Menu

Student Plays Fantasy Hockey B Case Study Analysis

CASE STUDY

Home >> Kelloggs >> Student Plays Fantasy Hockey B >>

Student Plays Fantasy Hockey B Case Study Solution

Background and Facts

Student Plays Fantasy Hockey B an office products retailer for small and also medium sized organisations has just recently been involved in preparing for a merger with its rival Home Deport, which has actually impacted effectiveness levels in departmentswith the elderly manager associated with lawful problems put forth by the government Profession Commission. With the Advertising Head putting forward the information of his departure from the business in one year, Jeannie Lewis, the present head of procedures has been asked to take the duty in the future. With difficulties in the kind of a possible cultural modification as well as low staff member spirits, the organization requires a full reengineering effort at the advertising and marketing department.

Problem Statement

The possible cultural change at the advertising division of Student Plays Fantasy Hockey B is enhancing uncertainty in the working environment leading to various obstacles for the Jeannie Lewis who would be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting calculated choices considering that Stapes Inc. needed to desert its plans of merging with Office Deport after the Federal Profession Compensation's treatment at the same time. Offered the truth that the shop has an international presence with branches in UK, USA, Canada as well as Germany, political factors in each of these countries may be able to influence efficiency or critical goals. Federal Profession Commission's antitrust fit versus the merger took up useful time of the organization's elderly monitoring recommending that 'political' factors can have severe effects for a global service.

Economic Factors: Financial factors such as the development of small companies in the global situation recommend that Student Plays Fantasy Hockey B is flourishing in an environment where there is prospective development of organisations. Reality that store clients are primarily looking for office supplies for house offices recommends that the market has an increasing trend of entrepreneurs and also house based organisations.

Social factors: Social fads in the economy reveal that consumers are looking for ease in addition to appealing rates. Market research demonstrates how the client for Student Plays Fantasy Hockey B lacks awareness about finding solutions which can provide a combination of convenience and also affordable.

Technical factors: Innovation plays a vital duty in Student Plays Fantasy Hockey B's company technique specifically as the company is piloting Modern technology centers which would certainly supply technology sales and also support in the kind of memory upgrades, peripheral setups. (Summary of INSECT in appendix 2).

OB Issues and Manifestations.

A number of underlying Organizational Behavior concerns can be seen in Student Plays Fantasy Hockey B's case as highlighted in this area.

Worries about social adjustment: There is apprehension about a social modification that would certainly happen when Todd Krasnow leaves from his setting as the Exec Vice President of Advertising with a lot of the team member currently showing discontent over this possible move. This expected change has produced stress in the workplace which has actually been combined with the past tension of preparing the firm for a potential merger with Residence Deport.

Difficult Job Setting for Newcomers: There is lack of workers that can match the stressful setting of a fast-paced organization. Not just does this bring about difficulty in locating the best individuals, it puts tension on brand-new hires as can not hold up against the pace and stress that the organization anticipates them to birth.

Double Reporting Lines: Beginners locate this business culture difficult and tough to cope with especially as dotted line connections are meant to be weak in general as well as unbiased setup and efficiency assessment is still done by the solid line manager. This suggests that novices can shed clearness regarding their corresponding roles and also objectives especially as dotted line coverage does not keep them in straight communication with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles despite the fact that it had actually been speculated that the latter would certainly take Krasnow's placement came as a blow to her morale. Lewis may have been capable and appropriate for the job but the fact that Kransnow's departure would certainly make Coles a direct record to Lewis might have been the reason for Coles' resignation from services.

Anxiety & Job Insecurity: Worry and also instability can be recognized as two major concerns that Lewis would certainly be handling particularly as the merger has actually currently be terminated and also two elderly execs of the advertising division would be leaving. The entire responsibility of the division would certainly be dropping on Lewis's shoulders that would not simply be in charge of brining regarding a social modification but would certainly likewise need to show herself in her brand-new duty.

Inappropriate Administration Style of Leader: Lewis's management design and its conflict with the advertising division's function can also be seen as an OB obstacle specifically as she has been utilized to managing issues in the procedures division where personnel are educated to concentrate on procedures as well as obtain them. The advertising division on the various other hand can be viewed as a group of people who are utilized to being nurtured by Krasnow who focused extra on outcome than processes.

Interdepartmental Arguments: Interdepartmental differences in between three divisions, advertising and marketing, merchandizing and operations respectively over the appropriation of the advertising mix can be determined as another OB concern. The advertising and marketing division does not share the exact same vision as the other 2 departments concerning the aloocation of the advertising and marketing mix twoards promotions and advertsing, the merchandizing as well as procedures divisions do not agree over the marketing mix allowance among one an additional either.

Fragmentation in Marketing Division: Disintegration between the advertising and marketing departments can be determined as one more OB concern which could need additional focus. The reality that the advertising and marketing areas in the marketing department are detached is protecting against both departments from getting from each other's experience and experience. Assimilation of advertising with merchandising and also procedures would come to be harder if the marketing department itself is broken down which can be one more possible OB worry.

Student Plays Fantasy Hockey B Analysis

Different concepts have been made use of to discuss the conditions to get additional clearness about the circumstance available.

McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most managers believe that juniors are easy and also lazy, have little aspiration and resist change. The situation at Student Plays Fantasy Hockey B is not entirely complying with Theory X, it can be seen that new hires are finding this setting rather stressful which might ultimately lead to a higher inclination of the monitoring in the direction of Concept X. Even while assessing Lewis's administration style, theory X might have been appropriate in the operations department to some level yet the Advertising division would certainly call for reliance on Concept Y in order to obtain the creativity as well as creativity from the teams.

