The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Solution


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The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study Solution

Background and Facts

The Weather Company Creating Consumer Apps That Leverage Its Big Data an office supplies seller for little and also average sized businesses has lately been associated with planning for a merging with its competitor House Deport, which has affected effectiveness levels in departmentswith the elderly manager associated with legal complications presented by the federal Profession Compensation. With the Advertising and marketing Head putting forward the information of his separation from the company in one year, Jeannie Lewis, the current head of procedures has actually been asked to take the function in the near future. With challenges in the form of a prospective cultural change as well as low employee spirits, the organization wants a complete reengineering initiative at the advertising division.

Issue Declaration

The prospective social modification at the advertising and marketing department of The Weather Company Creating Consumer Apps That Leverage Its Big Data is enhancing uncertainty in the working environment causing numerous challenges for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in affecting calculated choices given that Stapes Inc. had to abandon its plans of merging with Office Deport after the Federal Trade Commission's intervention while doing so. Provided the truth that the store has a global visibility with branches in UK, USA, Canada as well as Germany, political consider each of these nations might be able to affect efficiency or calculated objectives. Federal Trade Commission's antitrust match against the merger took up important time of the organization's senior management suggesting that 'political' factors can have severe effects for an international company.

Economic Factors: Economic factors such as the appearance of small businesses in the global situation recommend that The Weather Company Creating Consumer Apps That Leverage Its Big Data is thriving in an environment where there is prospective growth of services. Fact that store consumers are mostly looking for workplace supplies for home workplaces recommends that the market has an increasing trend of entrepreneurs and house based organisations.

Social factors: Social patterns in the economic climate reveal that clients are looking for comfort as well as appealing costs. Market research demonstrates how the consumer for The Weather Company Creating Consumer Apps That Leverage Its Big Data does not have awareness about discovering remedies which can supply a combination of comfort and also affordable.

Technological factors: Technology plays a vital duty in The Weather Company Creating Consumer Apps That Leverage Its Big Data's organisation technique especially as the organization is piloting Innovation facilities which would certainly supply modern technology sales and assistance in the kind of memory upgrades, outer installments. (Recap of INSECT in appendix 2).

OB Issues and also Manifestations.

Numerous underlying Organizational Actions issues can be seen in The Weather Company Creating Consumer Apps That Leverage Its Big Data's case as highlighted in this area.

Apprehensions concerning social change: There is apprehension regarding a cultural adjustment that would certainly occur when Todd Krasnow leaves from his setting as the Exec Vice Head Of State of Marketing with the majority of the staff members currently showing unhappiness over this prospective relocation. This anticipated modification has actually produced tension in the office which has been combined with the previous stress and anxiety of preparing the company for a prospective merging with Home Deport.

Stressful Task Atmosphere for Newcomers: There is shortage of workers that can match the difficult setting of a fast-paced company. Not just does this lead to problem in discovering the appropriate individuals, it puts anxiety on brand-new hires as can not stand up to the speed and also pressure that the company expects them to bear.

Dual Reporting Lines: Novices discover this business society cumbersome as well as difficult to cope with specifically as dotted line partnerships are implied to be weaker generally and unbiased setup as well as performance analysis is still done by the strong line supervisor. This suggests that newcomers could shed clearness about their respective duties and also goals especially as populated line reporting does not maintain them in direct communication with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles despite the fact that it had been speculated that the last would take Krasnow's position came as a blow to her morale. Lewis may have been qualified and appropriate for the task yet the reality that Kransnow's departure would make Coles a direct record to Lewis may have been the factor for Coles' resignation from solutions.

Worry & Job Instability: Concern and instability can be determined as two significant worries that Lewis would certainly be handling specifically as the merger has currently be terminated and 2 senior executives of the marketing division would be leaving. The whole obligation of the department would certainly be falling on Lewis's shoulders that would not simply be in charge of brining concerning a cultural adjustment however would additionally have to verify herself in her new function.

Incompatible Administration Design of Leader: Lewis's monitoring design and its incompatibility with the advertising department's function can likewise be seen as an OB difficulty particularly as she has been made use of to dealing with concerns in the operations department where personnel are educated to concentrate on procedures and get them. The advertising and marketing division on the other hand can be seen as a group of individuals that are made use of to being nurtured by Krasnow that concentrated extra on output than processes.

Interdepartmental Disputes: Interdepartmental arguments in between three divisions, advertising, merchandizing as well as procedures respectively over the allowance of the marketing mix can be identified as one more OB concern. Although the advertising and marketing division does not share the same vision as the various other two departments regarding the aloocation of the advertising mix twoards promos and also advertsing, the merchandizing and procedures departments do not agree over the marketing mix allocation among each other either.

Fragmentation in Advertising Department: Fragmentation in between the marketing and advertising divisions can be identified as one more OB concern which can need additional attention. The fact that the advertising and marketing sections in the marketing department are detached is stopping both departments from getting from each various other's experience and also proficiency. Integration of marketing with merchandising and operations would certainly come to be more difficult if the advertising and marketing division itself is disintegrated which can be another possible OB worry.

The Weather Company Creating Consumer Apps That Leverage Its Big Data Analysis

Various concepts have been utilized to clarify the conditions to obtain additional quality regarding the circumstance available.

