Marico A From Small Family Business to National Brand
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Marico A, India’s leading cosmetics brand, is a result of a journey from a small family business into a national brand with over one lakh+ distributors. In this 5,000+ words case study report, we will narrate the story of Marico, its journey to become one of India’s leading cosmetics brand. Marico A, as we all know, was founded by Dad and son team Mr. Vivek Gupta and Mr. Abhishek Gupta in 2000. Their
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I was not born into a big family — my family is a small one of 6 people in all. So when Marico A — a small family-run brand that is now a national one — came to the market in 1993, with an unbeatable pricing policy and a unique positioning of “best for good health,” we knew that something special was at work. Since that time, the brand has gained immense popularity among Indians, with customers — especially women — finding it useful for their daily skincare needs, beauty regimes, household clean
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How does Marico’s success story inspire entrepreneurs and what lessons can we learn from Marico’s success? visit this web-site In the mid-1960s, three Marico Brothers—Krishnakumar, Ramanathan, and Prabhakaran, who hailed from the agricultural town of Kumbakonam, had a unique vision to make India’s beauty aroma through their manufacturing of cosmetics. The founders, who were brought up in the traditional Indian cultural values and the strong Indian family bond,
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Marico A, is a small family-owned business started in 1997 by my father, late Vasant R. Doshi. It began with his desire to produce and distribute affordable and high-quality skincare products and started by selling the brand name of the company from their family home. After the success of the first two products, the sales grew manifold and within six years, they started importing products from abroad. We faced two major hurdles – the local market being too small for them to sustain business, and there was no export
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In the early 90’s, the ‘National Health Mission’ project led by the then Prime Minister Dr. Charan Singh, initiated by the Indian government, was the first move to provide universal access to healthcare in India. This initiative aimed to make public hospitals accessible to the masses. At that time, the health sector had 3.5% penetration, and the government’s vision was to make it reach 100% by 2018. The initial idea was to make public hospitals as service prov
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Marico A, is a family-owned organization with a rich heritage dating back to 1904, with a presence in over 50 countries globally. It was founded by my father, Dhirubhai Ambani, a visionary, an entrepreneur with unparalleled vision, who not only created one of the largest conglomerates globally, but also built one of the world’s best family businesses. I remember my grandfather, my father and my uncles being a part of the founding of
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– In 1967, four friends—Shri P.R. Deshpande, Shri Keshav Deshpande, Shri Rajan Deshpande, and Shri Sanjay Deshpande, the fourth in the family of four—joined hands to start a beauty and skin care line. The idea, to make a new family business, was based on a promise to share the profits. – From the start, the company’s focus was on creating unique products for the hair, skin, and body care market. They established