The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Help


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Background and Facts

The Weather Company Creating Consumer Apps That Leverage Its Big Data an office products store for tiny and average sized services has just recently been associated with planning for a merging with its rival Home Deport, which has impacted efficiency levels in departmentswith the elderly supervisor associated with lawful problems put forth by the government Profession Compensation. With the Advertising and marketing Head advancing the news of his departure from the business in one year, Jeannie Lewis, the current head of operations has been asked to take the duty in the near future. With difficulties in the form of a possible social modification and also reduced employee spirits, the organization is in need of a complete reengineering effort at the marketing division.

Trouble Declaration
Porter's 5 Forces Analysis
The possible social change at the marketing division of The Weather Company Creating Consumer Apps That Leverage Its Big Data is raising uncertainty in the working environment leading to numerous challenges for the Jeannie Lewis who would be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant function in impacting strategic choices since Stapes Inc. needed to abandon its plans of merging with Office Deport after the Federal Trade Payment's treatment in the process. Given the reality that the store has an international existence with branches in UK, UNITED STATES, Canada and also Germany, political consider each of these countries may have the ability to influence performance or strategic goals. Federal Trade Compensation's antitrust match against the merger used up useful time of the organization's elderly administration recommending that 'political' factors can have serious implications for a global organisation.

Economic Factors: Economic factors such as the appearance of small businesses in the international situation suggest that The Weather Company Creating Consumer Apps That Leverage Its Big Data is growing in a setting where there is possible growth of businesses. In addition to this, fact that shop consumers are primarily trying to find workplace materials for home offices recommends that the market has a climbing trend of business owners as well as home based services.

Social factors: Social fads in the economic climate reveal that consumers are trying to find convenience in addition to eye-catching prices. Market research demonstrates how the consumer for The Weather Company Creating Consumer Apps That Leverage Its Big Data does not have recognition concerning finding services which can use a combination of convenience as well as inexpensive.

Technical factors: Innovation plays a vital duty in The Weather Company Creating Consumer Apps That Leverage Its Big Data's business method specifically as the organization is piloting Modern technology facilities which would use innovation sales and also assistance in the form of memory upgrades, peripheral installations. (Summary of BUG in appendix 2).

OB Issues and also Symptoms.

Several underlying Business Behavior issues can be seen in The Weather Company Creating Consumer Apps That Leverage Its Big Data's case as highlighted in this area.

Concerns regarding social modification: There is worry about a cultural change that would occur as soon as Todd Krasnow leaves from his placement as the Executive Vice President of Advertising with most of the team member already revealing discontent over this possible move. This predicted modification has produced stress in the workplace which has been coupled with the past tension of preparing the firm for a possible merger with Home Deport.
Pest Analysis
Stressful Task Atmosphere for Newcomers: There is lack of workers that can match the stressful atmosphere of a fast-paced organization. Not just does this lead to trouble in discovering the ideal individuals, it places stress and anxiety on brand-new hires as can not hold up against the rate and stress that the organization expects them to birth.

Dual Reporting Lines: Beginners discover this organizational society difficult as well as challenging to deal with particularly as dotted line relationships are suggested to be weaker in general and also unbiased setup and also performance analysis is still done by the solid line supervisor. This means that newcomers might shed clearness regarding their respective functions as well as objectives especially as dotted line reporting does not keep them in direct communication with the solid line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles even though it had actually been guessed that the latter would take Krasnow's placement came as a blow to her morale. Lewis may have been capable as well as ideal for the job yet the fact that Kransnow's separation would make Coles a straight record to Lewis might have been the factor for Coles' resignation from services.

Worry & Work Insecurity: Worry and also insecurity can be identified as 2 major concerns that Lewis would be managing especially as the merging has actually currently be terminated and also 2 elderly executives of the advertising and marketing department would certainly be leaving. The whole duty of the department would certainly be falling on Lewis's shoulders that would not simply be in charge of brining regarding a cultural change but would also need to show herself in her new function.

Incompatible Administration Design of Leader: Lewis's administration design and also its conflict with the marketing division's duty can additionally be viewed as an OB challenge particularly as she has actually been used to dealing with issues in the procedures division where employees are taught to focus on processes and also obtain them right. The advertising and marketing department on the other hand can be viewed as a group of individuals that are made use of to being nurtured by Krasnow who focused more on output than processes.

Interdepartmental Arguments: Interdepartmental arguments between three divisions, marketing, merchandizing and procedures respectively over the allotment of the advertising mix can be determined as another OB worry. The marketing division does not share the same vision as the other 2 departments pertaining to the aloocation of the marketing mix twoards promos and also advertsing, the merchandizing and procedures departments do not concur over the marketing mix allotment among one an additional either.

Disintegration in Advertising And Marketing Department: Disintegration in between the marketing and advertising divisions can be determined as another OB concern which could require further focus. The reality that the marketing and advertising sections in the advertising and marketing division are disconnected is protecting against both divisions from obtaining from each other's experience and also knowledge. Assimilation of advertising with merchandising and also operations would certainly become more difficult if the marketing division itself is disintegrated which can be one more possible OB worry.

