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  • IBM China Development Lab Shanghai Capability

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  • Fotins Sustainability Dilemma A

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    Fotins sustainability dilemma A has led to a significant decline in profitability and customer loyalty over the last few years. This paper highlights the causes of this dilemma and offers recommendations for its resolution. This dilemma stems from the company’s overreliance on traditional, high-impact marketing channels like social media and television. Fotins’ social media marketing has become an integral part of their business. They run ad campaigns on platforms like Facebook and YouTube, and are constantly monitoring audience eng

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  • Sun Hydraulics Leading in Tough Times

    Sun Hydraulics Leading in Tough Times

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  • Beyond Meat Changing Consumers Meat Preference

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  • Blake Sports Apparel and Switch Activewear Bringing the Executive Team Together 2016

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