Accuflow Inc Case Study Analysis


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Accuflow Inc Case Study Solution

Background and Facts

Accuflow Inc an office materials seller for little and average sized organisations has actually recently been involved in preparing for a merger with its competitor House Deport, which has actually impacted effectiveness degrees in departmentswith the elderly supervisor associated with lawful complications presented by the government Trade Commission. With the Advertising Head advancing the information of his departure from the business in one year, Jeannie Lewis, the current head of procedures has been asked to take the duty in the future. With difficulties in the form of a potential social adjustment and also low staff member morale, the company requires a full reengineering effort at the advertising department.

Issue Declaration
Porter's 5 Forces Analysis
The possible social modification at the marketing department of Accuflow Inc is boosting unpredictability in the workplace leading to different obstacles for the Jeannie Lewis that would certainly be replacing the head of the department in one year. nalysis

PEST analysis

Political Factors: Political factors play a major duty in affecting calculated decisions given that Stapes Inc. had to desert its strategies of combining with Workplace Deport after the Federal Profession Commission's treatment at the same time. Provided the reality that the store has an international visibility with branches in UK, USA, Canada and Germany, political consider each of these countries may be able to impact efficiency or tactical objectives. Federal Trade Payment's antitrust suit versus the merger took up important time of the organization's elderly management suggesting that 'political' factors can have major ramifications for an international organisation.

Economic Factors: Economic factors such as the introduction of small businesses in the international circumstance suggest that Accuflow Inc is flourishing in a setting where there is possible growth of organisations. Along with this, truth that store clients are mostly trying to find office products for home offices suggests that the market has a rising pattern of business owners as well as online services.

Social factors: Social fads in the economic situation reveal that customers are trying to find benefit as well as attractive costs. Marketing research shows how the customer for Accuflow Inc lacks understanding regarding discovering remedies which can supply a combination of ease and affordable.

Technical factors: Modern technology plays an important role in Accuflow Inc's company method particularly as the organization is piloting Modern technology centers which would certainly provide modern technology sales as well as support in the form of memory upgrades, outer installments. (Recap of INSECT in appendix 2).

OB Issues and also Symptoms.

A number of underlying Organizational Actions problems can be seen in Accuflow Inc's case as highlighted in this area.

Worries concerning social change: There is concern concerning a social adjustment that would occur once Todd Krasnow leaves from his setting as the Executive Vice President of Advertising And Marketing with most of the employee already showing discontent over this prospective step. This predicted change has actually produced anxiety in the office which has actually been paired with the past tension of preparing the company for a prospective merger with Residence Deport.
Pest Analysis
Demanding Job Setting for Newcomers: There is shortage of personnel that can match the demanding setting of a fast-paced company. Not just does this result in trouble in locating the appropriate people, it puts stress and anxiety on brand-new hires as can not withstand the pace as well as stress that the organization expects them to bear.

Twin Coverage Lines: Newbies locate this business society troublesome and tough to manage specifically as populated line partnerships are meant to be weak in general and objective setting and also performance assessment is still done by the solid line manager. This suggests that newbies might lose clearness about their particular duties as well as objectives especially as populated line reporting does not maintain them in straight communication with the solid line managers.

Bitterness From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower rather than Bridget Coles despite the fact that it had been hypothesized that the last would certainly take Krasnow's placement came as a strike to her spirits. Lewis may have been capable and also suitable for the task however the reality that Kransnow's departure would certainly make Coles a straight record to Lewis may have been the factor for Coles' resignation from services.

Fear & Work Insecurity: Anxiety and instability can be identified as two major concerns that Lewis would certainly be managing specifically as the merging has actually currently be terminated and 2 senior executives of the advertising department would be leaving. The whole responsibility of the department would certainly be dropping on Lewis's shoulders that would not just be in charge of brining concerning a social adjustment however would certainly also have to confirm herself in her brand-new function.

