San Francisco International Airport And Quantum Secures Safe For Aviation System Case Study Solution


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Background and Facts

San Francisco International Airport And Quantum Secures Safe For Aviation System an office materials retailer for small and also medium sized businesses has actually just recently been involved in planning for a merging with its rival Residence Deport, which has actually affected efficiency levels in departmentswith the elderly manager associated with legal issues put forth by the federal Trade Payment. With the Marketing Head advancing the news of his departure from the company in one year, Jeannie Lewis, the present head of procedures has actually been asked to take the role in the near future. With difficulties in the type of a potential cultural adjustment and reduced staff member morale, the company wants a total reengineering initiative at the advertising and marketing division.

Trouble Statement

The possible social adjustment at the advertising division of San Francisco International Airport And Quantum Secures Safe For Aviation System is increasing uncertainty in the working environment causing numerous challenges for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in impacting tactical choices given that Stapes Inc. had to desert its plans of merging with Office Deport after the Federal Trade Commission's intervention in the process. Provided the fact that the shop has a worldwide presence with branches in UK, UNITED STATES, Canada and Germany, political consider each of these countries may have the ability to affect performance or calculated objectives. Federal Trade Payment's antitrust match against the merger occupied beneficial time of the organization's senior monitoring suggesting that 'political' factors can have severe effects for a worldwide business.

Economic Factors: Economic factors such as the appearance of local business in the global scenario suggest that San Francisco International Airport And Quantum Secures Safe For Aviation System is growing in an environment where there is prospective development of services. Along with this, reality that store clients are mainly trying to find workplace materials for office recommends that the market has a rising pattern of entrepreneurs as well as home companies.

Social factors: Social trends in the economy reveal that customers are searching for ease in addition to eye-catching costs. Market research shows how the consumer for San Francisco International Airport And Quantum Secures Safe For Aviation System does not have awareness regarding locating options which can provide a mix of ease and also affordable.

Technological factors: Innovation plays an important duty in San Francisco International Airport And Quantum Secures Safe For Aviation System's company approach specifically as the organization is piloting Technology centers which would certainly provide technology sales as well as assistance in the type of memory upgrades, outer installations. (Recap of BUG in appendix 2).

OB Issues and also Symptoms.

A number of underlying Business Actions concerns can be seen in San Francisco International Airport And Quantum Secures Safe For Aviation System's case as highlighted in this section.

Concerns about cultural adjustment: There is concern regarding a social modification that would happen as soon as Todd Krasnow leaves from his position as the Executive Vice President of Advertising with most of the employee currently revealing unhappiness over this possible relocation. This expected modification has created stress in the workplace which has been paired with the past stress of preparing the company for a possible merging with Home Deport.

Demanding Work Environment for Newcomers: There is lack of workers that can match the stressful atmosphere of a fast-paced organization. Not just does this lead to difficulty in finding the appropriate individuals, it places tension on brand-new hires as can not withstand the speed as well as pressure that the organization expects them to bear.

Double Reporting Lines: Newbies find this organizational culture cumbersome and hard to deal with specifically as populated line relationships are meant to be weak as a whole and also objective setup and also performance analysis is still done by the solid line manager. This suggests that beginners might shed clarity regarding their particular functions as well as goals especially as populated line coverage does not maintain them in straight communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles even though it had been guessed that the latter would take Krasnow's position came as an impact to her morale. Lewis might have been capable and also appropriate for the task but the fact that Kransnow's departure would certainly make Coles a direct report to Lewis might have been the reason for Coles' resignation from services.

Concern & Work Instability: Fear and also insecurity can be determined as two significant problems that Lewis would be managing particularly as the merging has actually currently be terminated and 2 senior execs of the advertising and marketing division would be leaving. The whole responsibility of the department would certainly be falling on Lewis's shoulders that would not just supervise of brining regarding a social adjustment yet would certainly likewise need to prove herself in her brand-new duty.

