Rockeford Inc Case Study Solution


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Rockeford Inc Case Study Analysis

Background and Facts

Rockeford Inc an office materials merchant for small as well as moderate sized companies has recently been involved in planning for a merging with its rival Home Deport, which has actually impacted performance degrees in departmentswith the senior manager involved in legal complications presented by the government Trade Commission. With the Marketing Head putting forward the news of his departure from the business in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the function in the future. With challenges in the type of a prospective social adjustment and also reduced employee spirits, the organization wants a complete reengineering initiative at the advertising and marketing department.

Issue Declaration

The possible social change at the marketing department of Rockeford Inc is enhancing uncertainty in the workplace leading to different challenges for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in influencing calculated decisions since Stapes Inc. had to abandon its plans of merging with Office Deport after the Federal Trade Compensation's treatment in the process. Given the reality that the store has an international existence with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these nations may be able to impact performance or strategic objectives. Federal Trade Payment's antitrust suit against the merger took up valuable time of the organization's elderly administration suggesting that 'political' factors can have major effects for a global service.

Economic Factors: Economic factors such as the introduction of small businesses in the international circumstance suggest that Rockeford Inc is prospering in an environment where there is possible growth of services. Along with this, reality that shop clients are primarily trying to find office products for office recommends that the market has an increasing fad of business owners as well as home services.

Social factors: Social fads in the economy reveal that clients are looking for comfort as well as appealing costs. Marketing research demonstrates how the customer for Rockeford Inc lacks awareness regarding discovering services which can offer a combination of convenience as well as affordable.

Technical factors: Innovation plays an important duty in Rockeford Inc's business strategy specifically as the company is piloting Innovation facilities which would certainly offer technology sales and assistance in the type of memory upgrades, outer installments. (Recap of PARASITE in appendix 2).

OB Issues and also Effects.

A number of underlying Organizational Behavior concerns can be seen in Rockeford Inc's case as highlighted in this area.

Uneasiness concerning social change: There is concern concerning a cultural adjustment that would certainly take place as soon as Todd Krasnow leaves from his placement as the Exec Vice Head Of State of Advertising with the majority of the team member already showing unhappiness over this possible relocation. This expected change has actually developed stress and anxiety in the workplace which has actually been paired with the previous tension of preparing the company for a possible merging with Residence Deport.

Stressful Task Atmosphere for Newcomers: There is shortage of employees that can match the difficult atmosphere of a hectic company. Not only does this bring about difficulty in discovering the best people, it puts stress on brand-new hires as can not hold up against the speed as well as stress that the organization expects them to birth.

Dual Coverage Lines: Novices discover this organizational society cumbersome as well as challenging to deal with specifically as dotted line connections are indicated to be weak generally and unbiased setting and also performance examination is still done by the strong line manager. This indicates that newbies might lose quality about their corresponding functions and also purposes especially as populated line coverage does not keep them in straight interaction with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's decision to make Lewis his successor rather than Bridget Coles even though it had been guessed that the latter would certainly take Krasnow's position came as a blow to her morale. Lewis might have been capable and suitable for the work however the reality that Kransnow's separation would make Coles a straight record to Lewis might have been the reason for Coles' resignation from solutions.

Worry & Task Insecurity: Concern and also insecurity can be recognized as 2 major issues that Lewis would be handling specifically as the merger has actually now be terminated and two elderly execs of the marketing division would certainly be leaving. The entire responsibility of the division would certainly be falling on Lewis's shoulders that would certainly not simply be in charge of brining regarding a cultural change but would likewise need to verify herself in her new role.

Incompatible Administration Style of Leader: Lewis's monitoring design and its incompatibility with the marketing division's duty can likewise be seen as an OB challenge particularly as she has been utilized to managing problems in the procedures division where workers are shown to concentrate on processes and obtain them. The advertising department on the various other hand can be viewed as a group of people that are used to being supported by Krasnow that concentrated extra on result than procedures.

Interdepartmental Disputes: Interdepartmental arguments in between three divisions, advertising and marketing, merchandizing as well as operations specifically over the allocation of the marketing mix can be recognized as an additional OB issue. Although the advertising and marketing division does not share the very same vision as the other two divisions concerning the aloocation of the advertising mix twoards promotions as well as advertsing, the merchandizing as well as operations departments do not agree over the advertising mix allocation among each other either.

Fragmentation in Advertising Department: Fragmentation between the marketing and advertising divisions can be recognized as an additional OB concern which can need more attention. The fact that the advertising and marketing sections in the marketing department are disconnected is stopping both departments from obtaining from each various other's experience and competence. Combination of advertising and marketing with merchandising and also operations would come to be more difficult if the advertising and marketing department itself is broken down which can be one more possible OB problem.

Rockeford Inc Analysis

Different concepts have been used to describe the situations to obtain more clearness concerning the situation handy.

McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many managers think that staffs are passive and also careless, have little passion and stand up to modification. The difficult variation of this concept emphasized coercion, limited controls, dangers and also punishments. In time it generates reduced productivity, subtle sabotage as well as rivalry (Bargain, 2003). Although the scenario at Rockeford Inc is not entirely complying with Concept X, it can be seen that brand-new hires are finding this environment instead difficult which might eventually lead to a better disposition of the monitoring in the direction of Theory X. Based on McGregor's supported view, which he called Concept Y, the vital task of the administration is to set up business problems to ensure that individuals can attain their own goals best by routing their efforts towards business benefits. If individuals discover no satisfaction in their job, the administration would certainly have little option however to depend on theory X and outside control (Offer, 2003). Even while analyzing Lewis's monitoring design, concept X might have been suitable in the operations division to some extent however the Marketing department would need dependence on Theory Y so as to get the imagination as well as originality from the groups.

