Category: Management

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    Ciovita Apparel, a well-known cycling apparel brand, is a prime example of the importance of strategic growth in today’s dynamic market. i thought about this Despite the recent pandemic-induced challenges, Ciovita has navigated through the crisis and continued to grow its popularity as a key player in the cycling market. Ciovita’s strategic growth stems from its ability to pivot and adapt to changing consumer behavior patterns, which has contributed significantly to its success. This report will analyze the company’s strategic growth, identifying its key

    Evaluation of Alternatives

    Ciovita Apparel has been a small fashion accessories store in Brisbane, Australia since 2010. The company has been growing since then, thanks to its unique fashion products and strategic approach in retail, production, and marketing. I’ve been working with Ciovita Apparel since 2012, helping them improve their marketing campaigns and brand messaging. Initially, we conducted a marketing research to better understand the target audience and competitor analysis to better understand the market and market potential. After that

    Problem Statement of the Case Study

    The present-day fashion industry has experienced an enormous growth with a great number of fashion brands. Each brand has unique selling points, and it is tough to stand out from the crowd. For us, Ciovita Apparel, it was not an easy task. Despite having an already developed brand portfolio, we realized that we needed to create a new brand for our products. To achieve our strategy goals of becoming a leader in the industry, Ciovita Apparel embarked on a journey towards strategic growth. We started our journey by defining our core