X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A Case Study Solution


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X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A Case Study Solution

Background and Facts

X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A an office materials merchant for small and medium sized businesses has actually just recently been involved in planning for a merger with its rival Residence Deport, which has affected efficiency degrees in departmentswith the senior manager involved in legal difficulties put forth by the government Trade Compensation. With the Advertising Head advancing the information of his departure from the business in one year, Jeannie Lewis, the current head of operations has actually been asked to take the duty in the near future. With challenges in the kind of a potential social modification as well as reduced employee morale, the organization needs a full reengineering effort at the advertising and marketing department.

Problem Statement
Porter's 5 Forces Analysis
The possible cultural change at the marketing division of X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is enhancing uncertainty in the working environment leading to numerous difficulties for the Jeannie Lewis who would certainly be changing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a significant role in impacting calculated choices given that Stapes Inc. needed to abandon its strategies of combining with Office Deport after the Federal Profession Payment's intervention at the same time. Provided the fact that the shop has an international existence with branches in UK, UNITED STATES, Canada as well as Germany, political factors in each of these nations might be able to affect performance or tactical objectives. Federal Trade Payment's antitrust match against the merging occupied valuable time of the organization's elderly monitoring recommending that 'political' factors can have serious implications for a global company.

Economic Factors: Economic factors such as the appearance of small businesses in the global circumstance recommend that X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is growing in an environment where there is prospective development of businesses. Truth that shop clients are mainly looking for workplace supplies for residence offices suggests that the market has a rising pattern of entrepreneurs and also home based businesses.

Social factors: Social trends in the economic climate show that clients are searching for ease as well as attractive prices. Market research shows how the client for X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A does not have awareness concerning discovering solutions which can provide a mix of benefit and low costs.

Technical factors: Innovation plays an essential role in X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A's organisation strategy specifically as the organization is piloting Modern technology facilities which would certainly provide modern technology sales as well as assistance in the kind of memory upgrades, outer setups. (Summary of INSECT in appendix 2).

OB Issues and Symptoms.

Several underlying Business Actions issues can be seen in X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A's case as highlighted in this section.

Apprehensions about social change: There is concern about a cultural adjustment that would certainly occur when Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Advertising And Marketing with the majority of the staff members already showing unhappiness over this possible move. This anticipated adjustment has developed anxiety in the work environment which has been coupled with the past stress of preparing the company for a potential merging with Home Deport.
Pest Analysis
Demanding Work Setting for Newcomers: There is shortage of workers that can match the difficult environment of a hectic company. Not only does this bring about trouble in discovering the ideal individuals, it places anxiety on new hires as can not stand up to the speed and pressure that the organization anticipates them to bear.

Dual Coverage Lines: Newcomers locate this business culture difficult as well as difficult to manage especially as dotted line partnerships are meant to be weak in general as well as unbiased setting and performance evaluation is still done by the solid line manager. This indicates that novices can lose clearness about their particular roles and also purposes especially as populated line coverage does not maintain them in direct interaction with the strong line supervisors.

Animosity From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles although it had been speculated that the latter would certainly take Krasnow's setting came as a blow to her spirits. Lewis may have been capable and also suitable for the job but the truth that Kransnow's departure would make Coles a straight report to Lewis might have been the factor for Coles' resignation from services.

Anxiety & Job Insecurity: Worry and also insecurity can be determined as two significant issues that Lewis would certainly be handling particularly as the merging has currently be cancelled as well as two senior executives of the advertising and marketing department would be leaving. The entire obligation of the department would be dropping on Lewis's shoulders that would not simply be in charge of brining regarding a social modification however would certainly additionally have to prove herself in her brand-new role.

Inappropriate Administration Design of Leader: Lewis's management style as well as its incompatibility with the advertising and marketing department's function can additionally be seen as an OB obstacle especially as she has actually been utilized to taking care of concerns in the operations division where workers are instructed to focus on procedures as well as obtain them right. The marketing department on the various other hand can be viewed as a group of people that are used to being nurtured by Krasnow that concentrated a lot more on result than procedures.

