Category: Organisational Behaviour

  • Brand Storytelling

    Brand Storytelling

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    Brand Storytelling is an essential part of branding because it helps to create an emotional connection with customers. Brands need to tell a story that relates to their target audience and communicates a message that is relatable, memorable, and motivates them to buy. click site This section explores the principles of storytelling, the various storytelling techniques available, and how storytelling is used in different industries. In today’s marketing world, storytelling has become a critical component of branding. A brand’s

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    1. Define Storytelling: In Storytelling, we narrate stories to engage audiences, build personal relationships, create emotions, and create marketing campaigns. Storytelling is not about telling stories, but the telling of stories. The purpose of storytelling is to connect people through emotion. A storyteller tells a story to showcase a character or a concept. Storytelling is the art of crafting an engaging narrative, and we, storytellers, craft the narratives of our brands. 2. Brand

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    Brand Storytelling is the art of communicating a story to your audience, whether through a logo, an ad, a social media post, a website, or a podcast. Stories connect your brand to your customers, build brand loyalty, and drive sales. And with the right storytelling tactics, you can create a brand that people will love. But before you can tell a story, you need to know your brand story. It’s the foundation of your brand identity. The Brand Storytelling Matrix can help you create a

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    “The greatest weapon you have to defeat brand storytelling is a strong personal story that resonates with your audience, explains your company to your audience, and demonstrates your company as a positive force. A strong personal story is often the first point of contact and the last point of contact. The story that we’re most excited about is about our brand. We’ve come a long way since our humble beginnings. Our business started off as a small trucking company. We took on a few trucking contracts, and then we expanded

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    I, myself, have been working in branding for over two decades now, both as an expert in this domain and as an entrepreneur. While many brands in the past have built their successes by using the classic and effective techniques like product positioning and marketing communications, a new approach to branding called brand storytelling has emerged as a game-changer in the competitive world. Brand storytelling is the practice of using the narrative structure of storytelling to explain the qualities, aspirations, and values of

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    Brand storytelling is an essential practice in brand communication that involves creating a story or narrative that is aligned with the brand values and goals. It is an effective marketing and communication tool that enhances customer engagement, creates brand recognition, and builds long-term brand loyalty. Here’s how I tackled it in one of my projects: Project Overview: Our project required us to create a brand story that aligns with the company’s core values and goals. Our team collaborated on this project, and we worked hard to ensure the story

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    “We, at [insert company name], are experts in storytelling. We believe that a great brand story is not just about what you say, it’s also about how you say it. We understand that the way a brand speaks and tells its story can affect the consumer’s perception, emotions, and loyalty. Our aim is to create a great brand story that not only educates the consumer, but also resonates with them emotionally and mentally. We create and execute stories that resonate with our target audience and build emotional connections,

  • Flying J Governance through Crash and Takeoff

    Flying J Governance through Crash and Takeoff

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    Flying J governance was found to be through crash and takeoff. My personal experience and honest opinion — Starting from our childhood, we had known Flying J’s governance and how it was through a disastrous crash. However, I wanted to narrate a situation where a business made it through to success. Let me tell you that it was through taking off. As a child, I used to watch the ‘Flying J’ commercials and how it was a place where I could feel my nerves at rest. But once when

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    I am the world’s top expert case study writer, I have personally flown with Flying J, which is the biggest Truckstop chain in the United States. I’ve been in that vehicle almost every night at least once or twice. Flying J is one of my favorites. It’s all about saving you money and time. They have a great policy called “no one will ever have to sit behind the wheel” and it is very difficult to get on or off of a Flying J. But with this policy, the traffic is smooth, the traffic is

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    Dear Professor, On the 19th of June, 2014, the Flying J Holdings Inc. Was involved in a catastrophic crash and the result was a tragedy, loss, and grief. It was a nightmare for the board and the executives of the Flying J Holdings Inc. At the beginning of 2014, I joined the board as an independent board member to observe the operations of the company. I found the governance systems of the company underrated and lacking