Inappropriate Administration Design of Leader: Lewis's administration style as well as its incompatibility with the advertising and marketing division's function can likewise be seen as an OB difficulty especially as she has actually been made use of to taking care of concerns in the operations department where workers are taught to focus on processes as well as get them. The marketing department on the various other hand can be seen as a group of individuals who are utilized to being supported by Krasnow that concentrated a lot more on output than procedures.

Interdepartmental Differences: Interdepartmental arguments in between 3 divisions, advertising, merchandizing and procedures respectively over the allocation of the advertising mix can be identified as one more OB issue. The advertising division does not share the exact same vision as the various other 2 departments relating to the aloocation of the advertising mix twoards promotions and advertsing, the merchandizing as well as procedures divisions do not concur over the advertising and marketing mix appropriation among one another either.

Fragmentation in Advertising Department: Fragmentation in between the marketing and advertising divisions can be recognized as one more OB problem which might need further attention. The reality that the marketing and advertising areas in the advertising and marketing department are disconnected is protecting against both divisions from gaining from each other's experience and proficiency. Assimilation of advertising with retailing and procedures would certainly come to be more difficult if the advertising and marketing department itself is disintegrated which can be an additional prospective OB issue.

San Francisco International Airport And Quantum Secures Safe For Aviation System Analysis

Numerous theories have been made use of to discuss the scenarios to obtain further quality regarding the scenario at hand.

McGregor's Theory X & Y: According to Douglas McGregor's Theory X, the majority of supervisors believe that juniors are easy and careless, have little aspiration and also stand up to change. The difficult version of this theory highlighted threat, tight controls, hazards and punishments. With time it produces reduced efficiency, subtle sabotage as well as competition (Deal, 2003). Although the scenario at San Francisco International Airport And Quantum Secures Safe For Aviation System is not entirely following Concept X, it can be seen that new hires are finding this atmosphere instead demanding which might at some point result in a better disposition of the management towards Concept X. According to McGregor's supported sight, which he called Theory Y, the essential task of the monitoring is to set up business conditions so that individuals can attain their very own objectives best by guiding their efforts towards organizational rewards. If people locate no satisfaction in their work, the monitoring would have little choice but to depend on concept X and also exterior control (Offer, 2003). Also while analyzing Lewis's monitoring design, concept X might have appropriated in the operations division somewhat yet the Advertising and marketing division would call for reliance on Theory Y in order to get the imagination and also originality from the groups.

Tuckman's Teamwork Concept: As far as Lewis's issue regarding bringing harmony in between the advertising and marketing division is worried, this would at first bring about conflict as discussed by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). According to Tuckman's theory received appendix 3, throughout the first phase of group development, individuals might not bond, as they are hectic finding their place in the team. By integrating the advertising and marketing division's work, there may be the same preliminary detach which might bring about the second stage of 'storming' where the groups challenge one another. However, it is only throughout the 3rd phase or 'norming' when they would integrate to share suggestions before the group can cause harmony in the fourth phase 'doing'.

Bridges' Transition Version: As per William Bridge's concept (appendix 4), individuals are rather unpleasant with change, which is apparent by the scenario at San Francisco International Airport And Quantum Secures Safe For Aviation System The scenario can be viewed as a normal course of life if is studied based on Bridge's concept where he describes that individuals experience three stages of change when they experience modification. 'Closing, shedding as well as Releasing', The Neutral Zone and also 'The New Beginning' (Bridges, 2004). When people exist with modification, they get in stage one therefore there might be emotions like sadness, uncertainty, aggravation, temper, anxiety, denial as well as disorientation.The situation at the advertising division of San Francisco International Airport And Quantum Secures Safe For Aviation System is comparable so Lewis can get comfy with the suggestion that it is not amazing behavior. In the 2nd stage, there may be a requirement to bridge the gap between the new as well as old culture so Lewis might have to encounter this challenge once Krasnow leaves. There might be reduced spirits and also low productivity at this stage which should not be taken as a problem. It is throughout this phase that Lewis will certainly have to give advice to the division so that they can find an orientation. It can be seen just how Krasnow has actually currently made this shift easier by making Lewis obtain involved in the division a year prior to his real separation. Based on Bridges' Design, phase three will certainly produce visibility to discovering, High energy and commitment as people will certainly embrace the modification (Bridges, 2004).