Interdepartmental Disputes: Interdepartmental arguments between 3 departments, marketing, merchandizing and also procedures respectively over the allocation of the advertising and marketing mix can be identified as an additional OB problem. Although the advertising and marketing division does not share the exact same vision as the various other two departments pertaining to the aloocation of the marketing mix twoards promotions and also advertsing, the merchandizing as well as operations departments do not concur over the marketing mix allocation among each other either.

Fragmentation in Advertising And Marketing Department: Fragmentation between the advertising and marketing departments can be recognized as another OB concern which might need further interest. The fact that the marketing and advertising areas in the advertising and marketing division are separated is preventing both divisions from obtaining from each other's experience and competence. Combination of advertising with retailing and procedures would certainly become harder if the advertising and marketing division itself is disintegrated which can be one more prospective OB worry.

X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A Analysis

Different concepts have actually been utilized to clarify the circumstances to obtain more quality about the circumstance available.
Swot Analysis
McGregor's Concept X & Y: According to Douglas McGregor's Concept X, the majority of managers think that staffs are easy and careless, have little aspiration and also withstand modification. The tough version of this theory stressed threat, limited controls, threats and also penalties. With time it generates low performance, refined sabotage and also competition (Offer, 2003). Although the situation at X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is not totally complying with Concept X, it can be seen that brand-new hires are finding this environment instead stressful which may at some point lead to a higher inclination of the management in the direction of Concept X. As per McGregor's promoted view, which he called Theory Y, the vital job of the management is to set up organizational conditions to make sure that people can attain their very own goals best by routing their initiatives in the direction of business incentives. If individuals find no complete satisfaction in their job, the management would certainly have little selection however to rely upon concept X and external control (Offer, 2003). Also while evaluating Lewis's management style, theory X may have appropriated in the operations division somewhat yet the Advertising and marketing division would call for dependence on Concept Y so as to get the imagination and originality from the teams.

Tuckman's Team effort Concept: As far as Lewis's issue about bringing harmony between the marketing and advertising department is worried, this would at first lead to contrast as discussed by Bruce Tuckman in his 'Teamwork Theory'. (Tuckman, 1965). As per Tuckman's concept received appendix 3, during the initial phase of team development, individuals may not bond, as they are active locating their area in the team. By combining the marketing and advertising department's job, there may coincide initial detach which might lead to the second stage of 'storming' where the groups challenge one another. It is just throughout the third phase or 'norming' when they would certainly come together to share concepts before the team can bring about synergy in the fourth stage 'executing'.

When individuals are presented with adjustment, they enter phase one and also so there may be emotions like despair, uncertainty, aggravation, anger, worry, denial and also disorientation.The scenario at the advertising and marketing department of X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is similar so Lewis can obtain comfortable with the idea that it is not amazing behavior. It is throughout this stage that Lewis will certainly have to give assistance to the department so that they can locate a sense of instructions. It can be seen exactly how Krasnow has already made this change easier by making Lewis obtain entailed in the division a year prior to his real separation.
Vrio Analysis
Maslow's Requirement hierarchy: The OB problem pertaining to insecurity at the workplace has been triggered to start with by the change in monitoring and second of all by the fact that the merging will certainly no longer be initiated. Abraham Maslow in his Concept of 'Requirements Pecking order' (appendix 5) has goes over the importance of 'safety needs as being a reduced degree demand of a human for activating motivation. As seen in the pyramid shared in appendix 3, we can see just how 'the demand to really feel safe and secure and out of danger' is at the second level of demands. Prior to an employee can be made to establish mentally, he requires to have his 'Physiological 'and also 'Security' needs met. This shows that unless the personnel are made to feel protected concerning their present work standing in X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A they may not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A Case Study

Ramification of Analysis.

