X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A Case Study Solution


Home >> Kelloggs >> X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A >>

X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A Case Study Analysis

Background and Facts

X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A an office products store for little and moderate sized services has actually lately been associated with preparing for a merger with its competitor Home Deport, which has impacted effectiveness levels in departmentswith the elderly manager involved in legal problems presented by the government Profession Commission. With the Advertising Head putting forward the news of his separation from the business in one year, Jeannie Lewis, the present head of operations has been asked to take the function in the near future. With obstacles in the kind of a possible social modification as well as low employee spirits, the company is in need of a total reengineering effort at the marketing department.

Trouble Declaration

The potential social modification at the marketing department of X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is enhancing uncertainty in the working environment bring about various obstacles for the Jeannie Lewis who would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant duty in influencing tactical choices since Stapes Inc. needed to desert its plans of merging with Office Deport after the Federal Profession Commission's intervention in the process. Given the fact that the store has a global existence with branches in UK, USA, Canada as well as Germany, political consider each of these nations may have the ability to impact performance or tactical goals. Federal Trade Commission's antitrust suit against the merging used up beneficial time of the company's senior management suggesting that 'political' factors can have significant ramifications for a global service.

Economic Factors: Economic factors such as the development of small companies in the worldwide scenario suggest that X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is prospering in an atmosphere where there is potential development of organisations. In addition to this, truth that shop customers are primarily looking for workplace products for home offices suggests that the marketplace has an increasing pattern of entrepreneurs as well as home based organisations.

Social factors: Social fads in the economic climate show that customers are trying to find benefit in addition to appealing prices. Market research shows how the client for X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A lacks recognition concerning finding options which can provide a combination of benefit and low costs.

Technical factors: Technology plays an important function in X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A's service technique especially as the company is piloting Technology facilities which would certainly provide modern technology sales and also support in the type of memory upgrades, outer installments. (Recap of PEST in appendix 2).

OB Issues and also Symptoms.

A number of underlying Organizational Actions concerns can be seen in X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A's case as highlighted in this section.

Apprehensions regarding social change: There is uneasiness regarding a social change that would occur once Todd Krasnow leaves from his placement as the Executive Vice President of Advertising with most of the personnel currently showing unhappiness over this prospective move. This expected modification has actually developed anxiety in the workplace which has been coupled with the previous stress of preparing the company for a possible merging with House Deport.

Difficult Task Atmosphere for Newcomers: There is lack of personnel that can match the demanding environment of a busy company. Not only does this bring about problem in locating the appropriate individuals, it puts stress on new hires as can not withstand the pace and also stress that the organization anticipates them to bear.

Dual Coverage Lines: Novices locate this business society difficult and also difficult to manage particularly as dotted line connections are indicated to be weaker as a whole and also objective setup and also efficiency analysis is still done by the solid line manager. This means that novices could shed clearness concerning their corresponding roles as well as goals especially as populated line reporting does not maintain them in straight interaction with the solid line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower instead of Bridget Coles even though it had been guessed that the latter would take Krasnow's position came as a strike to her morale. Lewis might have been capable as well as proper for the job yet the reality that Kransnow's separation would certainly make Coles a straight report to Lewis might have been the factor for Coles' resignation from services.

Concern & Task Insecurity: Concern and also insecurity can be determined as 2 major issues that Lewis would be taking care of particularly as the merging has now be terminated and two elderly executives of the marketing department would be leaving. The whole responsibility of the department would certainly be dropping on Lewis's shoulders that would not simply supervise of brining regarding a social change however would certainly additionally need to verify herself in her new duty.

Incompatible Monitoring Style of Leader: Lewis's monitoring design and also its conflict with the advertising division's duty can likewise be seen as an OB challenge specifically as she has actually been utilized to handling concerns in the operations division where employees are shown to focus on processes and obtain them. The advertising and marketing department on the various other hand can be viewed as a group of individuals who are used to being nurtured by Krasnow who focused a lot more on output than processes.

Interdepartmental Disputes: Interdepartmental disagreements in between 3 departments, marketing, merchandizing and also procedures specifically over the allotment of the marketing mix can be recognized as an additional OB concern. Although the marketing department does not share the exact same vision as the other 2 divisions concerning the aloocation of the marketing mix twoards promotions and also advertsing, the merchandizing and also operations departments do not concur over the advertising and marketing mix allocation among each other either.

Fragmentation in Advertising And Marketing Department: Fragmentation between the marketing and advertising divisions can be determined as another OB problem which might require further attention. The truth that the advertising and marketing areas in the marketing department are detached is protecting against both divisions from acquiring from each other's experience as well as experience. Combination of advertising with merchandising as well as procedures would become harder if the advertising department itself is degenerated which can be one more prospective OB problem.

X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A Analysis

Numerous concepts have actually been utilized to discuss the conditions to get additional clarity regarding the circumstance handy.

