The Dark Side Of Information Technology Case Study Analysis


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The Dark Side Of Information Technology Case Study Solution

Background and Facts

The Dark Side Of Information Technology a workplace products merchant for little as well as medium sized businesses has actually recently been involved in preparing for a merger with its competitor House Deport, which has actually affected performance levels in departmentswith the senior supervisor associated with legal complications put forth by the government Profession Compensation. With the Advertising and marketing Head putting forward the news of his departure from the firm in one year, Jeannie Lewis, the present head of procedures has been asked to take the role in the near future. With challenges in the type of a prospective social adjustment as well as reduced employee spirits, the organization needs a complete reengineering effort at the advertising and marketing department.

Trouble Declaration

The prospective cultural change at the advertising and marketing department of The Dark Side Of Information Technology is increasing unpredictability in the workplace causing different difficulties for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in influencing calculated choices considering that Stapes Inc. needed to abandon its strategies of combining with Office Deport after the Federal Trade Compensation's intervention in the process. Provided the truth that the store has a worldwide visibility with branches in UK, USA, Canada and also Germany, political consider each of these nations might have the ability to influence performance or tactical goals. Federal Trade Commission's antitrust match versus the merger used up valuable time of the company's senior management recommending that 'political' factors can have serious ramifications for a global service.

Economic Factors: Economic factors such as the emergence of small companies in the international scenario recommend that The Dark Side Of Information Technology is thriving in an atmosphere where there is potential development of organisations. Fact that store customers are mainly looking for workplace supplies for house offices suggests that the market has a climbing pattern of business owners as well as home based companies.

Social factors: Social fads in the economic climate show that customers are trying to find benefit in addition to eye-catching costs. Marketing research demonstrates how the client for The Dark Side Of Information Technology lacks understanding about discovering remedies which can use a mix of comfort and inexpensive.

Technological factors: Technology plays an important role in The Dark Side Of Information Technology's company strategy particularly as the company is piloting Modern technology centers which would supply modern technology sales and support in the type of memory upgrades, outer installments. (Recap of BUG in appendix 2).

OB Issues and also Effects.

A number of underlying Business Habits problems can be seen in The Dark Side Of Information Technology's case as highlighted in this area.

Apprehensions regarding cultural modification: There is worry about a social change that would certainly take place as soon as Todd Krasnow leaves from his setting as the Exec Vice President of Marketing with a lot of the personnel currently revealing discontent over this prospective relocation. This anticipated adjustment has produced tension in the work environment which has actually been paired with the past tension of preparing the company for a possible merger with Residence Deport.

Demanding Task Atmosphere for Newcomers: There is lack of workers that can match the demanding environment of a fast-paced organization. Not only does this lead to problem in discovering the ideal individuals, it places anxiety on brand-new hires as can not withstand the pace as well as pressure that the organization anticipates them to bear.

Twin Coverage Lines: Beginners discover this business culture difficult and also tough to handle specifically as dotted line partnerships are indicated to be weak generally as well as unbiased setting as well as performance analysis is still done by the solid line supervisor. This means that novices might lose clarity about their particular duties as well as purposes especially as dotted line coverage does not maintain them in straight interaction with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles even though it had been guessed that the latter would certainly take Krasnow's setting came as a strike to her spirits. Lewis may have been qualified as well as suitable for the work however the reality that Kransnow's departure would make Coles a straight record to Lewis may have been the reason for Coles' resignation from solutions.

Worry & Work Instability: Anxiety and also insecurity can be recognized as 2 major issues that Lewis would certainly be taking care of specifically as the merger has now be terminated and two elderly executives of the marketing department would be leaving. The whole responsibility of the department would be dropping on Lewis's shoulders that would not just be in charge of brining regarding a social change yet would likewise have to verify herself in her new role.

Incompatible Management Style of Leader: Lewis's management style as well as its incompatibility with the advertising department's function can likewise be seen as an OB challenge specifically as she has been made use of to taking care of concerns in the operations department where personnel are educated to focus on processes and also get them. The advertising and marketing department on the other hand can be viewed as a team of individuals who are used to being nurtured by Krasnow who concentrated extra on result than procedures.

Interdepartmental Disagreements: Interdepartmental disagreements between 3 departments, advertising, merchandizing and also procedures respectively over the allowance of the advertising and marketing mix can be recognized as another OB worry. The marketing division does not share the same vision as the other two departments regarding the aloocation of the marketing mix twoards promos and advertsing, the merchandizing and procedures departments do not concur over the advertising and marketing mix allowance amongst one an additional either.

Disintegration in Advertising And Marketing Department: Disintegration in between the advertising and marketing divisions can be determined as one more OB problem which might require more interest. The truth that the marketing and advertising sections in the advertising and marketing department are separated is avoiding both divisions from getting from each other's experience and expertise. Combination of advertising and marketing with merchandising and procedures would certainly become more difficult if the advertising and marketing division itself is disintegrated which can be one more potential OB problem.

The Dark Side Of Information Technology Analysis

Different theories have been made use of to describe the circumstances to obtain additional clearness about the circumstance handy.

McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most supervisors think that juniors are passive as well as careless, have little aspiration and withstand adjustment. The tough version of this concept stressed coercion, limited controls, threats and also punishments. With time it creates reduced efficiency, refined sabotage as well as rivalry (Bargain, 2003). The situation at The Dark Side Of Information Technology is not completely complying with Concept X, it can be seen that brand-new hires are locating this environment instead stressful which might eventually lead to a higher disposition of the monitoring in the direction of Theory X. As per McGregor's advocated sight, which he called Theory Y, the necessary job of the administration is to prepare organizational problems so that people can attain their very own objectives best by routing their initiatives towards organizational incentives. If individuals find no fulfillment in their job, the monitoring would certainly have little choice but to depend on concept X and also external control (Offer, 2003). Also while evaluating Lewis's management design, concept X may have appropriated in the operations department to some extent however the Advertising and marketing division would need reliance on Concept Y in order to get the creative thinking and originality from the teams.

Tuckman's Teamwork Concept: As far as Lewis's concern about bringing consistency between the advertising and marketing as well as advertising and marketing division is worried, this would originally lead to contrast as reviewed by Bruce Tuckman in his 'Synergy Concept'. By integrating the marketing as well as marketing division's job, there may be the very same preliminary detach which might lead to the 2nd stage of 'storming' where the teams test one another.

When people are presented with change, they go into stage one and also so there may be feelings like despair, unpredictability, frustration, rage, anxiety, rejection and also disorientation.The circumstance at the advertising and marketing division of The Dark Side Of Information Technology is comparable so Lewis can get comfy with the concept that it is not remarkable habits. It is throughout this stage that Lewis will have to give support to the division so that they can locate a sense of direction. It can be seen exactly how Krasnow has already made this shift easier by making Lewis get included in the division a year prior to his actual departure.

Abraham Maslow in his Concept of 'Requirements Power structure' (appendix 5) has discusses the significance of 'safety and security requires as being a reduced degree demand of a human for causing motivation. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel secure and also out of danger' is at the second level of requirements. Before a worker can be made to create mentally, he requires to have his 'Physiological 'and also 'Security' needs satisfied.

SWOT Analysis for The Dark Side Of Information Technology Case Study

Effects of Analysis.

The OB analysis has actually looked at various concepts to comprehend how to manage the existing scenario at hand. The complying with 3 choices have been suggested to assist Lewis deal with the business obstacles in the advertising and marketing department. Each of these alternatives has been suggested for reducing the transition needed to bring the marketing department in line with the demands of the marketplace as well as for making the cultural change that would certainly follow as soon as the current leader leaves.

Combination of marketing and advertising features. Separating Adverting as well as Manufacturing features. Assimilation of Advertising with Workflow.

Examination of Alternatives.

Judith Shapiro that has earlier been talked to by Lewis during the earlier merging days has expertise in business-to-business marketing along with agency and also retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to handle both advertising and marketing and advertising and marketing functions.

The advantage of this method is that it will integrate both features while decreasing the need for employing an extra source for advertising. In addition to this, Lewis would certainly be heading the advertising and marketing department as well as in any case her replacement would certainly be needed for the present role that she is carrying out. The downside of this alternative is that outside hiring may bring about animosity from internal employees that might be looking at the position of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting and also Manufacturing: Provided the competitive pressures and also high quality job called for from the advertising firm, it is recommended that Lewis should allow the production device to be a different feature from the marketing unit. Since most marketing companies had these two functions as separate devices, it makes even more sense to adhere to the norm.

Assimilation of Advertising with Operations: Given that Lewis is already dealing with the advertising and procedures divisions all at once; it makes good sense to incorporate both functions because she has actually been efficiently looking after both ends. The truth that the two departments currently have major differences over allowance of sources suggests that this integration might be able to produce harmony especially as Lewis would be heading both ends.However there are numerous negative aspects of this step especially as it would put too much worry over Lewis's shoulders. The fact that Lewis needs to adjust her management style for the advertising and marketing division suggests that these two divisions would be culturally varied. In addition to this, Lewis may not be able to apply one sort of leadership design to both divisions which might lead to inadequacy in either one of the two features.


An assessment of the 3 options suggests that combination of marketing as well as procedures would not be a possible move as a result of the huge differences between the two departments despite the fact that currently Lewis is taking care of both. While splitting up of the manufacturing feature may have been a desirable move for the advertising department, the reality that it would certainly mean putting a 3rd function under Lewis's wing indicates this ought to be avoided. The assimilation of the advertising department is the very best option in terms of getting the optimum results from the division. An action prepare for this option is talked about below.

Activity Plan.

Lewis will take control of the duty of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would be merged.

Judith Shapiro will certainly be worked with to take Lewis's location as SVP of advertising and marketing.

Production feature will remain part of marketing under advertising feature.

Lewis will divide herself from operations.

A democratic management style with employee empowerment will certainly be used in advertising and marketing division.

Open up door plan as well as focus on cross departmental communication will certainly be aimed at eliminating discord.

Backup strategy.

If the assimilation does not exercise as prepared, a contingency strategy would certainly comply with which would certainly divide the production function from the marketing feature to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get worked with, Lewis will be heading the advertising department without an SVP. In that case the production feature will most definitely be separated by positioning it under an SVP manufacturing.