The OB analysis has actually looked at different theories to recognize exactly how to handle the present situation available. The following 3 choices have been recommended to help Lewis deal with the organizational difficulties in the advertising division. Each of these choices has been recommended for easing the shift required to bring the advertising and marketing department in line with the requirements of the market as well as for making the social adjustment that would certainly adhere to once the present leader leaves.

Combination of marketing and advertising features. Separating Adverting and Production features. Assimilation of Advertising And Marketing with Workflow.

Evaluation of Alternatives.

Combination of Advertising & Advertising And Marketing Functions: The internal advertising and marketing company of X Fire Paintball And Airsoft Is Amazon A Friend Or Foe A is already strength for the organization in regards to saving up on overheads associated with advertising and marketing and also promotion. Given that no new recruitment has been done after Bridget Cole's separation with the reporting line being straight assigned to Krasnow for the advertising and marketing feature, this is a positive possibility for integrating the advertising and marketing functions. Judith Shapiro who has earlier been talked to by Lewis during the earlier merger days has proficiency in business-to-business advertising and marketing in addition to firm as well as retail marketing experience. As soon as Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising and marketing to deal with both marketing and advertising features.

The benefit of this approach is that it will integrate the two features while lowering the requirement for hiring an extra source for advertising and marketing. Lewis would certainly be heading the advertising department and in any kind of case her substitute would be required for the existing role that she is performing. The disadvantage of this alternative is that external hiring might cause bitterness from inner employees who may be eying the position of EVP after Lewis takes control of Krasnow's setting.

Dividing Adverting as well as Manufacturing: Provided the competitive stress as well as excellent quality work called for from the ad agency, it is suggested that Lewis should permit the production system to be a different feature from the advertising unit. Considering that most advertising agencies had these two functions as separate units, it makes even more sense to adhere to the norm. Both features might be able to concentrate on their core turns on extra successfully. The negative aspect of this technique would be that extra prices would have to be borne for establishing up different manufacturing features. In addition to this, a manufacturing head may need to be hired which could raise expenses for the organization.

Combination of Advertising And Marketing with Procedures: Considering that Lewis is already looking after the advertising as well as operations divisions concurrently; it makes sense to integrate both functions since she has actually been successfully taking care of both ends. The reality that both divisions already have significant differences over allowance of sources recommends that this integration may be able to cause harmony especially as Lewis would be heading both ends.However there are numerous negative aspects of this action particularly as it would put way too much burden over Lewis's shoulders. The fact that Lewis needs to adapt her management style for the advertising division recommends that these 2 divisions would be culturally varied. In addition to this, Lewis may not be able to apply one sort of management style to both divisions which might cause ineffectiveness in either one of the two features.


An examination of the three options shows that combination of advertising as well as operations would certainly not be a practical move due to the large distinctions in between the two divisions despite the truth that currently Lewis is dealing with both. While separation of the manufacturing function might have been a favorable action for the advertising division, the reality that it would mean putting a 3rd function under Lewis's wing implies this need to be stayed clear of.

Activity Plan.
Lewis will take control of the function of EVP Marketing after Krasnow leaves.

Marketing and advertising features would certainly be merged.

Judith Shapiro will certainly be hired to take Lewis's place as SVP of advertising and marketing.

Production feature will continue to be component of marketing under advertising function.

Lewis will certainly separate herself from procedures.

An autonomous leadership style with worker empowerment will be used in marketing division.

Open door plan and also emphasis on cross department interaction will certainly be targeted at getting rid of disharmony.

Backup strategy.

If the integration does not exercise as planned, a contingency strategy would certainly comply with which would divide the production feature from the marketing feature to lower the lots on the SVP of advertising and marketing. In case Judith Shapiro does not obtain employed, Lewis will be heading the advertising and marketing division without an SVP. Because case the manufacturing function will absolutely be divided by placing it under an SVP manufacturing.