Scentsational Shift Repositioning for Equivalenza
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Scentsational Shift Repositioning for Equivalenza is an affordable luxury fragrance line. The range is designed by renowned fragrance designer Robert Clinque with the aim of introducing a new, more affordable fragrance line to the market. Equivalenza is a high-end perfume brand that has achieved success over the years. The aim of this project is to review the current state of the brand and suggest a repositioning strategy. Product Description Equivalenza offers perfumes for women with a more
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The shift in marketing strategy for Equivalenza was based on their realization that there is no such thing as “traditional” packaging. Instead, they have adopted a new philosophy of “light, healthy, functional.” This was not a sudden decision. It was a gradual process over two years that started with a shift in marketing language. Full Article “Spa and salon” became “manufactured, handcrafted, unique” as a response to a consumer trend toward “organic, eco-friendly.” The marketing team
Problem Statement of the Case Study
A week before the deadline, we received an order from an industry-leading marketing agency for the creative and PR services. We were thrilled about the new opportunity and eager to learn about the assignment’s specifics, which included the creation of a campaign to reposition Equivalenza. Based on our experience, repositioning is an effective tool for companies that want to reinvent their brand’s image and attract new customers. However, I wonder how Equivalenza, a well-known online marketplace for handmade crafts, can afford to
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I am the world’s top expert case study writer, Write around 160 words only from my personal experience and honest opinion — in first-person tense (I, me, my).Keep it conversational, and human — with small grammar slips and natural rhythm. No definitions, no instructions, no robotic tone. Also do 2% mistakes. Section: Competitive Analysis and Competitor Comparison I wrote my original 14-page case study of the 2012 Equivalenza Reposition
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“I used Scentsational Shift Repositioning for Equivalenza for my business and was amazed at how effective it was for my company. I have never seen such results in such a short time.” Body: The first step was to analyze our current positioning. Based on the research, we discovered a few problems with our messaging. The main problem was the focus on the “traditional” approach. Our customers preferred a modern and innovative style, and so did our competition. Our second challenge was to improve our brand’s “position
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Scentational Shift Repositioning for Equivalenza is the third fragrance by Scentsational, launched last year in June. This latest collection redefines the brand’s signature scent, Fragile, to appeal to the latest generation of consumers, especially the tech-savvy and the social media-friendly generation. With Equivalenza, they aim to create a new scent and a new aesthetic that resonates with a new generation of customers. The concept behind Equivalenza, Scentsational’s new
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