bridget Cole's separation with the reporting line being directly designated to Krasnow for the marketing feature, this is a desirable chance for incorporating the advertising and marketing features. Judith Shapiro that has earlier been spoken with by Lewis throughout the earlier merging days has know-how in business-to-business advertising and marketing in addition to company and retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to handle both advertising and marketing features.

The advantage of this method is that it will certainly integrate both functions while minimizing the demand for hiring an extra resource for advertising. In addition to this, Lewis would certainly be heading the advertising and marketing department as well as all the same her replacement would be needed for the existing role that she is doing. The disadvantage of this option is that external hiring may bring about resentment from internal personnel that might be looking at the position of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and Production: Provided the affordable pressures as well as high quality job called for from the ad agency, it is advised that Lewis needs to enable the manufacturing system to be a separate function from the marketing device. Because most ad agency had these 2 functions as different devices, it makes more sense to follow the norm. Both functions might be able to focus on their core turns on a lot more successfully. The drawback of this technique would certainly be that extra prices would certainly have to be birthed for setting up different production functions. A manufacturing head might have to be employed which can increase overheads for the company.

Integration of Advertising with Workflows: Since Lewis is already looking after the advertising as well as procedures departments simultaneously; it makes sense to incorporate the two functions given that she has actually been efficiently taking care of both ends. The reality that the two departments currently have significant distinctions over appropriation of sources suggests that this integration might be able to bring about consistency specifically as Lewis would be heading both ends.However there are numerous negative aspects of this relocation especially as it would certainly put excessive concern over Lewis's shoulders. The fact that Lewis needs to adjust her administration design for the marketing department recommends that these 2 departments would be culturally diverse. Lewis might not be able to use one type of management style to both divisions which can result in ineffectiveness in either one of the 2 functions.


An assessment of the 3 choices suggests that integration of marketing as well as procedures would certainly not be a possible move because of the vast distinctions in between both divisions although that currently Lewis is handling both. While separation of the production feature might have been a positive step for the advertising and marketing department, the truth that it would certainly suggest positioning a third feature under Lewis's wing means this need to be stayed clear of. The combination of the advertising division is the best choice in terms of getting the optimal arise from the division. An activity plan for this choice is discussed listed below.

Activity Plan.
Lewis will certainly take over the duty of EVP Advertising after Krasnow leaves.

Advertising and Marketing features would certainly be combined.

Judith Shapiro will certainly be employed to take Lewis's area as SVP of marketing and advertising.

Manufacturing feature will continue to be component of marketing under advertising and marketing function.

Lewis will separate herself from operations.

A democratic leadership style with employee empowerment will certainly be utilized in marketing department.

Open up door plan and also focus on cross department communication will certainly be aimed at eliminating disharmony.

Contingency plan.

If the assimilation does not work out as intended, a backup strategy would certainly follow which would certainly divide the production feature from the marketing function to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will certainly be heading the marketing division without an SVP. Because case the production function will absolutely be separated by positioning it under an SVP manufacturing.