Incompatible Administration Style of Leader: Lewis's monitoring style and its incompatibility with the advertising division's duty can additionally be viewed as an OB challenge specifically as she has been utilized to managing problems in the operations department where personnel are shown to concentrate on processes as well as get them right. The advertising and marketing division on the various other hand can be viewed as a group of individuals who are used to being supported by Krasnow who concentrated a lot more on output than procedures.

Interdepartmental Differences: Interdepartmental disagreements in between three divisions, advertising, merchandizing and procedures respectively over the appropriation of the advertising mix can be identified as another OB concern. Although the advertising and marketing department does not share the exact same vision as the other two departments concerning the aloocation of the marketing mix twoards promos and advertsing, the merchandizing as well as procedures divisions do not agree over the advertising mix allocation amongst one another either.

Disintegration in Advertising And Marketing Division: Disintegration in between the marketing and advertising divisions can be determined as another OB issue which can require further focus. The truth that the advertising and marketing sections in the advertising department are separated is protecting against both departments from acquiring from each various other's experience and also knowledge. Combination of advertising with retailing as well as procedures would certainly come to be more difficult if the marketing department itself is broken down which can be another potential OB worry.

Accuflow Inc Analysis

Numerous concepts have actually been used to describe the circumstances to get further clearness about the situation handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, the majority of supervisors think that juniors are passive as well as careless, have little passion and also resist change. The tough variation of this concept stressed threat, limited controls, hazards and penalties. With time it creates low performance, subtle sabotage and also competition (Offer, 2003). The situation at Accuflow Inc is not completely adhering to Theory X, it can be seen that new hires are locating this environment instead demanding which might eventually lead to a better inclination of the management towards Concept X. Based on McGregor's advocated sight, which he called Theory Y, the essential job of the monitoring is to prepare organizational conditions to ensure that people can accomplish their own objectives best by directing their efforts in the direction of organizational rewards. If people find no satisfaction in their work, the monitoring would certainly have little selection however to depend on concept X and external control (Offer, 2003). Also while examining Lewis's administration style, concept X may have appropriated in the operations department to some extent but the Advertising division would call for reliance on Theory Y in order to get the creative thinking and originality from the groups.

Tuckman's Synergy Concept: As much as Lewis's concern regarding bringing consistency between the advertising and marketing and marketing division is worried, this would at first lead to clash as gone over by Bruce Tuckman in his 'Team effort Concept'. By incorporating the advertising and marketing as well as advertising and marketing division's job, there might be the exact same preliminary separate which might lead to the second stage of 'storming' where the groups test one an additional.

Bridges' Shift Version: Based On William Bridge's theory (appendix 4), people are quite unpleasant with adjustment, which is evident by the circumstance at Accuflow Inc The situation can be viewed as a typical training course of life if is studied as per Bridge's concept where he explains that people experience 3 stages of shift when they experience change. 'Closing, losing as well as Releasing', The Neutral Area and 'The New Starting' (Bridges, 2004). When individuals are presented with change, they enter phase one therefore there might be emotions like sadness, unpredictability, frustration, anger, worry, denial and also disorientation.The situation at the marketing department of Accuflow Inc is comparable so Lewis can obtain comfortable with the idea that it is not amazing behavior. In the 2nd stage, there might be a need to bridge the gap between the brand-new and also old culture so Lewis might have to encounter this challenge as soon as Krasnow leaves. There may be low morale and reduced efficiency at this phase which ought to not be taken as a problem. It is during this phase that Lewis will certainly have to provide guidance to the division to make sure that they can find an orientation. It can be seen exactly how Krasnow has actually currently made this shift simpler by making Lewis obtain involved in the department a year before his actual departure. As per Bridges' Design, stage three will produce openness to learning, High energy as well as dedication as individuals will certainly accept the modification (Bridges, 2004).
Vrio Analysis
Maslow's Requirement hierarchy: The OB problem pertaining to instability at the office has been triggered first of all by the adjustment in administration and also secondly by the reality that the merger will no more be initiated. Abraham Maslow in his Theory of 'Requirements Hierarchy' (appendix 5) has reviews the significance of 'safety and security requires as being a reduced level demand of a human for causing inspiration. As seen in the pyramid shared in appendix 3, we can see just how 'the need to really feel safe and secure as well as out of danger' goes to the second level of needs. Prior to an employee can be made to establish psychologically, he requires to have his 'Physical 'and also 'Security' needs met. This shows that unless the workers are made to really feel safe regarding their existing employment status in Accuflow Inc they may not get to 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Accuflow Inc Case Study

Effects of Analysis.