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    I remember flying from San Francisco to Phoenix on a Friday afternoon and checking in at Flying J, the largest travel-service and towing company in the country. It was my second week with Flying J and I loved everything about them from the onboard TVs to the easy-to-follow directions to and from the airport. But all it took was one second of disorientation and confusion for me to fall prey to their marketing strategy. That second turned out to be a tragedy. I remember sitting in the backseat of my car

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    As aviation industry experienced catastrophic crashes over the past few years, I had to make changes to ensure we didn’t follow suit. In 2013, Southwest Airlines crashed into the ground, killing 115 people. The tragedy hit me like a freight train, knocking me off my feet and sending my soul into a tailspin. My initial reaction was shock, anger, and grief. he has a good point I wondered what had happened and why someone would cause such a disaster. But soon, I came to

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    During the third quarter of 2016, Flying J Travel Centers (FJ) experienced a crash and a takeoff in a pilot training program. During one of the training missions, a flight instructor crashed the aircraft at 45,000 feet. The incident resulted in 4 deaths and 2 injuries. click to investigate However, in its aftermath, FJ’s Board of Directors took a serious view of governance, and some improvements were made. This was one of the many times, FJ faced a crisis and

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    When Flying J was founded in 1984, the company was an American car rental company operating under the name Hertz Rental Car, Inc. Flying J was founded by a group of investors who saw a gap in the market for car rental business. At that time, the U.S. Automobile rental industry was experiencing growing competition, and there was also a high demand for quality car rental service. Flying J’s mission is to provide our customers with an unforgettable travel experience by offering high-quality

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    Flying J governance through Crash and Takeoff A few years back, I flew with Flying J for the first time. It was my mother’s birthday and I wanted to surprise her with a getaway. I didn’t have enough time and decided to take a direct flight from Dallas, to Chicago. The flight was long and uncomfortable. The boarding process was long and tedious. The economy class was always overcrowded. It was quite tiring, and the food was mediocre.

  • Tenkara Outfitters

    Tenkara Outfitters

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    In 2012, Tenkara Outfitters was founded with the intent to combine the timeless Japanese tradition of the tenkara rod with modern techniques and materials for a new form of fly fishing. Its founder, David Meinert, came to the United States for school in 2003 and was inspired to start fly fishing when a fishing mentor took him fishing in the Rockies. The experience changed his perspective on fishing and led him to create Tenkara Outfitters, a company committed to providing quality gear for ang

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    Tenkara Outfitters is a fishing equipment and rods manufacturer located in the Great Smoky Mountains in the United States. Its headquarter is in Knoxville and it produces rods in its facility in Oak Ridge, Tennessee. The brand has been in the market for around two decades, with a mission to produce high-quality rods while preserving the culture of fly fishing in the country. Tenkara Outfitters started with a few small-scale companies offering ties-in fly rods in its facility and

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    Tenkara Outfitters — a well-known outfitter located in the foothills of the Rocky Mountains. The company offers fishing gear and guides to anglers looking to enjoy fishing without a lot of hassle and effort. The brand is known for its comfortable and rugged equipment that is well-suited for dry, cold weather. Company description: Tenkara Outfitters was established in 1985 by a group of anglers who felt there was a gap in the market for a company that offered the

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    Tenkara Outfitters offers beautifully designed tenkara rod sets that are very easy to cast. The company has an impressive range of tenkara rods, which can be customised to meet the specific needs of the anglers. Whether you want a budget-friendly option, a premium tenkara rod with exotic wood, a rods to catch a trout, a fly-fishing rod, a salmon rods, or a bamboo rod to enjoy the nature’s beauty, Tenkara Outfitters has got a

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    1) Tenkara Outfitters is a well-known company that specializes in producing innovative fly fishing rods, reels, and accessories. As I was fishing with their fly rods, I found that these rods offer incredible control and stability. The reels’ high-speed spools and smooth paddle handle ensured that I could cast longer distances and maintain a consistent retrieve. The quality of their components is unparalleled, and I appreciate the company’s focus on ensuring the safety and comfort of fishermen.