Tuckman's Synergy Concept: As far as Lewis's concern concerning bringing consistency between the advertising and marketing department is concerned, this would initially bring about conflict as reviewed by Bruce Tuckman in his 'Synergy Concept'. (Tuckman, 1965). Based on Tuckman's concept displayed in appendix 3, throughout the first phase of team development, people may not bond, as they are active locating their area in the group. By combining the advertising and marketing division's job, there might be the same preliminary disconnect which can result in the second phase of 'storming' where the groups challenge one another. However, it is just during the 3rd phase or 'norming' when they would certainly collaborate to share ideas prior to the team can cause synergy in the fourth phase 'performing'.

Bridges' Change Version: According To William Bridge's theory (appendix 4), individuals are rather awkward with adjustment, which is evident by the situation at Student Plays Fantasy Hockey B The situation can be seen as a normal program of life if is studied according to Bridge's theory where he describes that people go through three stages of transition when they experience adjustment. 'Ending, shedding and Releasing', The Neutral Area and 'The New Beginning' (Bridges, 2004). When individuals are presented with modification, they enter phase one therefore there may be feelings like sadness, uncertainty, disappointment, rage, anxiety, rejection and also disorientation.The circumstance at the marketing department of Student Plays Fantasy Hockey B is comparable so Lewis can obtain comfy with the concept that it is not remarkable habits. In the second stage, there might be a need to connect the gap between the new and old culture so Lewis may have to encounter this challenge when Krasnow leaves. There might be low morale and also low performance at this phase which need to not be taken as a trouble. It is during this stage that Lewis will certainly have to give advice to the department to ensure that they can locate an orientation. It can be seen how Krasnow has actually currently made this transition simpler by making Lewis get associated with the department a year before his actual departure. Based on Bridges' Design, phase 3 will certainly produce visibility to understanding, High power and commitment as people will welcome the adjustment (Bridges, 2004).

Maslow's Requirement pecking order: The OB issue related to insecurity at the work environment has been set off firstly by the adjustment in management and second of all by the reality that the merger will certainly no longer be initiated. Abraham Maslow in his Theory of 'Requirements Power structure' (appendix 5) has talks about the value of 'safety and security requires as being a reduced degree demand of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to feel safe and also out of danger' goes to the second degree of demands. Prior to a worker can be made to develop emotionally, he needs to have his 'Physical 'and 'Safety' needs fulfilled. This suggests that unless the personnel are made to feel safe regarding their existing work status in Student Plays Fantasy Hockey B they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Student Plays Fantasy Hockey B Case Study



Implication of Analysis.

The OB analysis has considered different theories to understand how to manage the present scenario at hand. The complying with three options have actually been proposed to assist Lewis manage the business obstacles in the marketing department. Each of these options has been recommended for reducing the shift required to bring the advertising and marketing division in line with the requirements of the market and also for making the social adjustment that would comply with when the present leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting and Manufacturing functions. Integration of Advertising with Operations.

Examination of Alternatives.

Integration of Advertising And Marketing & Advertising Functions: The internal advertising firm of Student Plays Fantasy Hockey B is already strength for the organization in regards to saving up on expenses associated with advertising and marketing and also promo. Because no brand-new employment has actually been done after Bridget Cole's departure with the reporting line being directly appointed to Krasnow for the advertising feature, this is a favorable chance for incorporating the marketing and advertising features. Judith Shapiro who has actually earlier been spoken with by Lewis throughout the earlier merger days has competence in business-to-business marketing in addition to company and retail advertising and marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to take care of both advertising and marketing features.

The advantage of this approach is that it will certainly integrate the two functions while reducing the need for working with an added source for advertising and marketing. Along with this, Lewis would be heading the advertising and marketing department and also in any case her substitute would certainly be required for the current role that she is executing. The downside of this alternative is that outside hiring might bring about bitterness from interior personnel who may be eying the position of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and also Manufacturing: Offered the competitive pressures and high quality job called for from the advertising agency, it is advised that Lewis ought to allow the production unit to be a separate feature from the marketing unit. Since a lot of marketing companies had these two features as different systems, it makes even more sense to adhere to the standard.

Integration of Advertising with Workflows: Because Lewis is currently taking treatment of the marketing and also procedures departments concurrently; it makes sense to integrate the 2 functions considering that she has been efficiently taking treatment of both ends. The truth that Lewis has to adjust her administration design for the marketing department suggests that these 2 departments would be culturally varied.

Referral.



An examination of the 3 options indicates that integration of advertising and marketing as well as operations would not be a viable step due to the vast distinctions between the 2 divisions regardless of the fact that presently Lewis is managing both. While splitting up of the manufacturing feature might have been a desirable relocation for the advertising division, the truth that it would indicate putting a 3rd function under Lewis's wing suggests this should be stayed clear of.

Activity Strategy.

Lewis will take over the role of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will certainly be employed to take Lewis's location as SVP of advertising and marketing.

Manufacturing feature will stay component of advertising and marketing under advertising function.

Lewis will divide herself from procedures.

An autonomous leadership style with worker empowerment will certainly be used in marketing division.

Open door policy as well as emphasis on cross departmental communication will be focused on getting rid of dissonance.

Backup strategy.

If the assimilation does not exercise as intended, a contingency plan would certainly comply with which would certainly separate the manufacturing feature from the advertising function to decrease the lots on the SVP of marketing and advertising. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising department without an SVP. Because case the production function will absolutely be divided by putting it under an SVP manufacturing.