Samsung Electronics Tv In An Era Of Convergence Case Study Solution


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Samsung Electronics Tv In An Era Of Convergence Case Study Help

Background and Facts

Samsung Electronics Tv In An Era Of Convergence an office materials retailer for small and medium sized businesses has recently been associated with planning for a merger with its rival Home Deport, which has actually affected performance degrees in departmentswith the elderly manager involved in legal complications put forth by the government Profession Compensation. With the Advertising Head advancing the information of his separation from the firm in one year, Jeannie Lewis, the current head of operations has actually been asked to take the duty in the near future. With obstacles in the form of a prospective social adjustment and also low staff member morale, the organization needs a total reengineering effort at the advertising department.

Issue Declaration

The possible social adjustment at the advertising division of Samsung Electronics Tv In An Era Of Convergence is increasing unpredictability in the working environment bring about different challenges for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting calculated choices since Stapes Inc. had to desert its strategies of combining with Workplace Deport after the Federal Trade Commission's treatment in the process. Offered the fact that the store has a global visibility with branches in UK, UNITED STATES, Canada and also Germany, political factors in each of these nations may have the ability to impact efficiency or strategic goals. Federal Profession Payment's antitrust fit versus the merging occupied useful time of the company's senior administration suggesting that 'political' factors can have significant implications for a global business.

Economic Factors: Financial factors such as the emergence of small companies in the worldwide circumstance recommend that Samsung Electronics Tv In An Era Of Convergence is flourishing in an environment where there is potential growth of services. Along with this, reality that store consumers are mainly searching for office materials for office recommends that the market has an increasing trend of entrepreneurs and also online businesses.

Social factors: Social patterns in the economic situation show that customers are trying to find convenience as well as appealing rates. Marketing research demonstrates how the customer for Samsung Electronics Tv In An Era Of Convergence lacks recognition about locating services which can use a mix of benefit and low costs.

Technological factors: Modern technology plays an essential function in Samsung Electronics Tv In An Era Of Convergence's business approach specifically as the company is piloting Technology centers which would supply technology sales as well as assistance in the form of memory upgrades, peripheral setups. (Recap of INSECT in appendix 2).

OB Issues as well as Effects.

A number of underlying Organizational Actions concerns can be seen in Samsung Electronics Tv In An Era Of Convergence's case as highlighted in this section.

Uneasiness concerning cultural change: There is uneasiness regarding a social adjustment that would certainly happen once Todd Krasnow leaves from his placement as the Exec Vice President of Marketing with a lot of the employee currently revealing discontent over this possible relocation. This anticipated change has developed tension in the office which has actually been paired with the past anxiety of preparing the company for a potential merger with Home Deport.

Stressful Task Setting for Newcomers: There is lack of personnel that can match the stressful atmosphere of a fast-paced company. Not only does this lead to difficulty in discovering the ideal individuals, it puts tension on brand-new hires as can not withstand the speed and stress that the organization anticipates them to birth.

Dual Reporting Lines: Novices locate this business society cumbersome as well as tough to deal with specifically as dotted line relationships are meant to be weak in general and also objective setup as well as performance examination is still done by the strong line supervisor. This suggests that novices could shed clarity concerning their corresponding functions as well as purposes especially as dotted line coverage does not maintain them in straight interaction with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles even though it had been hypothesized that the last would certainly take Krasnow's position came as a strike to her spirits. Lewis may have been qualified as well as proper for the work however the reality that Kransnow's separation would make Coles a direct report to Lewis may have been the reason for Coles' resignation from solutions.

Fear & Task Insecurity: Concern and insecurity can be recognized as two significant concerns that Lewis would certainly be managing particularly as the merging has now be terminated and 2 elderly execs of the marketing department would be leaving. The whole obligation of the department would certainly be dropping on Lewis's shoulders that would certainly not just supervise of brining concerning a cultural change but would likewise need to show herself in her new duty.

Inappropriate Monitoring Design of Leader: Lewis's administration design and also its conflict with the marketing division's duty can likewise be seen as an OB obstacle specifically as she has actually been used to handling problems in the procedures division where personnel are shown to concentrate on processes as well as get them. The advertising and marketing department on the other hand can be viewed as a team of people who are utilized to being supported by Krasnow that focused a lot more on output than procedures.

Interdepartmental Disputes: Interdepartmental arguments in between 3 divisions, marketing, merchandizing and also operations specifically over the allotment of the advertising and marketing mix can be identified as another OB worry. The advertising division does not share the very same vision as the various other 2 divisions concerning the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing as well as operations divisions do not agree over the advertising mix allocation among one an additional either.

Disintegration in Marketing Department: Fragmentation in between the marketing and advertising departments can be recognized as another OB problem which could require additional focus. The fact that the advertising and marketing areas in the advertising division are separated is avoiding both divisions from acquiring from each other's experience as well as know-how. Combination of marketing with merchandising and also operations would certainly end up being more difficult if the marketing division itself is broken down which can be another potential OB problem.

