X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A Case Study Help


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X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A Case Study Solution

Background and Facts

X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A a workplace materials merchant for tiny and medium sized companies has just recently been associated with planning for a merger with its competitor Home Deport, which has actually influenced effectiveness levels in departmentswith the elderly supervisor involved in legal problems put forth by the government Profession Commission. With the Advertising and marketing Head advancing the information of his separation from the firm in one year, Jeannie Lewis, the present head of procedures has been asked to take the function in the future. With challenges in the type of a potential social adjustment and also low employee spirits, the company is in need of a complete reengineering initiative at the marketing department.

Problem Statement
Porter's 5 Forces Analysis
The possible cultural adjustment at the marketing division of X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is raising uncertainty in the working environment causing different difficulties for the Jeannie Lewis who would certainly be replacing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in affecting calculated decisions because Stapes Inc. needed to desert its strategies of combining with Workplace Deport after the Federal Profession Commission's treatment while doing so. Provided the reality that the store has a worldwide presence with branches in UK, U.S.A., Canada and Germany, political factors in each of these nations might be able to influence performance or tactical goals. Federal Profession Commission's antitrust suit against the merger took up important time of the company's senior management recommending that 'political' factors can have significant ramifications for an international service.

Economic Factors: Financial factors such as the introduction of small companies in the global situation suggest that X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is thriving in a setting where there is potential growth of companies. Fact that store customers are mostly looking for office supplies for home offices recommends that the market has a rising pattern of entrepreneurs as well as house based businesses.

Social factors: Social fads in the economic situation reveal that customers are trying to find comfort in addition to attractive prices. Marketing research demonstrates how the customer for X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A does not have awareness about locating solutions which can provide a mix of convenience and also low costs.

Technical factors: Innovation plays a vital function in X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A's organisation method particularly as the organization is piloting Innovation facilities which would provide modern technology sales as well as assistance in the kind of memory upgrades, outer installations. (Recap of PARASITE in appendix 2).

OB Issues and Effects.

Numerous underlying Organizational Behavior concerns can be seen in X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A's case as highlighted in this area.

Uneasiness about social change: There is worry concerning a cultural change that would certainly take place when Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Marketing with a lot of the team member already showing discontent over this potential relocation. This anticipated modification has developed stress and anxiety in the workplace which has actually been paired with the past stress and anxiety of preparing the company for a possible merging with House Deport.
Pest Analysis
Difficult Job Environment for Newcomers: There is lack of personnel that can match the difficult atmosphere of a busy organization. Not just does this bring about trouble in locating the best people, it puts tension on new hires as can not stand up to the pace and also pressure that the organization anticipates them to birth.

Dual Reporting Lines: Novices discover this organizational culture cumbersome and tough to cope with especially as dotted line partnerships are implied to be weak as a whole as well as objective setting and performance assessment is still done by the solid line manager. This means that novices can shed quality about their respective roles and purposes particularly as populated line reporting does not keep them in straight communication with the strong line supervisors.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his successor rather than Bridget Coles even though it had been hypothesized that the latter would take Krasnow's position came as a strike to her spirits. Lewis might have been qualified as well as ideal for the job however the truth that Kransnow's separation would certainly make Coles a straight record to Lewis may have been the reason for Coles' resignation from services.

Concern & Task Insecurity: Concern as well as insecurity can be determined as two major problems that Lewis would be managing especially as the merging has actually now be cancelled and 2 senior execs of the advertising department would certainly be leaving. The entire obligation of the department would be falling on Lewis's shoulders who would certainly not just supervise of brining about a cultural change however would certainly also need to prove herself in her brand-new role.

Incompatible Administration Style of Leader: Lewis's administration design and its incompatibility with the advertising and marketing department's role can likewise be seen as an OB obstacle especially as she has actually been utilized to dealing with issues in the procedures department where personnel are instructed to concentrate on processes as well as get them. The marketing division on the various other hand can be viewed as a team of people that are made use of to being nurtured by Krasnow that concentrated extra on result than procedures.

Interdepartmental Arguments: Interdepartmental arguments in between three departments, marketing, merchandizing and also operations respectively over the allocation of the marketing mix can be determined as one more OB worry. Although the marketing division does not share the very same vision as the various other 2 departments pertaining to the aloocation of the marketing mix twoards promos and advertsing, the merchandizing and procedures divisions do not concur over the marketing mix allotment amongst each other either.

Disintegration in Advertising Division: Disintegration between the advertising and marketing departments can be recognized as one more OB concern which could need more interest. The reality that the advertising and marketing areas in the marketing department are detached is protecting against both departments from obtaining from each various other's experience and also competence. Combination of marketing with merchandising and operations would certainly become harder if the marketing department itself is degenerated which can be another prospective OB issue.

X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A Analysis

Different theories have been made use of to describe the circumstances to get further clarity concerning the scenario handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most managers believe that juniors are easy as well as careless, have little passion and also withstand change. The hard variation of this theory highlighted coercion, limited controls, dangers as well as penalties. With time it creates reduced efficiency, subtle sabotage as well as rivalry (Offer, 2003). The situation at X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is not totally complying with Theory X, it can be seen that new hires are finding this atmosphere instead stressful which may at some point lead to a greater inclination of the management in the direction of Theory X. As per McGregor's advocated sight, which he called Theory Y, the essential task of the administration is to organize business conditions to ensure that individuals can achieve their very own goals best by guiding their initiatives in the direction of organizational benefits. If people discover no complete satisfaction in their work, the monitoring would have little option but to count on theory X and external control (Bargain, 2003). Also while analyzing Lewis's management design, concept X might have been suitable in the operations division to some extent but the Advertising and marketing department would certainly require dependence on Theory Y in order to get the creative thinking and originality from the teams.