The OB analysis has looked at various theories to recognize exactly how to deal with the existing scenario handy. The complying with three alternatives have been recommended to assist Lewis manage the business challenges in the advertising and marketing division. Each of these choices has been recommended for easing the change required to bring the marketing division according to the needs of the market and also for making the social adjustment that would certainly follow once the existing leader leaves.

Assimilation of advertising and marketing functions. Separating Adverting as well as Production functions. Combination of Advertising And Marketing with Operations.

Examination of Alternatives.

Judith Shapiro who has actually earlier been spoken with by Lewis throughout the earlier merger days has proficiency in business-to-business advertising along with company and also retail advertising experience. When Krasnow leaves, Lewis can employ Shapiro as an EVP for advertising to manage both advertising and marketing as well as marketing features.

The benefit of this approach is that it will certainly incorporate the two features while reducing the need for working with an extra resource for marketing. Lewis would be heading the marketing division as well as in any case her replacement would be required for the current duty that she is executing. The downside of this option is that exterior hiring may produce animosity from inner workers who might be eying the setting of EVP after Lewis takes control of Krasnow's placement.

Separating Adverting and also Manufacturing: Offered the affordable stress and high top quality job called for from the advertising company, it is suggested that Lewis should permit the production device to be a separate function from the advertising and marketing system. Because the majority of marketing companies had these 2 features as separate devices, it makes more feeling to follow the norm.

Integration of Advertising with Workflows: Because Lewis is already taking care of the advertising and marketing and procedures departments concurrently; it makes sense to integrate the two features given that she has been successfully caring for both ends. The fact that both divisions currently have significant distinctions over allocation of resources recommends that this combination may be able to cause harmony especially as Lewis would certainly be heading both ends.However there are various negative aspects of this relocation especially as it would certainly place way too much burden over Lewis's shoulders. The reality that Lewis has to adapt her monitoring design for the advertising department suggests that these 2 departments would certainly be culturally diverse. Lewis may not be able to apply one kind of leadership style to both divisions which might result in inadequacy in either one of the 2 features.


An analysis of the three options suggests that assimilation of advertising as well as operations would certainly not be a feasible move because of the substantial distinctions in between both divisions despite the fact that currently Lewis is dealing with both. While splitting up of the manufacturing feature may have been a favorable step for the marketing department, the truth that it would mean positioning a 3rd function under Lewis's wing indicates this ought to be avoided as well. The assimilation of the marketing department is the best choice in terms of obtaining the optimal arise from the division. An action prepare for this option is talked about below.

Action Plan.
Lewis will take control of the function of EVP Advertising and marketing after Krasnow leaves.

Advertising and Marketing features would be combined.

Judith Shapiro will be employed to take Lewis's place as SVP of marketing and advertising.

Production feature will remain component of marketing under advertising and marketing feature.

Lewis will certainly divide herself from procedures.

An autonomous management style with staff member empowerment will be made use of in advertising and marketing division.

Open up door plan as well as emphasis on cross departmental interaction will be aimed at getting rid of dissonance.

Backup plan.

If the integration does not exercise as planned, a contingency strategy would certainly comply with which would divide the manufacturing feature from the marketing function to lower the lots on the SVP of advertising and marketing. In case Judith Shapiro does not get hired, Lewis will be heading the marketing division without an SVP. In that case the production function will definitely be divided by placing it under an SVP production.