Social Media Content Strategy At Ayojak Case Study Solution


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Social Media Content Strategy At Ayojak Case Study Help

Background and Facts

Social Media Content Strategy At Ayojak an office materials retailer for little as well as medium sized organisations has actually lately been involved in planning for a merger with its rival Residence Deport, which has influenced efficiency degrees in departmentswith the senior supervisor involved in lawful problems presented by the government Profession Payment. With the Advertising Head putting forward the information of his separation from the company in one year, Jeannie Lewis, the existing head of procedures has been asked to take the function in the future. With difficulties in the form of a possible cultural modification and also reduced staff member morale, the organization requires a full reengineering effort at the marketing division.

Trouble Statement
Porter's 5 Forces Analysis
The prospective social modification at the advertising division of Social Media Content Strategy At Ayojak is raising uncertainty in the workplace leading to various difficulties for the Jeannie Lewis that would be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in impacting calculated decisions because Stapes Inc. needed to abandon its strategies of merging with Office Deport after the Federal Trade Compensation's intervention in the process. Given the truth that the shop has a global presence with branches in UK, UNITED STATES, Canada and Germany, political factors in each of these nations might be able to impact performance or tactical goals. Federal Profession Compensation's antitrust match against the merger occupied useful time of the organization's elderly administration recommending that 'political' factors can have severe ramifications for a worldwide service.

Economic Factors: Financial factors such as the appearance of small companies in the international scenario recommend that Social Media Content Strategy At Ayojak is prospering in an atmosphere where there is possible growth of companies. Fact that store customers are primarily looking for workplace supplies for home offices suggests that the market has a climbing trend of entrepreneurs and also residence based companies.

Social factors: Social patterns in the economic situation show that clients are looking for benefit along with eye-catching rates. Marketing research shows how the client for Social Media Content Strategy At Ayojak lacks understanding concerning discovering solutions which can use a mix of ease as well as inexpensive.

Technological factors: Modern technology plays an essential duty in Social Media Content Strategy At Ayojak's service strategy particularly as the organization is piloting Innovation facilities which would certainly provide modern technology sales and assistance in the kind of memory upgrades, peripheral installments. (Recap of PARASITE in appendix 2).

OB Issues and Symptoms.

A number of underlying Business Behavior concerns can be seen in Social Media Content Strategy At Ayojak's case as highlighted in this area.

Concerns regarding social change: There is uneasiness about a cultural adjustment that would take place once Todd Krasnow leaves from his position as the Exec Vice Head Of State of Marketing with a lot of the employee currently revealing discontent over this potential action. This predicted modification has developed stress in the office which has actually been paired with the past anxiety of preparing the company for a potential merging with Residence Deport.
Pest Analysis
Difficult Work Environment for Newcomers: There is shortage of personnel that can match the demanding setting of a busy company. Not only does this lead to difficulty in finding the right individuals, it puts stress and anxiety on new hires as can not withstand the speed and pressure that the company expects them to birth.

Double Reporting Lines: Novices find this business culture cumbersome as well as tough to manage specifically as populated line connections are indicated to be weak as a whole and also unbiased setup and performance evaluation is still done by the strong line manager. This suggests that newbies could shed clarity about their corresponding roles and purposes especially as populated line reporting does not keep them in direct interaction with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor instead of Bridget Coles although it had actually been speculated that the last would certainly take Krasnow's position came as an impact to her morale. Lewis may have been qualified as well as suitable for the work yet the truth that Kransnow's separation would make Coles a straight report to Lewis may have been the reason for Coles' resignation from services.

Concern & Work Instability: Worry and also insecurity can be determined as two significant issues that Lewis would be managing specifically as the merger has actually currently be terminated and also 2 elderly execs of the marketing department would certainly be leaving. The whole duty of the division would certainly be dropping on Lewis's shoulders that would not just be in charge of brining about a social change yet would additionally have to confirm herself in her brand-new duty.

Incompatible Management Style of Leader: Lewis's monitoring design and also its incompatibility with the marketing division's role can likewise be seen as an OB difficulty specifically as she has actually been utilized to handling issues in the operations division where employees are taught to focus on processes as well as get them. The advertising and marketing department on the various other hand can be viewed as a group of people who are utilized to being supported by Krasnow that focused much more on result than procedures.

Interdepartmental Arguments: Interdepartmental differences in between three departments, advertising, merchandizing as well as procedures respectively over the allocation of the advertising and marketing mix can be identified as one more OB worry. The advertising and marketing division does not share the very same vision as the various other 2 departments relating to the aloocation of the advertising and marketing mix twoards promos as well as advertsing, the merchandizing and also procedures divisions do not concur over the advertising and marketing mix appropriation amongst one an additional either.

Fragmentation in Marketing Division: Disintegration in between the advertising and marketing departments can be determined as another OB issue which can need more focus. The reality that the advertising and marketing sections in the advertising division are detached is protecting against both divisions from getting from each various other's experience and expertise. Combination of marketing with retailing and also operations would certainly come to be harder if the marketing department itself is degenerated which can be an additional prospective OB concern.