Abraham Maslow in his Concept of 'Requirements Hierarchy' (appendix 5) has goes over the relevance of 'safety requires as being a lower degree demand of a human for triggering inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to feel protected and out of danger' is at the 2nd degree of needs. Before a staff member can be made to develop psychologically, he requires to have his 'Physical 'as well as 'Security' requires met.

SWOT Analysis for San Francisco International Airport And Quantum Secures Safe For Aviation System Case Study

Effects of Analysis.

The OB analysis has checked out different concepts to comprehend just how to cope with the present situation handy. The complying with 3 alternatives have actually been suggested to aid Lewis take care of the business challenges in the advertising and marketing department. Each of these alternatives has been proposed for alleviating the shift required to bring the advertising division in accordance with the requirements of the marketplace and for making the cultural modification that would adhere to once the present leader leaves.

Assimilation of advertising and marketing features. Dividing Adverting and also Manufacturing functions. Combination of Advertising with Procedures.

Evaluation of Alternatives.

Integration of Marketing & Marketing Functions: The internal advertising and marketing company of San Francisco International Airport And Quantum Secures Safe For Aviation System is currently toughness for the organization in terms of conserving up on expenses associated with advertising and marketing and also promotion. Considering that no brand-new employment has actually been done after Bridget Cole's departure with the reporting line being directly assigned to Krasnow for the advertising function, this is a beneficial chance for incorporating the marketing and advertising functions. Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merging days has knowledge in business-to-business advertising in addition to firm and also retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both marketing and advertising features.

The benefit of this approach is that it will certainly incorporate both functions while minimizing the demand for employing an additional resource for advertising. Lewis would be heading the advertising department and also in any type of case her replacement would certainly be needed for the present function that she is carrying out. The drawback of this choice is that exterior hiring might produce animosity from internal workers that may be eying the position of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and Production: Provided the competitive stress and top quality job required from the advertising agency, it is recommended that Lewis should permit the manufacturing unit to be a different feature from the advertising and marketing unit. Considering that the majority of advertising agencies had these 2 features as different devices, it makes even more feeling to follow the standard. Along with this, both features might have the ability to focus on their core triggers more efficiently. Nonetheless, the drawback of this approach would certainly be that additional costs would have to be birthed for establishing separate production functions. A production head may have to be hired which can raise expenses for the company.

Integration of Advertising with Procedures: Since Lewis is currently dealing with the advertising as well as procedures divisions concurrently; it makes sense to integrate the two features since she has been successfully taking care of both ends. The truth that both departments currently have significant distinctions over allowance of resources suggests that this integration might have the ability to cause harmony especially as Lewis would certainly be heading both ends.However there are various drawbacks of this move particularly as it would put too much problem over Lewis's shoulders. The reality that Lewis needs to adjust her management design for the marketing division recommends that these two divisions would certainly be culturally diverse. Along with this, Lewis may not be able to apply one type of leadership design to both departments which could cause inefficiency in either among both features.


An evaluation of the three alternatives suggests that combination of marketing and procedures would not be a viable action due to the huge distinctions between the two divisions despite the truth that currently Lewis is managing both. While separation of the production function might have been a beneficial action for the advertising division, the truth that it would imply positioning a 3rd feature under Lewis's wing indicates this need to be stayed clear of.

Action Strategy.

Lewis will take control of the function of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would certainly be merged.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of advertising and marketing.

Manufacturing feature will continue to be part of advertising and marketing under advertising function.

Lewis will certainly divide herself from procedures.

An autonomous management design with employee empowerment will be utilized in advertising department.

Open up door policy and focus on cross department communication will be focused on eliminating disharmony.

Contingency strategy.

If the combination does not work out as intended, a backup plan would follow which would certainly divide the production function from the advertising and marketing function to reduce the load on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will certainly be heading the advertising division without an SVP. Because case the production function will absolutely be divided by positioning it under an SVP production.