Category: Marketing

IKEA India Expanding to Success

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The most popular furniture store IKEA has made the most successful expansion ever for its operations. IKEA India, the store with huge number of stores, opened its 300th store in Mumbai. Before that, IKEA India had only 70 stores. This development shows that India’s economic development has brought more people to the country. Many people have benefited from the economic development in India and started to shop IKEA. IKEA India has seen a big boom in sales and profits. next page This is an excellent achievement and

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Title: IKEA India Expanding to Success In January 2018, IKEA announced plans to open a new store in Delhi with a 50% expansion of the first IKEA store in Delhi-NCR (Northern Region of Delhi), covering more than 40,000 sq. Ft. The store, which will offer seating for up to 4,000 customers, will open in June 2018. This expansion comes after an unsuccessful attempt to

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A Glossary of Industrial Relations Terminology

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Commonwealth Bank AI in Design

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IKEA Korea Ltd Renewing Success

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In 2016, IKEA Korea Ltd launched its new brand name called “Evokitchen” under the brand “KO.I”. As it is a sub-brand of IKEA Korea Ltd, the launch of ‘KO.I’ brand came after a very successful launch in Japan of ‘KO.I 2020’ with a lot of popularity. Based on VRIO, ‘Evokitchen’ and ‘KO.I 2020’ were two completely different brands with different target audience

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Getting Into the Arena A

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Ownership Structure in Professional Service Firms Partnership vs Public Corporation

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