Social Media Content Strategy At Ayojak Analysis

Various concepts have actually been used to describe the scenarios to obtain more quality regarding the circumstance handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, the majority of supervisors believe that juniors are easy and also careless, have little aspiration and stand up to adjustment. The situation at Social Media Content Strategy At Ayojak is not completely following Theory X, it can be seen that new hires are finding this environment rather stressful which might at some point lead to a greater inclination of the monitoring towards Concept X. Also while examining Lewis's monitoring design, theory X might have been ideal in the procedures division to some level however the Advertising division would require dependence on Concept Y in order to obtain the creativity as well as originality from the teams.

Tuckman's Synergy Concept: Regarding Lewis's concern regarding bringing consistency in between the advertising and marketing department is concerned, this would originally bring about contrast as talked about by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). According to Tuckman's concept received appendix 3, during the preliminary phase of group development, people might not bond, as they are busy discovering their location in the group. By combining the advertising and marketing division's work, there may be the same preliminary detach which might bring about the 2nd stage of 'storming' where the groups challenge one another. It is just during the 3rd phase or 'norming' when they would come together to share ideas before the group can bring about harmony in the 4th phase 'carrying out'.

When individuals are offered with modification, they get in stage one as well as so there may be emotions like despair, unpredictability, irritation, anger, concern, rejection and disorientation.The circumstance at the marketing division of Social Media Content Strategy At Ayojak is similar so Lewis can obtain comfy with the suggestion that it is not remarkable behavior. It is during this phase that Lewis will have to give support to the division so that they can locate a feeling of instructions. It can be seen just how Krasnow has actually currently made this change simpler by making Lewis get entailed in the department a year prior to his actual departure.
Vrio Analysis
Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has goes over the importance of 'protection needs as being a reduced degree need of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see how 'the demand to feel safe and secure as well as out of danger' is at the second level of needs. Prior to an employee can be made to create mentally, he needs to have his 'Physical 'as well as 'Safety and security' requires met.

SWOT Analysis for Social Media Content Strategy At Ayojak Case Study

Ramification of Analysis.

The OB analysis has considered numerous concepts to understand exactly how to handle the present situation at hand. The complying with 3 options have actually been suggested to help Lewis deal with the business challenges in the advertising division. Each of these alternatives has actually been proposed for reducing the change needed to bring the advertising division according to the demands of the market and for making the cultural change that would certainly comply with once the current leader leaves.

Integration of marketing and advertising functions. Separating Adverting as well as Manufacturing functions. Combination of Marketing with Workflow.

Evaluation of Alternatives.

Assimilation of Marketing & Advertising Functions: The in-house advertising and marketing agency of Social Media Content Strategy At Ayojak is already strength for the organization in terms of saving up on expenses related to marketing and also promotion. Considering that no new employment has actually been done after Bridget Cole's departure with the coverage line being directly assigned to Krasnow for the marketing feature, this is a desirable possibility for incorporating the advertising and marketing functions. Judith Shapiro that has actually earlier been talked to by Lewis throughout the earlier merger days has expertise in business-to-business advertising along with company as well as retail advertising experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising and marketing to take care of both marketing and advertising functions.

The advantage of this strategy is that it will integrate the two functions while reducing the demand for hiring an extra resource for advertising. Along with this, Lewis would certainly be heading the advertising department and in any case her replacement would be needed for the current duty that she is performing. The disadvantage of this option is that outside hiring may bring about animosity from inner workers that might be considering the placement of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and Production: Provided the affordable stress as well as top quality job called for from the ad agency, it is advised that Lewis should enable the production unit to be a separate function from the advertising unit. Since many advertising agencies had these two features as different devices, it makes even more feeling to adhere to the standard. Both functions may be able to concentrate on their core triggers much more efficiently. The drawback of this technique would certainly be that additional costs would certainly have to be birthed for setting up different manufacturing features. A manufacturing head may have to be employed which might raise expenses for the organization.

Combination of Advertising with Operations: Because Lewis is currently looking after the marketing and also procedures divisions simultaneously; it makes good sense to incorporate the two functions because she has actually been effectively taking care of both ends. The truth that the two divisions already have major differences over allotment of sources suggests that this integration might have the ability to produce consistency especially as Lewis would be heading both ends.However there are various drawbacks of this step especially as it would certainly place too much worry over Lewis's shoulders. The reality that Lewis has to adapt her administration style for the marketing department suggests that these 2 departments would be culturally varied. Lewis may not be able to use one kind of leadership style to both departments which might result in ineffectiveness in either one of the 2 functions.


An examination of the three options suggests that integration of marketing as well as operations would certainly not be a viable move due to the huge differences in between the two departments despite the truth that currently Lewis is managing both. While separation of the production function might have been a desirable relocation for the marketing division, the truth that it would certainly indicate positioning a third feature under Lewis's wing implies this ought to be stayed clear of.

Action Plan.
Lewis will take over the duty of EVP Marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will be hired to take Lewis's place as SVP of marketing and advertising.

Production function will continue to be part of marketing under advertising and marketing feature.

Lewis will separate herself from operations.

An autonomous management design with worker empowerment will certainly be used in marketing division.

Open door plan and also focus on cross departmental interaction will be aimed at removing dissonance.

Contingency strategy.

If the assimilation does not work out as planned, a backup plan would certainly follow which would divide the manufacturing function from the advertising feature to lower the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get worked with, Lewis will certainly be heading the advertising department without an SVP. In that case the manufacturing function will most definitely be separated by positioning it under an SVP manufacturing.