Tuckman's Teamwork Concept: As for Lewis's problem regarding bringing harmony in between the marketing and advertising division is worried, this would originally result in conflict as talked about by Bruce Tuckman in his 'Synergy Theory'. (Tuckman, 1965). As per Tuckman's concept shown in appendix 3, throughout the initial stage of group growth, individuals may not bond, as they are busy finding their area in the group. By integrating the advertising and marketing department's work, there may coincide first separate which might cause the 2nd phase of 'storming' where the teams challenge one another. Nevertheless, it is just throughout the third phase or 'norming' when they would collaborate to share ideas before the group can produce synergy in the 4th phase 'carrying out'.

When individuals are presented with adjustment, they get in stage one and also so there may be feelings like despair, uncertainty, irritation, anger, worry, denial and also disorientation.The circumstance at the advertising and marketing division of X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is similar so Lewis can obtain comfy with the concept that it is not amazing behavior. It is throughout this stage that Lewis will have to provide guidance to the division so that they can discover a feeling of instructions. It can be seen how Krasnow has already made this transition easier by making Lewis get involved in the division a year prior to his real separation.
Vrio Analysis
Maslow's Requirement pecking order: The OB problem related to insecurity at the office has been set off to start with by the change in administration as well as secondly by the truth that the merger will certainly no more be launched. Abraham Maslow in his Theory of 'Demands Power structure' (appendix 5) has talks about the importance of 'protection requires as being a lower level requirement of a human for triggering inspiration. As seen in the pyramid cooperated appendix 3, we can see just how 'the requirement to feel safe as well as unharmed' goes to the second level of needs. Before a worker can be made to establish psychologically, he needs to have his 'Physiological 'and 'Safety' needs fulfilled. This suggests that unless the employees are made to feel secure about their current work condition in X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A Case Study

Effects of Analysis.

The OB analysis has looked at various theories to understand just how to cope with the existing circumstance handy. The adhering to three choices have been proposed to help Lewis handle the business obstacles in the advertising and marketing division. Each of these alternatives has actually been suggested for easing the change needed to bring the marketing department in line with the requirements of the market and also for making the cultural modification that would certainly follow once the current leader leaves.

Assimilation of marketing and advertising functions. Separating Adverting as well as Manufacturing features. Assimilation of Advertising And Marketing with Operations.

Evaluation of Alternatives.

Assimilation of Marketing & Advertising Functions: The internal marketing agency of X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is already toughness for the organization in terms of conserving up on overheads related to marketing and promo. Because no new employment has actually been done after Bridget Cole's separation with the coverage line being directly assigned to Krasnow for the advertising and marketing feature, this is a favorable chance for incorporating the advertising and marketing features. Judith Shapiro who has earlier been interviewed by Lewis during the earlier merging days has competence in business-to-business advertising in addition to firm and also retail marketing experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to manage both marketing and advertising features.

The benefit of this strategy is that it will certainly integrate both functions while decreasing the requirement for working with an additional resource for advertising. Along with this, Lewis would certainly be heading the marketing division and also in any case her substitute would be needed for the current duty that she is carrying out. The negative aspect of this choice is that outside hiring may cause animosity from interior personnel that may be looking at the placement of EVP after Lewis takes over Krasnow's setting.

Separating Adverting and also Manufacturing: Provided the competitive pressures as well as high top quality job called for from the advertising agency, it is recommended that Lewis ought to permit the manufacturing device to be a different function from the marketing device. Since many marketing agencies had these two features as different systems, it makes even more feeling to follow the standard.

Assimilation of Marketing with Operations: Considering that Lewis is currently taking treatment of the marketing and procedures departments simultaneously; it makes sense to incorporate the 2 features considering that she has been efficiently taking treatment of both ends. The truth that Lewis has to adjust her monitoring style for the advertising and marketing department suggests that these 2 divisions would certainly be culturally diverse.


An analysis of the three alternatives indicates that integration of advertising and marketing and procedures would certainly not be a practical relocation due to the large differences in between the two departments regardless of the truth that currently Lewis is managing both. While separation of the production function might have been a beneficial move for the advertising division, the reality that it would mean positioning a third feature under Lewis's wing suggests this should be prevented.

Activity Strategy.
Lewis will take control of the function of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be merged.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of marketing and advertising.

Manufacturing function will continue to be part of advertising and marketing under advertising and marketing function.

Lewis will certainly divide herself from operations.

A democratic leadership design with employee empowerment will certainly be used in marketing division.

Open door policy and emphasis on cross departmental interaction will certainly be targeted at removing disharmony.

Backup plan.

If the integration does not exercise as intended, a backup plan would certainly adhere to which would certainly divide the production feature from the advertising function to decrease the tons on the SVP of advertising and marketing. In case Judith Shapiro does not obtain worked with, Lewis will certainly be heading the advertising department without an SVP. Because case the manufacturing function will most definitely be separated by putting it under an SVP production.