Tuckman's Team effort Theory: As for Lewis's worry about bringing harmony between the marketing and advertising department is concerned, this would at first bring about contrast as talked about by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). As per Tuckman's concept shown in appendix 3, during the first stage of group development, individuals might not bond, as they are hectic finding their area in the team. By combining the advertising and marketing department's job, there might coincide first detach which could cause the 2nd phase of 'storming' where the groups challenge one another. It is only during the 3rd phase or 'norming' when they would certainly come together to share concepts before the group can bring around synergy in the fourth phase 'performing'.

Bridges' Transition Model: As per William Bridge's concept (appendix 4), people are rather uneasy with modification, which is noticeable by the scenario at Rockeford Inc The circumstance can be seen as a regular course of life if is examined according to Bridge's concept where he describes that individuals go through 3 stages of transition when they experience adjustment. 'Closing, losing and also Releasing', The Neutral Area and 'The New Starting' (Bridges, 2004). When individuals are presented with modification, they go into stage one therefore there might be emotions like despair, uncertainty, frustration, temper, anxiety, rejection and also disorientation.The situation at the advertising department of Rockeford Inc is comparable so Lewis can obtain comfortable with the idea that it is not amazing habits. In the second phase, there may be a demand to bridge the void between the brand-new and also old society so Lewis might need to face this ordeal when Krasnow leaves. There may be low morale as well as reduced efficiency at this stage which need to not be taken as a problem. It is during this stage that Lewis will have to give support to the division so that they can discover an orientation. It can be seen just how Krasnow has actually currently made this shift much easier by making Lewis get associated with the department a year before his actual departure. Based on Bridges' Design, stage 3 will certainly produce openness to understanding, High energy and also dedication as individuals will certainly embrace the adjustment (Bridges, 2004).

Abraham Maslow in his Theory of 'Needs Hierarchy' (appendix 5) has discusses the significance of 'security needs as being a reduced degree demand of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel secure and also out of threat' is at the second degree of needs. Prior to a worker can be made to establish mentally, he requires to have his 'Physical 'and 'Safety' requires satisfied.

SWOT Analysis for Rockeford Inc Case Study

Ramification of Analysis.

The OB analysis has looked at numerous theories to recognize just how to deal with the existing situation handy. The complying with 3 choices have actually been proposed to aid Lewis take care of the business obstacles in the marketing department. Each of these options has been suggested for reducing the change required to bring the advertising and marketing division according to the needs of the market and for making the cultural change that would follow when the present leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting and also Production features. Integration of Advertising And Marketing with Workflow.

Analysis of Alternatives.

Assimilation of Advertising And Marketing & Advertising Functions: The internal advertising and marketing company of Rockeford Inc is already toughness for the company in terms of conserving up on overheads related to advertising and also promotion. Given that no new employment has been done after Bridget Cole's departure with the coverage line being straight appointed to Krasnow for the advertising feature, this is a positive chance for incorporating the advertising and marketing features. Judith Shapiro who has actually earlier been talked to by Lewis during the earlier merging days has expertise in business-to-business advertising in addition to company as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to handle both advertising and marketing functions.

The benefit of this technique is that it will certainly integrate the two features while lowering the need for hiring an extra resource for advertising. Along with this, Lewis would be heading the advertising division as well as regardless her substitute would be needed for the current role that she is performing. The downside of this option is that exterior hiring might produce resentment from interior personnel that may be considering the setting of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting as well as Production: Provided the affordable stress as well as high top quality job required from the advertising agency, it is suggested that Lewis ought to allow the production unit to be a different function from the advertising unit. Since many advertising and marketing firms had these 2 functions as different units, it makes more feeling to comply with the norm.

Combination of Advertising with Operations: Because Lewis is already taking care of the marketing and also operations divisions concurrently; it makes sense to incorporate the two functions because she has been effectively taking treatment of both ends. The reality that Lewis has to adapt her monitoring design for the advertising and marketing department recommends that these 2 departments would certainly be culturally diverse.


An analysis of the 3 options suggests that assimilation of advertising and also procedures would certainly not be a possible relocation as a result of the huge distinctions between both divisions although that currently Lewis is taking care of both. While splitting up of the manufacturing function may have been a beneficial relocation for the advertising and marketing department, the truth that it would indicate placing a 3rd feature under Lewis's wing implies this need to be avoided as well. The assimilation of the advertising department is the very best alternative in terms of obtaining the ideal results from the division. An action plan for this alternative is talked about below.

Action Plan.

Lewis will certainly take control of the role of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will be worked with to take Lewis's place as SVP of advertising and marketing.

Production function will certainly stay component of advertising and marketing under advertising and marketing function.

Lewis will divide herself from operations.

An autonomous management design with staff member empowerment will be utilized in advertising and marketing department.

Open door plan and emphasis on cross departmental communication will be focused on getting rid of disharmony.

Backup plan.

If the assimilation does not exercise as intended, a contingency plan would certainly comply with which would separate the production feature from the advertising and marketing feature to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the advertising division without an SVP. In that case the production feature will definitely be divided by placing it under an SVP production.