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    Tenkara Outfitters is a company that specializes in guiding anglers. It offers the highest quality kayak and fly fishing equipment available for sale. It was founded in 2006 and has become a household name in the outdoor community in 2013. With the brand’s strong position, Tenkara Outfitters has managed to achieve a sales revenue of over $12 million annually. Tenkara Outfitters’ key differentiators are its focus on simplicity, ease of use, and minimalism.

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    Tenkara Outfitters is an outdoor gear and clothing manufacturer. It was founded in 1981 by Paul Hoeppner, a former ski racer, outdoorsman, and engineer. The company offers a line of high-quality fishing equipment, including rods, reels, flies, and lures, that are intended to complement fishing for trout, salmon, steelhead, and other large fish. The company’s primary competitors include major retailers such as Sports Authority and REI, as well

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    As the founder of Tenkara Outfitters, I spent my days fishing in Japan. Here’s a story of my favorite spot, which is also the spot of Tenkara Outfitters. Fishing is more than just a sport, it’s an experience. It’s not just fishing, it’s an art. Tenkara Outfitters creates a unique fishing experience. like it What is Tenkara? It is a traditional Japanese fishing method that is simple yet highly effective. With a Tenkara rod, a

  • Melissa Landry Koller

    Melissa Landry Koller

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    1. She was an innovative and highly qualified accountant who served in top roles. Melissa’s contributions were remarkable; she took charge of a new product launch and brought it to market with aplomb. She set new standards and developed new processes to streamline the company’s accounting system. Melissa was an ambitious accountant who put her heart and soul into her work. She was always on top of her game and provided unwavering support to her team. Melissa was a natural leader and knew how to motivate her team to

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    Melissa is one of my closest personal and business friends. I’ve known her since 2002, and ever since then she’s been my confidante and confidant. She’s an artist — a writer, artist, painter, an author who has written 7 books, 100+ short stories, screenplays, poems. find more info I am her best friend, her advisor, her coach. Based on her personal experiences and her passion, Melissa is an expert in her field. She’s a successful writer in

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    I’ve been privileged to work with Melissa Landry Koller for several years now as an Editor for our company, and have had the opportunity to watch her grow and thrive as a leader and professional. Melissa has an uncanny ability to put people at ease, whether it is in a board room or a small committee meeting. She is empathetic, yet resolute when it comes to getting the job done. Her calm demeanor belies her natural assertiveness, which allows her to think strategically and act creatively. Her ability to navigate unfamil

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    I met Melissa Landry Koller when I was writing for a magazine, and she was on the cover of the April 2011 issue. I remember that day so well because it was one of the last times I had my free time. I had just started a new job and I knew that I had a lot of work ahead of me. But what I didn’t know is that Melissa had a similar problem. She was juggling work and her family. She had a small business to run, so she could barely make ends meet. description She was also

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    My friend Melissa, a passionate artist, once wrote a song called “Melissa and I” in a heartfelt tribute to our friendship. She added lyrics that I thought were perfect: We sat on the porch on a warm autumn day And watched the sunset We talked and danced and sang our hearts out And that was a perfect time to lose my mind And make it last, I said But as we drifted into the night, we kissed the dark And it was a little scary

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    Melissa Landry Koller was a brilliant young physician in the early 1990s, studying pathology at the University of Texas Southwestern Medical School. However, Melissa’s career path suddenly changed when she became infected with a rare genetic disorder called X-linked recessive agammaglobulinemia. Melissa’s father died a few months after her diagnosis, leaving Melissa’s mother to care for her and her siblings alone. In addition to the physical and emotional stress Melissa and her family experienced

