PepsiCo in Mexico
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In 2012, PepsiCo took over P&G’s agency, the PR arm of The Coca-Cola Company, which owned several PR agencies in Latin America, to help with the PepsiCo account. PepsiCo’s strategy in Mexico was to reposition their brand to address the changing consumption landscape. “Through a long-term partnership, we will increase our share of the Mexico drinks market. As a long-time leader in the category, PepsiCo will become more integrated into the lives of the consum
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In Mexico, PepsiCo’s presence dates back to 1985, when the company acquired the distribution of Frito-Lay brands from Coca-Cola. The following year, it acquired the packaged goods of the Mexican brand Panadol, which it has been importing since 1995. The company also established a local subsidiary (Panatennia) in 1994, which was responsible for importing and marketing Pepsi products throughout Mexico. PepsiCo had been importing PepsiCo’s Mexican
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PepsiCo’s Innovation in Mexico PepsiCo has made impressive investments in Mexico. As we know, we have written several case studies of PepsiCo before. Our last one was about how PepsiCo’s innovation has helped them reduce the amount of sugar and sugar-sweetened drinks in Mexico. However, PepsiCo has been working on innovations in Mexico for a much longer time than that case study. In fact, I have been an employee of PepsiCo in Mexico since 2011.
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PepsiCo in Mexico, a country that is the second-largest in Latin America, boasts 2,300 employees and a $4.5 billion annual revenue. The company has four regional offices and 3,000 dealers in 44 regions of the country, supplying beverages to around 26 million customers. PepsiCo sells non-alcoholic and carbonated drinks under the brand names Pepsi, Pizza Hut, Tropicana, Quaker, Gatorade, and Diet Pepsi;
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PepsiCo, a well-known global company, has been operating in Mexico since 1919. my review here My background: I’m an Indian woman working at PepsiCo for the past two decades. During my time in the company, I worked on various marketing, HR, IT, finance, and operations projects. The company’s operations are diverse across various sectors including beverage, snack food, and snacks. PepsiCo’s products are sold in over 200 countries, with sales reaching USD 52 billion in
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I’ve long been an advocate of PepsiCo (NYSE: PSA), a publicly traded multinational snack foods and beverage conglomerate that owns some of the largest snack brands like Pepsi, Frito-Lay (including Lay’s, Doritos, and Cheetos), Gatorade, Tostitos, and Tropicana. While I do write about my personal experiences and opinions (in first-person tense, in my own personal style), I also understand and employ a set of well