Rockeford Inc Case Study Help


Home >> Kelloggs >> Rockeford Inc >>

Rockeford Inc Case Study Analysis

Background and Facts

Rockeford Inc a workplace materials merchant for little as well as moderate sized businesses has recently been associated with preparing for a merger with its competitor Home Deport, which has actually influenced performance levels in departmentswith the elderly manager associated with lawful complications presented by the federal Trade Compensation. With the Advertising Head advancing the news of his separation from the company in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the role in the near future. With obstacles in the kind of a potential social change and low worker spirits, the company is in need of a complete reengineering effort at the advertising division.

Issue Declaration
Porter's 5 Forces Analysis
The potential social change at the marketing department of Rockeford Inc is boosting unpredictability in the workplace resulting in different obstacles for the Jeannie Lewis who would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting calculated choices considering that Stapes Inc. needed to abandon its plans of merging with Workplace Deport after the Federal Profession Commission's intervention while doing so. Provided the fact that the store has a worldwide visibility with branches in UK, U.S.A., Canada as well as Germany, political consider each of these countries may have the ability to influence efficiency or strategic goals. Federal Trade Payment's antitrust match versus the merger took up valuable time of the organization's elderly monitoring recommending that 'political' factors can have severe ramifications for a global service.

Economic Factors: Financial factors such as the introduction of small companies in the global situation recommend that Rockeford Inc is growing in an atmosphere where there is prospective growth of companies. Along with this, fact that shop customers are primarily seeking workplace materials for office recommends that the market has a climbing pattern of entrepreneurs and also online organisations.

Social factors: Social patterns in the economic climate show that clients are looking for ease as well as eye-catching prices. Marketing research shows how the consumer for Rockeford Inc does not have understanding regarding discovering solutions which can provide a combination of ease and inexpensive.

Technological factors: Technology plays an essential role in Rockeford Inc's organisation technique especially as the company is piloting Technology facilities which would supply technology sales and support in the form of memory upgrades, peripheral installations. (Recap of INSECT in appendix 2).

OB Issues and also Effects.

A number of underlying Organizational Behavior problems can be seen in Rockeford Inc's case as highlighted in this area.

Concerns regarding cultural change: There is uneasiness regarding a cultural adjustment that would happen when Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Advertising And Marketing with most of the employee already showing unhappiness over this possible step. This expected adjustment has developed stress and anxiety in the office which has been combined with the previous tension of preparing the firm for a possible merger with Residence Deport.
Pest Analysis
Demanding Job Atmosphere for Newcomers: There is lack of workers that can match the difficult atmosphere of a fast-paced organization. Not just does this bring about problem in discovering the best individuals, it places stress and anxiety on brand-new hires as can not stand up to the speed as well as pressure that the company expects them to bear.

Dual Reporting Lines: Newcomers discover this business culture troublesome and tough to manage specifically as dotted line connections are implied to be weaker in general and also objective setup and also efficiency analysis is still done by the solid line manager. This suggests that beginners might shed clearness regarding their particular duties and purposes especially as dotted line reporting does not maintain them in direct interaction with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his follower as opposed to Bridget Coles despite the fact that it had been guessed that the latter would certainly take Krasnow's placement came as a strike to her spirits. Lewis may have been qualified as well as suitable for the work however the reality that Kransnow's departure would make Coles a straight report to Lewis may have been the factor for Coles' resignation from solutions.

Concern & Work Instability: Worry as well as insecurity can be recognized as two major issues that Lewis would certainly be managing specifically as the merger has actually now be cancelled and two elderly execs of the marketing division would be leaving. The whole duty of the department would certainly be dropping on Lewis's shoulders who would certainly not simply supervise of brining regarding a social modification yet would likewise need to verify herself in her new duty.

Incompatible Management Design of Leader: Lewis's administration style and its incompatibility with the advertising department's duty can additionally be seen as an OB challenge particularly as she has actually been utilized to managing issues in the procedures division where personnel are taught to focus on procedures and obtain them. The marketing division on the other hand can be viewed as a group of individuals who are used to being supported by Krasnow that focused extra on outcome than processes.

Interdepartmental Disputes: Interdepartmental arguments in between three departments, advertising, merchandizing and procedures respectively over the appropriation of the advertising and marketing mix can be determined as an additional OB worry. The advertising and marketing division does not share the same vision as the other 2 divisions relating to the aloocation of the marketing mix twoards promotions as well as advertsing, the merchandizing as well as operations departments do not agree over the advertising mix appropriation amongst one an additional either.

Disintegration in Advertising And Marketing Division: Disintegration in between the marketing and advertising divisions can be identified as an additional OB concern which can require more focus. The fact that the advertising and marketing areas in the advertising and marketing department are disconnected is stopping both divisions from gaining from each other's experience and also competence. Assimilation of advertising with retailing as well as operations would end up being harder if the marketing division itself is degenerated which can be one more possible OB concern.