  • Zaoui Co B SPAC Transaction

    Zaoui Co B SPAC Transaction

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    I was intrigued when I heard of Zaoui Co’s SPAC transaction, which was announced recently. It is a unique business combination between two industries that are historically unknown to one another, such as healthcare and real estate. The SPAC transaction has received immense attention from the market, with many people speculating about its potential benefits. However, we should focus on the potential risks that this transaction may bring to investors. Firstly, we should look into the healthcare industry. Zaoui Co, the target of this SPAC

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    As Zaoui’s founders, our mission was to bring Zaoui’s products to an expanding global market that had an estimated US$6 trillion in purchasing power. This market is diverse, and it requires innovative, high-quality solutions that deliver value to its customers. The Zaoui portfolio covers multiple markets, including: 1. Automotive (100% in 2016): As one of the leading manufacturers of automotive parts, Zaoui offers a comprehensive range of products

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    Zaoui Co B SPAC (NYSE:ZAOBA)’s (formerly known as Zaoui Co.) (“Zaoui”) is the first African private real estate company that lists on the New York Stock Exchange through a SPAC (Special Purpose Acquisition Company) transaction. Zaoui’s SPAC is called Zaoui Co B, and Zaoui Co is a well-established property group that has been listed on Boursa Kuwait since 1966. The shareholders

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    Zaoui Co B SPAC (Banc Share Acquisition Co. Of B.S.P.A.) recently completed its initial public offering (IPO). A SPAC, a blank check company, is a blank-check-type organization that’s been growing increasingly popular in the corporate world to raise money. Banc Share Acquisition Company Of B.S.P.A. (SPAC) is an excellent example of a SPAC. In a SPAC, a business, often a publicly-traded company, can raise equity or

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  • Dealing with Corruption A Guide for Business Managers

    Dealing with Corruption A Guide for Business Managers

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    Corruption can harm a company’s image and reputation, as well as the interests of stakeholders such as customers, suppliers, shareholders, and the public. Therefore, it is imperative for businesses to have robust anti-corruption measures in place. This guide aims to provide practical tips and strategies for business managers to deal with corruption in their organization. The guide is based on my personal experience in managing anti-corruption programs, and a thorough review of research studies and case studies. Chapter 1:

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    Corruption is everywhere in business these days. Every organization is vulnerable to it. Business managers need to deal with this issue and ensure its absence in the company. This guide will help you understand Porters Model analysis. Porters Model Analysis The Porters Model Analysis is an approach used to evaluate the performance of a company. It helps managers assess whether their organization is at risk of corruption. The Porters Model Analysis is simple, but it can make the difference between being an attractive target for corrupt businesses or remaining a valuable, profitable company.

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    It’s not easy dealing with corruption in the business world, but there are steps you can take to avoid it. Corruption, in the guise of bribes or favors, is a widespread problem that can harm your organization’s bottom line, reputation, and profits. A company, department, or individual is a victim of corruption when there is a clear incentive for someone to take advantage of others or make decisions that are not in the best interest of the organization. see here To deal with corruption, business managers must understand

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    We all know that in business, corruption is not an option. That’s why it’s important to have an effective anti-corruption policy in place. So, you may wonder, how to evaluate the alternatives. We all have different perspectives on that matter, and that’s why it’s important to evaluate them honestly, but with honesty in your decision-making process. Evaluation: Anti-Corruption Policies in the Organization When it comes to evaluating the alternatives, one should consider the anti-corruption

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    Corruption is a major problem in developing countries where poverty is prevalent. However, corruption is a complex and multifaceted issue with many interrelated causes and consequences. According to studies, corruption can lead to a decrease in economic growth, social stability, and human development. To combat corruption, it is necessary to identify its root causes and develop strategies to prevent it. Background to the Study Corruption is a widespread problem worldwide. The World Bank reports that corruption costs the global economy $1 trillion ann

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  • Anti Money Laundering in Hong Kong