The Weather Company Creating Consumer Apps That Leverage Its Big Data Analysis

Various theories have actually been made use of to clarify the circumstances to obtain further clarity regarding the situation handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Theory X, most supervisors think that staffs are passive and lazy, have little aspiration and also withstand adjustment. The situation at The Weather Company Creating Consumer Apps That Leverage Its Big Data is not completely complying with Theory X, it can be seen that new hires are locating this setting rather difficult which may at some point lead to a better disposition of the monitoring towards Concept X. Even while examining Lewis's management design, concept X may have been appropriate in the procedures division to some extent but the Advertising division would call for reliance on Concept Y in order to obtain the creative thinking and creativity from the teams.

Tuckman's Teamwork Theory: As for Lewis's worry regarding bringing consistency in between the marketing and advertising department is concerned, this would at first result in contrast as gone over by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). Based on Tuckman's concept shown in appendix 3, throughout the preliminary stage of team development, people might not bond, as they are hectic locating their location in the team. By incorporating the marketing and advertising division's job, there may be the same initial disconnect which could lead to the 2nd phase of 'storming' where the teams challenge each other. It is only throughout the third phase or 'norming' when they would certainly come together to share suggestions prior to the team can bring around harmony in the 4th phase 'performing'.

When people are provided with modification, they get in stage one and also so there may be emotions like despair, unpredictability, disappointment, anger, worry, rejection and disorientation.The circumstance at the marketing division of The Weather Company Creating Consumer Apps That Leverage Its Big Data is similar so Lewis can obtain comfortable with the idea that it is not remarkable actions. It is during this stage that Lewis will have to offer support to the department so that they can find a feeling of direction. It can be seen just how Krasnow has actually already made this change easier by making Lewis obtain entailed in the division a year prior to his actual separation.
Vrio Analysis
Abraham Maslow in his Concept of 'Demands Pecking order' (appendix 5) has reviews the significance of 'security needs as being a lower level requirement of a human for triggering motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to feel secure as well as out of danger' is at the 2nd level of demands. Prior to an employee can be made to create psychologically, he needs to have his 'Physiological 'and also 'Safety' requires fulfilled.

SWOT Analysis for The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study

Effects of Analysis.

The OB analysis has checked out different theories to comprehend exactly how to manage the current situation available. The following 3 alternatives have been suggested to help Lewis manage the business challenges in the advertising and marketing division. Each of these alternatives has been suggested for alleviating the transition needed to bring the advertising division in accordance with the needs of the market and for making the social change that would certainly follow when the present leader leaves.

Assimilation of marketing and advertising features. Separating Adverting and also Manufacturing features. Assimilation of Advertising with Operations.

Assessment of Alternatives.

Judith Shapiro that has earlier been talked to by Lewis during the earlier merging days has experience in business-to-business advertising and marketing along with company and also retail marketing experience. When Krasnow leaves, Lewis can hire Shapiro as an EVP for marketing to manage both marketing and also marketing functions.

The benefit of this technique is that it will certainly incorporate the two functions while lowering the requirement for hiring an added source for advertising. In addition to this, Lewis would be heading the marketing division as well as in any case her substitute would certainly be required for the present duty that she is performing. The drawback of this choice is that exterior hiring might produce bitterness from inner employees that might be looking at the position of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and Production: Given the competitive stress as well as high quality work needed from the marketing agency, it is recommended that Lewis must permit the production device to be a different function from the advertising unit. Since many advertising agencies had these two functions as separate systems, it makes more sense to comply with the standard.

Integration of Advertising with Operations: Given that Lewis is currently caring for the advertising as well as procedures departments all at once; it makes sense to integrate both functions given that she has been successfully caring for both ends. The fact that the two divisions already have major differences over allocation of sources suggests that this integration may have the ability to produce harmony particularly as Lewis would be heading both ends.However there are numerous disadvantages of this relocation specifically as it would certainly place excessive worry over Lewis's shoulders. The fact that Lewis has to adjust her management style for the advertising division suggests that these 2 divisions would certainly be culturally varied. Lewis might not be able to apply one type of leadership design to both divisions which could result in inefficiency in either one of the two features.


An analysis of the three alternatives suggests that combination of advertising and also procedures would certainly not be a feasible move due to the huge differences in between the 2 divisions in spite of the reality that presently Lewis is dealing with both. While splitting up of the manufacturing function may have been a desirable step for the advertising department, the truth that it would indicate putting a third feature under Lewis's wing suggests this should be avoided.

Activity Plan.
Lewis will certainly take control of the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will certainly be hired to take Lewis's location as SVP of advertising and marketing.

Manufacturing feature will stay part of advertising under advertising feature.

Lewis will certainly divide herself from operations.

An autonomous leadership design with employee empowerment will certainly be utilized in marketing division.

Open door plan as well as emphasis on cross departmental communication will be focused on removing dissonance.

Contingency strategy.

If the combination does not work out as planned, a backup strategy would certainly comply with which would separate the production function from the advertising and marketing function to decrease the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the advertising and marketing department without an SVP. In that case the production feature will definitely be separated by putting it under an SVP manufacturing.