San Francisco International Airport And Quantum Secures Safe For Aviation System Case Study Analysis


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San Francisco International Airport And Quantum Secures Safe For Aviation System Case Study Solution

Background and Facts

San Francisco International Airport And Quantum Secures Safe For Aviation System an office supplies retailer for small as well as average sized services has recently been involved in preparing for a merger with its competitor Residence Deport, which has actually influenced effectiveness levels in departmentswith the elderly supervisor involved in lawful difficulties put forth by the government Trade Commission. With the Marketing Head putting forward the news of his departure from the business in one year, Jeannie Lewis, the existing head of procedures has actually been asked to take the function in the near future. With obstacles in the form of a potential cultural change and also low employee spirits, the organization needs a full reengineering effort at the advertising division.

Problem Declaration
Porter's 5 Forces Analysis
The prospective social adjustment at the advertising and marketing division of San Francisco International Airport And Quantum Secures Safe For Aviation System is boosting uncertainty in the working environment leading to various challenges for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in affecting critical choices considering that Stapes Inc. had to abandon its strategies of combining with Office Deport after the Federal Profession Payment's treatment in the process. Provided the truth that the store has an international presence with branches in UK, USA, Canada and Germany, political factors in each of these nations may be able to affect performance or strategic goals. Federal Profession Commission's antitrust suit versus the merging used up important time of the organization's elderly monitoring suggesting that 'political' factors can have significant ramifications for an international organisation.

Economic Factors: Economic factors such as the emergence of local business in the global circumstance recommend that San Francisco International Airport And Quantum Secures Safe For Aviation System is prospering in an environment where there is prospective development of businesses. Truth that shop clients are mainly looking for office products for residence workplaces recommends that the market has a rising pattern of business owners as well as residence based companies.

Social factors: Social trends in the economic situation show that customers are searching for benefit along with attractive prices. Marketing research demonstrates how the customer for San Francisco International Airport And Quantum Secures Safe For Aviation System lacks recognition concerning locating options which can use a mix of benefit as well as low costs.

Technological factors: Innovation plays an important role in San Francisco International Airport And Quantum Secures Safe For Aviation System's service technique specifically as the company is piloting Modern technology facilities which would certainly offer technology sales as well as assistance in the kind of memory upgrades, outer installments. (Summary of PEST in appendix 2).

OB Issues and Symptoms.

Numerous underlying Business Habits issues can be seen in San Francisco International Airport And Quantum Secures Safe For Aviation System's case as highlighted in this section.

Apprehensions about social change: There is worry about a social modification that would occur as soon as Todd Krasnow leaves from his position as the Exec Vice President of Marketing with the majority of the employee already showing discontent over this potential step. This expected change has created tension in the work environment which has been coupled with the past stress of preparing the firm for a potential merger with House Deport.
Pest Analysis
Stressful Work Atmosphere for Newcomers: There is scarcity of personnel that can match the difficult atmosphere of a fast-paced company. Not just does this result in trouble in locating the right people, it places stress and anxiety on new hires as can not endure the rate and stress that the organization expects them to birth.

Double Coverage Lines: Newbies find this business society difficult and difficult to manage especially as populated line partnerships are meant to be weak as a whole as well as objective setup and also performance analysis is still done by the strong line manager. This suggests that newcomers could lose clearness regarding their corresponding functions as well as goals particularly as dotted line reporting does not keep them in direct communication with the strong line managers.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles although it had actually been guessed that the latter would take Krasnow's position came as a strike to her spirits. Lewis may have been qualified and also ideal for the job but the fact that Kransnow's separation would make Coles a direct record to Lewis may have been the factor for Coles' resignation from services.

Concern & Job Instability: Concern and also instability can be identified as 2 significant worries that Lewis would certainly be dealing with particularly as the merger has actually currently be terminated and also 2 senior executives of the advertising division would certainly be leaving. The entire obligation of the division would certainly be dropping on Lewis's shoulders that would certainly not just supervise of brining concerning a cultural modification however would also need to show herself in her brand-new function.

Inappropriate Administration Style of Leader: Lewis's administration design and its incompatibility with the advertising and marketing department's function can additionally be seen as an OB challenge specifically as she has been used to dealing with issues in the procedures division where workers are educated to concentrate on procedures and also get them. The advertising and marketing department on the other hand can be viewed as a group of people who are used to being nurtured by Krasnow that focused more on output than processes.

Interdepartmental Disputes: Interdepartmental disagreements between three divisions, advertising and marketing, merchandizing and also procedures respectively over the allotment of the advertising mix can be recognized as another OB concern. Although the advertising and marketing division does not share the exact same vision as the other two departments concerning the aloocation of the advertising and marketing mix twoards promos and also advertsing, the merchandizing and procedures departments do not agree over the marketing mix appropriation among one another either.

Disintegration in Advertising And Marketing Department: Fragmentation in between the marketing and advertising divisions can be determined as an additional OB concern which can require additional interest. The truth that the advertising and marketing sections in the advertising department are disconnected is stopping both divisions from getting from each other's experience and competence. Assimilation of advertising and marketing with retailing as well as procedures would come to be harder if the advertising division itself is broken down which can be another possible OB problem.

San Francisco International Airport And Quantum Secures Safe For Aviation System Analysis

Different theories have been made use of to clarify the situations to obtain more clarity regarding the scenario available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Theory X, many supervisors believe that juniors are passive and careless, have little passion as well as stand up to modification. The circumstance at San Francisco International Airport And Quantum Secures Safe For Aviation System is not totally adhering to Concept X, it can be seen that brand-new hires are discovering this environment rather difficult which might ultimately lead to a greater inclination of the monitoring towards Concept X. Also while evaluating Lewis's administration style, theory X may have been ideal in the operations department to some extent however the Marketing department would certainly call for dependence on Concept Y in order to get the creativity as well as originality from the groups.