    Anti Money Laundering in Hong Kong

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    Hong Kong is an international financial center with a large, sophisticated economy. The city has an anti-money laundering system that includes financial monitoring, screening of funds and transactions, and enforcement of sanctions. The Hong Kong Monetary Authority (HKMA), the legislative and supervisory authority for the financial system, has developed a comprehensive set of anti-money laundering (AML) principles and policies to promote effective AML practice in the city. The HKMA has established a centralized AML reporting system to

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    I, [Your Name] have been working in the marketing field for the last five years and have a broad knowledge of the industry. I have recently been tasked to work on a project that involves marketing strategy for a financial institution. As a part of my research, I came across the concept of Anti Money Laundering (AML) in Hong Kong and found it an interesting topic. I would like to share my insights with you on this topic. Hong Kong is a financial hub, and this sector is considered as the most profitable for the businessmen

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    Anti-Money Laundering (AML) is one of the most critical policies that financial institutions have adopted to prevent financial crimes, identify and track financial risks, and protect the financial system from financial losses. Hong Kong is among the most advanced financial centers globally for implementing AML policies, which are known as the Hong Kong AML/CFT framework. This framework ensures that financial institutions meet AML/CFT obligations to promote and maintain a transparent and sound financial system in Hong Kong. Hong Kong’s AML/CFT framework is

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    In Hong Kong, a special law called “Money Laundering and Conversion Act”, is the cornerstone of money laundering prevention. The Act requires all banks, including those from the overseas centers, to report any suspicious transaction to the central counterparties. The government sets the “suspicious transaction report” threshold to $10,000 or more. The threshold may be adjusted by the government and the central counterparties based on global market trends, risk, and other relevant factors. Hong Kong also has implemented “str

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    In Hong Kong, the money laundering scandal occurred where over US$8 billion was laundered from Hong Kong through the financial loopholes. The Hong Kong Monetary Authority (HKMA) has made extensive efforts in combating the money laundering activities since then. In 2018, the HKMA published a report about the trends of money laundering in Hong Kong, where there was no single approach for the financial system. A study showed that more than 100 financial firms in Hong Kong are involved in money la

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    “Hong Kong is a unique financial center, with a strong tradition in international trade, commerce, finance, and banking. It’s a place with a rich history, culture, and values that have enabled Hong Kong to achieve its position as one of the most prosperous and developed international financial centers in the world. It’s the gateway to Asia, and its economy has seen rapid growth in recent years. Hong Kong has been ranked among the best financial centers in the world and continues to attract a large number of investors, businesses, and tourists. useful site This

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  • Lumire Supporting a Virtual Workspace on the Cloud

    Lumire Supporting a Virtual Workspace on the Cloud

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    Virtual Workspace is a software, designed to replace traditional on-site desktop solutions. There is a plethora of available options and benefits, but the big question remains: Can you really go full virtual? view it now What if you’re a small business with limited IT resources and budget. Enter Lumire. Lumire allows businesses to have a virtual workspace without being tied to a physical location. This means remote teams can still work as if they were sitting in the same office without needing to invest in equipment, software, and maintenance. It’s a simple and

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    As an early adopter of cloud computing, Lumire has invested heavily in virtual environments, from desktops to servers, and our users have benefitted from a highly reliable and efficient IT infrastructure. By providing our users with the flexibility to select and configure resources for their specific needs, Lumire allows them to optimize their resource usage and lower their operational costs. In fact, Lumire’s virtual environment is a major contributor to our customers’ overall success — they are able to reduce their downtime, increase productivity, and increase profitability.