McGregor's Concept X & Y: According to Douglas McGregor's Theory X, most supervisors think that juniors are easy as well as lazy, have little passion as well as withstand change. The situation at The Weather Company Creating Consumer Apps That Leverage Its Big Data is not totally following Theory X, it can be seen that new hires are finding this atmosphere instead difficult which may ultimately lead to a better inclination of the administration in the direction of Concept X. Also while analyzing Lewis's management design, theory X may have been ideal in the operations division to some extent but the Marketing division would require reliance on Theory Y in order to obtain the creative thinking and also creativity from the teams.

Tuckman's Team effort Concept: As far as Lewis's concern regarding bringing consistency in between the advertising and marketing as well as advertising and marketing division is concerned, this would at first lead to contrast as talked about by Bruce Tuckman in his 'Synergy Concept'. By incorporating the marketing as well as advertising and marketing department's job, there may be the same preliminary disconnect which could lead to the 2nd phase of 'storming' where the teams test one another.

When individuals are offered with adjustment, they enter stage one as well as so there may be emotions like despair, unpredictability, irritation, rage, worry, denial and also disorientation.The situation at the marketing department of The Weather Company Creating Consumer Apps That Leverage Its Big Data is similar so Lewis can get comfy with the suggestion that it is not remarkable actions. It is throughout this phase that Lewis will certainly have to provide advice to the division so that they can locate a sense of direction. It can be seen how Krasnow has actually currently made this shift less complicated by making Lewis get included in the division a year prior to his actual separation.

Maslow's Demand power structure: The OB problem pertaining to insecurity at the workplace has been caused firstly by the change in monitoring and second of all by the fact that the merger will certainly no more be initiated. Abraham Maslow in his Theory of 'Needs Pecking order' (appendix 5) has discusses the significance of 'safety needs as being a lower level requirement of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the requirement to really feel safe and also untouched' is at the second degree of requirements. Before a staff member can be made to establish mentally, he needs to have his 'Physiological 'and also 'Safety' requires met. This indicates that unless the employees are made to feel secure about their present employment standing in The Weather Company Creating Consumer Apps That Leverage Its Big Data they might not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for The Weather Company Creating Consumer Apps That Leverage Its Big Data Case Study

Ramification of Analysis.

The OB analysis has actually considered numerous theories to comprehend exactly how to manage the current situation at hand. The following three options have actually been suggested to aid Lewis take care of the organizational difficulties in the advertising and marketing department. Each of these alternatives has been recommended for easing the shift required to bring the advertising department in line with the demands of the market and for making the social modification that would certainly comply with as soon as the present leader leaves.

Combination of advertising and marketing functions. Dividing Adverting as well as Manufacturing functions. Assimilation of Advertising And Marketing with Operations.

Analysis of Alternatives.

Judith Shapiro that has earlier been interviewed by Lewis throughout the earlier merging days has expertise in business-to-business advertising and marketing along with company and also retail advertising experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both advertising as well as advertising and marketing functions.

The benefit of this method is that it will certainly integrate both features while minimizing the demand for working with an additional resource for marketing. In addition to this, Lewis would be heading the advertising division and in any case her replacement would certainly be needed for the present duty that she is doing. The negative aspect of this option is that exterior hiring may produce resentment from interior employees that might be considering the setting of EVP after Lewis takes over Krasnow's setting.

Dividing Adverting and Manufacturing: Given the affordable pressures and also excellent quality work required from the ad agency, it is recommended that Lewis must allow the production unit to be a different function from the marketing device. Because the majority of ad agency had these 2 features as separate units, it makes even more sense to comply with the standard. Along with this, both functions may have the ability to concentrate on their core turns on a lot more successfully. The disadvantage of this strategy would certainly be that extra expenses would certainly have to be borne for establishing up different manufacturing features. Along with this, a production head might need to be employed which could raise overheads for the company.

Integration of Advertising And Marketing with Workflows: Because Lewis is currently taking care of the marketing as well as operations divisions all at once; it makes sense to incorporate both features considering that she has actually been efficiently caring for both ends. The truth that the two departments currently have significant differences over appropriation of sources recommends that this combination may be able to bring about harmony specifically as Lewis would certainly be heading both ends.However there are numerous drawbacks of this step especially as it would place too much problem over Lewis's shoulders. The truth that Lewis has to adjust her monitoring style for the advertising department recommends that these 2 departments would certainly be culturally diverse. Along with this, Lewis might not have the ability to apply one sort of management design to both divisions which can result in inefficiency in either one of the two functions.


An evaluation of the 3 options indicates that integration of advertising as well as procedures would certainly not be a viable action due to the huge differences between the two divisions in spite of the reality that presently Lewis is dealing with both. While splitting up of the manufacturing feature may have been a positive step for the advertising and marketing department, the fact that it would certainly imply putting a third feature under Lewis's wing suggests this must be avoided.

Activity Plan.

Lewis will certainly take control of the duty of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will be hired to take Lewis's area as SVP of advertising and marketing.

Production feature will certainly continue to be component of advertising and marketing under advertising and marketing feature.

Lewis will divide herself from operations.

An autonomous leadership design with employee empowerment will be made use of in advertising and marketing department.

Open up door plan and focus on cross department communication will certainly be aimed at eliminating disharmony.

Backup plan.

If the assimilation does not work out as planned, a backup plan would certainly comply with which would separate the manufacturing feature from the advertising and marketing function to reduce the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will be heading the advertising department without an SVP. Because case the production feature will absolutely be separated by putting it under an SVP production.