Rockeford Inc Analysis

Different concepts have been used to clarify the conditions to get further clarity regarding the situation handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of managers believe that juniors are passive and lazy, have little ambition and stand up to modification. The difficult variation of this concept highlighted coercion, limited controls, dangers and punishments. In time it generates reduced productivity, refined sabotage and also competition (Bargain, 2003). Although the situation at Rockeford Inc is not entirely adhering to Concept X, it can be seen that brand-new hires are finding this atmosphere rather difficult which might eventually cause a higher inclination of the monitoring towards Concept X. As per McGregor's supported sight, which he called Theory Y, the crucial job of the management is to set up organizational conditions to make sure that individuals can attain their very own goals best by guiding their efforts in the direction of business incentives. If people locate no fulfillment in their work, the administration would have little choice but to count on concept X and exterior control (Deal, 2003). Also while evaluating Lewis's administration design, concept X might have appropriated in the procedures division somewhat but the Marketing division would certainly need dependence on Concept Y to get the imagination and creativity from the teams.

Tuckman's Team effort Theory: As much as Lewis's worry about bringing harmony between the advertising and marketing and also marketing division is concerned, this would initially lead to contrast as reviewed by Bruce Tuckman in his 'Synergy Theory'. By incorporating the advertising and marketing and marketing division's work, there might be the very same first detach which can lead to the second stage of 'storming' where the groups test one an additional.

When individuals are offered with adjustment, they enter stage one as well as so there might be feelings like sadness, unpredictability, stress, rage, fear, denial and also disorientation.The circumstance at the marketing department of Rockeford Inc is comparable so Lewis can obtain comfortable with the idea that it is not phenomenal behavior. It is during this phase that Lewis will certainly have to offer guidance to the division so that they can discover a feeling of instructions. It can be seen how Krasnow has already made this transition much easier by making Lewis obtain involved in the department a year prior to his actual departure.
Vrio Analysis
Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has talks about the significance of 'security needs as being a reduced degree requirement of a human for setting off motivation. As seen in the pyramid shared in appendix 3, we can see how 'the need to really feel secure and out of threat' is at the 2nd degree of requirements. Before a staff member can be made to establish mentally, he requires to have his 'Physical 'as well as 'Security' needs satisfied.

SWOT Analysis for Rockeford Inc Case Study

Implication of Analysis.

The OB analysis has actually checked out various theories to recognize just how to manage the current situation handy. The following three choices have been proposed to aid Lewis take care of the organizational obstacles in the advertising department. Each of these alternatives has actually been suggested for relieving the transition needed to bring the marketing division in accordance with the requirements of the market and also for making the social change that would certainly adhere to as soon as the present leader leaves.

Assimilation of advertising and marketing features. Separating Adverting and also Manufacturing functions. Integration of Marketing with Workflow.

Analysis of Alternatives.

Judith Shapiro who has actually earlier been spoken with by Lewis during the earlier merger days has proficiency in business-to-business marketing along with agency and retail advertising experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both advertising and marketing and marketing features.

The advantage of this method is that it will integrate both functions while reducing the demand for employing an additional source for marketing. In addition to this, Lewis would certainly be heading the advertising and marketing department as well as regardless her substitute would be required for the current function that she is executing. The disadvantage of this alternative is that external hiring may bring about resentment from inner personnel who might be looking at the setting of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and also Manufacturing: Offered the competitive stress and high top quality job needed from the marketing company, it is suggested that Lewis needs to allow the production device to be a different function from the marketing unit. Since a lot of advertising and marketing agencies had these 2 functions as separate units, it makes even more feeling to adhere to the standard.

Integration of Advertising And Marketing with Operations: Given that Lewis is currently taking care of the advertising and marketing as well as procedures divisions simultaneously; it makes feeling to incorporate the 2 features considering that she has actually been successfully taking care of both ends. The reality that Lewis has to adjust her management design for the advertising and marketing division recommends that these 2 departments would be culturally varied.


An analysis of the 3 options indicates that assimilation of advertising and marketing and also operations would not be a viable move due to the vast distinctions in between the 2 divisions despite the fact that currently Lewis is dealing with both. While splitting up of the production function might have been a desirable relocation for the marketing department, the truth that it would certainly indicate placing a 3rd feature under Lewis's wing indicates this need to be avoided.

Action Plan.
Lewis will take control of the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing functions would be combined.

Judith Shapiro will be employed to take Lewis's location as SVP of marketing and advertising.

Manufacturing function will certainly remain part of advertising under advertising function.

Lewis will divide herself from procedures.

A democratic leadership style with staff member empowerment will certainly be utilized in advertising division.

Open door plan as well as focus on cross department interaction will be targeted at eliminating disharmony.

Backup strategy.

If the integration does not exercise as planned, a contingency plan would adhere to which would certainly separate the manufacturing feature from the advertising and marketing function to reduce the load on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will certainly be heading the advertising division without an SVP. In that case the production feature will absolutely be separated by placing it under an SVP manufacturing.