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    In the last few years, virtual workspaces have emerged as the future of office operations. Organizations are going virtual due to many factors including cost savings, remote work policies, and business continuity planning. To offer such virtual workspaces, organizations are using various cloud-based software solutions. click for info One such software is Lumire, a virtual workspace tool used by organizations for collaboration and file management. Lumire is a web-based software application that uses cloud technology to provide a customizable virtual workspace for employees. The app is available on multiple devices and supports various

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    As a leading VRIO company, Lumire’s cloud-based VRIO platform is designed to help organizations of all sizes and across various industries. The cloud allows for remote access, collaboration, and increased flexibility without compromising security and scalability. One of the most significant advantages of cloud-based VRIO is that it provides organizations with a flexible and scalable solution that meets their growing needs. With a VRIO solution, organizations can transition quickly to new workflows and changes in the market, without having to invest in expensive hardware and up

  • Midwest Health System Information System Risks and Controls

    Midwest Health System Information System Risks and Controls

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    In February 2017, the Board of Directors of Midwest Health System announced that they were planning to upgrade their existing hospital information system (HIS). The system was a well-established platform used by the hospital since the early 1990s, and it was a major investment in technology infrastructure. However, it was evident that the current HIS needed to be upgraded because of the increased demands on the system, such as the need to integrate various health information systems, the requirement to provide more data analytics, and the need to

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    The Midwest Health System (MHS) is one of the largest healthcare systems in the US. The MHS includes numerous hospitals, clinics, and community-based services. The system provides comprehensive services to its patients, including specialists in different fields, laboratory services, radiology, emergency care, and surgeries. One of the key systems of the MHS is the electronic health record (EHR) system. The system allows doctors, nurses, and other healthcare professionals to access patient data securely and collabor Full Article

  • Jijihong Catering Management Co Ltd Brand Repositioning

    Jijihong Catering Management Co Ltd Brand Repositioning

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    The catering industry in China is booming. The country’s population is rapidly increasing and the economy is growing. As such, catering businesses must be able to innovate and adapt to meet the needs of customers. Jijihong Catering Management Co Ltd has been struggling for some time to evolve in this dynamic marketplace. However, the company had a plan that could propel them into the future. I was called upon to help Jijihong CEO, Shao Jiashen, reposition their brand. At first glance,

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    In August 2021, Jijihong Catering Management Co Ltd (JCMC) decided to reposition its business to a new identity. This included the redesign of its logo, rebranding its brand to the new name “Infinity” and positioning the new company as a modern and sophisticated catering company. This rebranding process started with a comprehensive brand strategy workshop that involved stakeholders from all levels of the organization. We wanted to understand the organization’s brand story and values,

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    The following case study was written to analyze a case study I wrote. “How do we reposition Jijihong Catering Management Co Ltd as a modern and innovative enterprise?” Jijihong Catering Management Co Ltd is one of the largest catering companies in the United States. Its mission is to provide “modern, innovative catering solutions for every occasion”. The company has always placed a high value on innovation, but the brand had not been fully embracing this value in recent years. The

    PESTEL Analysis

    “Brand Repositioning: Jijihong Catering Management Co Ltd” was a topic I got in my coursework on “Catering Management”, a topic which is very common in business management in our industry. “Brand Repositioning” refers to the process by which a company’s existing brand name is redefined to meet a specific market segment, changing the target audience, image, and positioning. A brand that is good and popular among the existing customers can be branded as “bad”, “different” or “less desirable,” and this affect

    Recommendations for the Case Study

    Jijihong Catering Management Co Ltd, the market leader in the catering business in Hanoi, faced a critical situation with declining market share. The competitors were increasing their market share by strategic price reduction and product innovation. Jijihong, as a leader in the industry, needed to respond rapidly to counter the competition and retain their market leadership. My first suggestion was to revisit and refine the brand name. A rebranding process was launched. read the full info here The old name, Jijihong, was changed to Nhà S

    Porters Five Forces Analysis

    “Jijihong Catering Management Co Ltd’s new brand repositioning: Strategies to capture customers and strengthen market position” The text provided has a large number of grammatical and factual errors. right here Firstly, the first paragraph is poorly written, and it is in the first-person tense (I, me, my). The writing style is also not professional. Secondly, the second paragraph includes the phrase “in first-person tense (I, me, my).” This is not acceptable. Th