Category: Marketing

  • Ramesh and Gargi A

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    Banca Comunitaria Banesco (BCB) is the first commercial bank in the new Spanish-speaking community of Bajío, a region in central Mexico. It was founded in 2008, with a mission of improving the economic and social wellbeing of the Mexican people who reside within its coverage. The company was established by a group of entrepreneurs who wanted to give back to their community by providing access to financial services. useful content In the first year, BCB established 11 banks, with a focus on serving the growing population of