Tuckman's Synergy Theory: As far as Lewis's concern concerning bringing consistency between the marketing and also marketing department is worried, this would initially lead to conflict as talked about by Bruce Tuckman in his 'Synergy Theory'. By incorporating the advertising and marketing and also advertising and marketing division's work, there might be the exact same initial disconnect which might lead to the second phase of 'storming' where the groups test one an additional.

When individuals are offered with modification, they go into phase one and also so there might be emotions like sadness, uncertainty, stress, temper, concern, rejection and also disorientation.The scenario at the advertising department of San Francisco International Airport And Quantum Secures Safe For Aviation System is similar so Lewis can get comfy with the idea that it is not remarkable behavior. It is throughout this stage that Lewis will certainly have to offer advice to the department so that they can discover a feeling of direction. It can be seen just how Krasnow has currently made this transition simpler by making Lewis obtain entailed in the department a year prior to his actual separation.
Vrio Analysis
Maslow's Need power structure: The OB concern related to insecurity at the office has been triggered first of all by the change in administration as well as second of all by the fact that the merging will no more be launched. Abraham Maslow in his Concept of 'Needs Pecking order' (appendix 5) has goes over the relevance of 'safety needs as being a reduced level need of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to really feel protected and out of danger' goes to the second degree of demands. Prior to an employee can be made to develop emotionally, he requires to have his 'Physiological 'as well as 'Safety and security' requires fulfilled. This indicates that unless the personnel are made to really feel safe concerning their present employment standing in San Francisco International Airport And Quantum Secures Safe For Aviation System they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for San Francisco International Airport And Quantum Secures Safe For Aviation System Case Study

Implication of Analysis.

The OB analysis has actually considered various theories to recognize how to handle the current circumstance available. The complying with three choices have been recommended to help Lewis handle the business challenges in the marketing department. Each of these choices has actually been suggested for relieving the shift needed to bring the marketing division according to the needs of the market and also for making the social change that would adhere to once the existing leader leaves.

Combination of marketing and advertising functions. Dividing Adverting and Manufacturing features. Integration of Advertising with Procedures.

Examination of Alternatives.

Combination of Advertising And Marketing & Advertising And Marketing Functions: The internal advertising and marketing company of San Francisco International Airport And Quantum Secures Safe For Aviation System is currently stamina for the company in regards to saving up on expenses related to advertising as well as promotion. Since no new recruitment has actually been done after Bridget Cole's separation with the reporting line being directly appointed to Krasnow for the advertising and marketing feature, this is a desirable opportunity for incorporating the advertising and marketing features. Judith Shapiro who has earlier been interviewed by Lewis during the earlier merging days has expertise in business-to-business marketing together with company and retail advertising experience. Once Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to handle both advertising and marketing functions.

The advantage of this technique is that it will certainly integrate the two functions while lowering the demand for hiring an additional source for marketing. Lewis would be heading the advertising and marketing division and also in any kind of case her substitute would certainly be needed for the current duty that she is doing. The downside of this choice is that outside hiring might bring about bitterness from inner personnel that might be eying the position of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and also Manufacturing: Offered the affordable stress as well as top quality work required from the advertising agency, it is recommended that Lewis must permit the production unit to be a separate function from the advertising and marketing unit. Because many advertising agencies had these 2 features as separate devices, it makes more feeling to adhere to the norm. Both functions may be able to focus on their core turns on a lot more successfully. The negative aspect of this approach would be that extra costs would have to be borne for establishing up separate production features. Along with this, a manufacturing head may have to be worked with which could raise overheads for the company.

Integration of Marketing with Operations: Considering that Lewis is already caring for the advertising as well as operations departments all at once; it makes good sense to incorporate the two functions given that she has actually been efficiently dealing with both ends. The fact that both departments currently have significant differences over allocation of resources suggests that this integration might be able to produce harmony specifically as Lewis would be heading both ends.However there are different downsides of this relocation particularly as it would put too much burden over Lewis's shoulders. The reality that Lewis has to adjust her administration design for the advertising and marketing division recommends that these two divisions would certainly be culturally diverse. Lewis might not be able to use one kind of management design to both departments which might result in ineffectiveness in either one of the two features.


An evaluation of the 3 choices shows that integration of marketing and procedures would certainly not be a viable step due to the substantial distinctions in between the two departments regardless of the truth that currently Lewis is handling both. While separation of the production function may have been a favorable move for the marketing department, the fact that it would certainly mean placing a third feature under Lewis's wing implies this ought to be stayed clear of.

Action Strategy.
Lewis will certainly take control of the function of EVP Advertising and marketing after Krasnow leaves.

Marketing and advertising functions would certainly be merged.

Judith Shapiro will be employed to take Lewis's location as SVP of marketing and advertising.

Manufacturing function will certainly remain part of advertising and marketing under advertising feature.

Lewis will separate herself from procedures.

A democratic leadership style with staff member empowerment will be utilized in advertising division.

Open up door policy as well as emphasis on cross department communication will be focused on eliminating dissonance.

Backup strategy.

If the integration does not work out as prepared, a backup strategy would certainly follow which would separate the production function from the advertising function to lower the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will be heading the marketing division without an SVP. Because case the manufacturing feature will absolutely be divided by positioning it under an SVP manufacturing.