Market Analysis
VRIO Analysis
1. Value Proposition (VP) The Value Proposition is the fundamental reason for the existence of your brand or product. Your VP will be different for each product and category. For a new product, you’ll have a VP of simplicity and convenience. For a new category, you’ll have a VP of innovation and superiority. But for the same product, different segments will have their own VPs. If the VP is not unique, your product won’t have a chance. 2. Benefit-Centric (BC)
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Porters Model Analysis
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In this case, we looked at the impact of Covid-19 on the travel and tourism industry, and how this has affected their operations. Our findings indicated that most of the tourism businesses have suffered significant financial losses due to the pandemic. In terms of destinations, Europe was the worst hit. For instance, the number of tourists visiting Spain dropped by 90%, while the number of tourists visiting the United Kingdom dropped by 92% compared to the same period last year. Looking at other markets,