Samsung Electronics Tv In An Era Of Convergence Analysis

Various theories have been utilized to discuss the situations to obtain more quality concerning the situation handy.

McGregor's Concept X & Y: According to Douglas McGregor's Theory X, the majority of managers think that staffs are easy as well as careless, have little ambition and also resist modification. The circumstance at Samsung Electronics Tv In An Era Of Convergence is not totally adhering to Theory X, it can be seen that new hires are discovering this setting instead demanding which might ultimately lead to a higher disposition of the monitoring in the direction of Concept X. Even while examining Lewis's monitoring style, concept X might have been appropriate in the procedures department to some degree but the Advertising division would require reliance on Concept Y in order to get the creativity and also originality from the groups.

Tuckman's Teamwork Concept: As far as Lewis's concern about bringing harmony between the advertising and also advertising and marketing division is concerned, this would at first lead to contrast as gone over by Bruce Tuckman in his 'Teamwork Theory'. By combining the advertising as well as advertising department's work, there might be the very same initial detach which could lead to the 2nd stage of 'storming' where the groups test one an additional.

When people are presented with adjustment, they enter phase one as well as so there may be emotions like despair, uncertainty, aggravation, anger, worry, rejection as well as disorientation.The situation at the advertising and marketing department of Samsung Electronics Tv In An Era Of Convergence is comparable so Lewis can get comfortable with the concept that it is not remarkable actions. It is throughout this stage that Lewis will certainly have to offer advice to the division so that they can locate a feeling of direction. It can be seen just how Krasnow has currently made this shift less complicated by making Lewis obtain included in the division a year before his actual separation.

Abraham Maslow in his Theory of 'Needs Pecking order' (appendix 5) has goes over the relevance of 'protection needs as being a reduced level requirement of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to feel safe and secure and out of danger' is at the 2nd degree of demands. Before an employee can be made to establish emotionally, he needs to have his 'Physiological 'and 'Safety and security' needs met.

SWOT Analysis for Samsung Electronics Tv In An Era Of Convergence Case Study

Effects of Analysis.

The OB analysis has looked at numerous theories to comprehend just how to cope with the existing scenario available. The adhering to 3 choices have actually been recommended to help Lewis manage the organizational difficulties in the advertising department. Each of these alternatives has been recommended for reducing the transition needed to bring the marketing department in accordance with the demands of the market and also for making the cultural adjustment that would certainly follow as soon as the current leader leaves.

Combination of advertising and marketing functions. Separating Adverting and also Manufacturing functions. Assimilation of Advertising with Workflow.

Assessment of Alternatives.

Judith Shapiro that has actually earlier been interviewed by Lewis during the earlier merging days has competence in business-to-business advertising along with agency and retail advertising and marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to manage both advertising and marketing and also marketing features.

The advantage of this method is that it will certainly integrate the two features while decreasing the demand for employing an additional resource for advertising. Lewis would be heading the marketing department and in any type of case her replacement would be needed for the existing function that she is performing. The disadvantage of this option is that external hiring may cause animosity from inner personnel who may be considering the position of EVP after Lewis takes control of Krasnow's setting.

Separating Adverting and Production: Offered the competitive stress and also top quality work called for from the ad agency, it is advised that Lewis ought to allow the manufacturing unit to be a separate feature from the marketing unit. Considering that most ad agency had these two functions as separate devices, it makes more feeling to adhere to the standard. Along with this, both features might be able to concentrate on their core turns on extra efficiently. The negative aspect of this strategy would be that added costs would certainly have to be borne for setting up separate production functions. A manufacturing head may have to be worked with which could enhance expenses for the organization.

Assimilation of Advertising with Procedures: Because Lewis is currently taking care of the advertising and marketing as well as procedures departments concurrently; it makes feeling to integrate the two features considering that she has been effectively taking care of both ends. The fact that Lewis has to adjust her management design for the marketing department recommends that these two departments would be culturally varied.


An assessment of the three choices shows that combination of marketing and procedures would certainly not be a feasible relocation as a result of the large distinctions between the two departments despite the fact that presently Lewis is taking care of both. While separation of the manufacturing feature may have been a beneficial step for the advertising and marketing division, the reality that it would indicate placing a 3rd function under Lewis's wing means this should be prevented. The integration of the marketing division is the very best alternative in terms of obtaining the optimum results from the division. An action plan for this option is talked about below.

Action Plan.

Lewis will certainly take over the duty of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would certainly be combined.

Judith Shapiro will be employed to take Lewis's place as SVP of marketing and advertising.

Production function will stay part of advertising and marketing under advertising and marketing feature.

Lewis will separate herself from procedures.

An autonomous leadership design with worker empowerment will be used in advertising and marketing department.

Open door plan as well as focus on cross departmental communication will certainly be targeted at removing dissonance.

Contingency plan.

If the integration does not work out as intended, a contingency strategy would certainly comply with which would divide the production function from the advertising function to lower the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the marketing department without an SVP. Because case the production function will certainly be separated by putting it under an SVP manufacturing.