McGregor's Theory X & Y: According to Douglas McGregor's Concept X, a lot of managers think that subordinates are easy and careless, have little aspiration as well as stand up to adjustment. The difficult version of this concept emphasized browbeating, tight controls, risks as well as punishments. In time it creates low productivity, refined sabotage and also rivalry (Offer, 2003). The circumstance at X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is not completely complying with Concept X, it can be seen that new hires are finding this setting instead stressful which might eventually lead to a higher inclination of the monitoring in the direction of Concept X. Based on McGregor's advocated view, which he called Theory Y, the important job of the management is to set up business problems to make sure that people can achieve their very own objectives best by guiding their initiatives towards organizational incentives. If people find no satisfaction in their work, the administration would have little option yet to rely upon concept X as well as exterior control (Offer, 2003). Also while analyzing Lewis's management design, concept X may have appropriated in the procedures department somewhat but the Advertising and marketing department would need dependence on Theory Y in order to get the imagination as well as creativity from the teams.

Tuckman's Team effort Concept: As much as Lewis's worry regarding bringing harmony in between the advertising as well as marketing division is concerned, this would at first lead to conflict as talked about by Bruce Tuckman in his 'Team effort Concept'. By integrating the marketing and marketing department's job, there might be the very same initial disconnect which might lead to the second phase of 'storming' where the groups test one an additional.

When individuals are presented with adjustment, they get in stage one and also so there might be feelings like despair, unpredictability, aggravation, temper, fear, denial and also disorientation.The circumstance at the advertising and marketing division of X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is similar so Lewis can get comfortable with the suggestion that it is not phenomenal actions. It is during this stage that Lewis will certainly have to give advice to the department so that they can discover a feeling of instructions. It can be seen how Krasnow has actually currently made this transition easier by making Lewis obtain included in the division a year prior to his real separation.

Abraham Maslow in his Concept of 'Needs Power structure' (appendix 5) has talks about the relevance of 'protection needs as being a lower degree requirement of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel safe and secure and also out of risk' is at the 2nd level of demands. Before a worker can be made to create psychologically, he needs to have his 'Physiological 'as well as 'Safety and security' requires met.

SWOT Analysis for X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A Case Study

Implication of Analysis.

The OB analysis has checked out various concepts to understand exactly how to deal with the present circumstance handy. The following 3 choices have been proposed to aid Lewis deal with the business obstacles in the advertising division. Each of these alternatives has been proposed for relieving the transition needed to bring the advertising department in line with the demands of the market and for making the social adjustment that would comply with when the present leader leaves.

Combination of advertising and marketing features. Dividing Adverting and also Production functions. Assimilation of Marketing with Workflow.

Analysis of Alternatives.

Integration of Marketing & Advertising And Marketing Functions: The in-house advertising firm of X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is already toughness for the organization in regards to conserving up on overheads associated with marketing and promotion. Considering that no brand-new employment has actually been done after Bridget Cole's departure with the reporting line being directly appointed to Krasnow for the advertising function, this is a beneficial chance for integrating the marketing and advertising functions. Judith Shapiro who has actually earlier been spoken with by Lewis during the earlier merger days has experience in business-to-business advertising and marketing together with firm as well as retail advertising and marketing experience. Once Krasnow leaves, Lewis can work with Shapiro as an EVP for advertising to take care of both advertising and marketing functions.

The advantage of this method is that it will incorporate both features while lowering the demand for employing an added resource for advertising. Lewis would be heading the advertising department and also in any kind of case her replacement would be required for the present function that she is performing. The downside of this alternative is that outside hiring may cause animosity from internal employees who may be considering the placement of EVP after Lewis takes control of Krasnow's position.

Dividing Adverting as well as Production: Provided the affordable stress as well as excellent quality work called for from the advertising agency, it is advised that Lewis ought to enable the production system to be a separate feature from the marketing device. Since a lot of advertising agencies had these two functions as separate systems, it makes more sense to follow the standard. Both functions might be able to focus on their core turns on extra effectively. However, the negative aspect of this technique would be that extra expenses would certainly have to be birthed for establishing different production functions. In addition to this, a production head may need to be hired which might raise overheads for the company.

Integration of Marketing with Procedures: Considering that Lewis is currently taking treatment of the marketing and procedures departments all at once; it makes sense to integrate the 2 functions since she has actually been effectively taking treatment of both ends. The fact that Lewis has to adapt her administration design for the advertising and marketing division suggests that these two divisions would be culturally diverse.


An examination of the 3 alternatives suggests that integration of advertising and procedures would certainly not be a possible action because of the huge distinctions between both divisions although that currently Lewis is handling both. While splitting up of the manufacturing feature might have been a beneficial step for the advertising and marketing division, the truth that it would certainly mean positioning a third feature under Lewis's wing suggests this need to be stayed clear of too. The assimilation of the advertising and marketing division is the most effective choice in terms of obtaining the optimum arise from the department. An action plan for this alternative is talked about below.

Action Strategy.

Lewis will certainly take over the function of EVP Advertising after Krasnow leaves.

Marketing and advertising features would be merged.

Judith Shapiro will certainly be employed to take Lewis's location as SVP of advertising and marketing.

Manufacturing feature will continue to be part of marketing under advertising and marketing function.

Lewis will certainly divide herself from procedures.

An autonomous management style with staff member empowerment will certainly be used in marketing division.

Open door policy and focus on cross departmental communication will certainly be aimed at eliminating discord.

Backup plan.

If the integration does not exercise as intended, a contingency plan would follow which would separate the manufacturing feature from the advertising function to decrease the tons on the SVP of marketing and advertising. In case Judith Shapiro does not get employed, Lewis will be heading the marketing division without an SVP. In that case the manufacturing function will definitely be divided by placing it under an SVP production.