Cambridge Nanotech Case Study Analysis


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Cambridge Nanotech Case Study Help

Background and Facts

Cambridge Nanotech an office products store for little as well as average sized services has actually lately been involved in preparing for a merger with its rival Home Deport, which has impacted effectiveness levels in departmentswith the elderly supervisor associated with lawful problems put forth by the federal Trade Commission. With the Advertising Head advancing the news of his separation from the company in one year, Jeannie Lewis, the present head of operations has been asked to take the role in the near future. With obstacles in the form of a prospective cultural change and also low employee morale, the company requires a total reengineering effort at the advertising division.

Problem Statement
Porter's 5 Forces Analysis
The prospective cultural change at the marketing division of Cambridge Nanotech is boosting uncertainty in the working environment bring about different challenges for the Jeannie Lewis who would certainly be changing the head of the division in one year. nalysis

PEST analysis

Political Factors: Political factors play a major function in affecting calculated choices since Stapes Inc. had to desert its plans of combining with Workplace Deport after the Federal Profession Compensation's treatment while doing so. Given the truth that the shop has a global presence with branches in UK, U.S.A., Canada and Germany, political consider each of these nations might have the ability to influence performance or critical goals. Federal Profession Compensation's antitrust fit against the merger occupied important time of the organization's senior monitoring suggesting that 'political' factors can have major implications for a worldwide business.

Economic Factors: Financial factors such as the appearance of small companies in the worldwide situation suggest that Cambridge Nanotech is prospering in an environment where there is potential growth of services. Fact that shop clients are primarily looking for office materials for house workplaces recommends that the market has a climbing fad of entrepreneurs and residence based organisations.

Social factors: Social fads in the economic climate reveal that customers are searching for comfort as well as attractive prices. Market research demonstrates how the consumer for Cambridge Nanotech lacks understanding regarding finding services which can use a combination of ease and inexpensive.

Technological factors: Technology plays an essential function in Cambridge Nanotech's business technique specifically as the organization is piloting Innovation centers which would provide innovation sales and also assistance in the form of memory upgrades, outer installations. (Summary of PEST in appendix 2).

OB Issues and also Manifestations.

A number of underlying Organizational Behavior problems can be seen in Cambridge Nanotech's case as highlighted in this section.

Apprehensions regarding cultural change: There is concern concerning a social modification that would certainly take place as soon as Todd Krasnow leaves from his setting as the Executive Vice Head Of State of Advertising And Marketing with most of the staff members currently revealing unhappiness over this prospective action. This anticipated change has produced stress in the work environment which has been paired with the previous stress and anxiety of preparing the company for a potential merging with House Deport.
Pest Analysis
Stressful Job Setting for Newcomers: There is scarcity of workers that can match the difficult atmosphere of a hectic company. Not just does this lead to trouble in finding the ideal people, it puts stress on brand-new hires as can not hold up against the speed as well as pressure that the company expects them to bear.

Dual Reporting Lines: Newcomers discover this organizational culture difficult and also challenging to deal with particularly as populated line relationships are suggested to be weak as a whole and also objective setting and performance analysis is still done by the strong line supervisor. This implies that newbies can lose quality regarding their corresponding duties as well as objectives particularly as populated line reporting does not keep them in direct interaction with the strong line managers.

Resentment From Cross Departmental Hiring: Krasnow's choice to make Lewis his follower as opposed to Bridget Coles even though it had actually been speculated that the last would take Krasnow's setting came as an impact to her spirits. Lewis might have been qualified and appropriate for the job yet the reality that Kransnow's separation would certainly make Coles a straight record to Lewis may have been the reason for Coles' resignation from services.

Concern & Work Insecurity: Anxiety and instability can be determined as two major worries that Lewis would certainly be managing specifically as the merger has actually now be cancelled as well as 2 senior executives of the marketing division would be leaving. The whole obligation of the division would be falling on Lewis's shoulders that would certainly not just be in charge of brining about a social change yet would certainly additionally have to verify herself in her brand-new duty.

Inappropriate Monitoring Design of Leader: Lewis's administration style and also its incompatibility with the advertising division's function can additionally be seen as an OB obstacle particularly as she has actually been utilized to managing problems in the operations division where workers are taught to concentrate on processes as well as get them. The marketing department on the other hand can be viewed as a group of people who are made use of to being supported by Krasnow who concentrated more on outcome than processes.

Interdepartmental Arguments: Interdepartmental differences between 3 departments, advertising, merchandizing and also procedures specifically over the allocation of the marketing mix can be recognized as one more OB concern. Although the advertising and marketing division does not share the very same vision as the other two departments regarding the aloocation of the advertising and marketing mix twoards promos and advertsing, the merchandizing and operations divisions do not concur over the advertising and marketing mix allocation among one another either.

Fragmentation in Advertising And Marketing Department: Disintegration between the advertising and marketing divisions can be identified as one more OB issue which could need further focus. The fact that the marketing and advertising sections in the marketing department are separated is preventing both divisions from acquiring from each various other's experience and expertise. Assimilation of advertising with merchandising and also procedures would end up being more difficult if the marketing division itself is disintegrated which can be another prospective OB problem.

Cambridge Nanotech Analysis

Various concepts have been used to explain the situations to get further quality about the scenario handy.
Swot Analysis
McGregor's Theory X & Y: According to Douglas McGregor's Concept X, most supervisors think that subordinates are easy and lazy, have little aspiration and also resist adjustment. The hard variation of this theory stressed threat, limited controls, threats and punishments. With time it produces low productivity, subtle sabotage as well as rivalry (Bargain, 2003). Although the circumstance at Cambridge Nanotech is not completely adhering to Theory X, it can be seen that brand-new hires are discovering this environment rather demanding which might at some point cause a greater inclination of the monitoring towards Concept X. According to McGregor's advocated view, which he called Concept Y, the vital task of the administration is to prepare organizational problems to ensure that people can achieve their own goals best by routing their initiatives in the direction of business incentives. If people find no satisfaction in their job, the management would have little choice however to rely upon concept X and also outside control (Deal, 2003). Also while evaluating Lewis's management style, theory X may have appropriated in the procedures division somewhat but the Advertising and marketing division would certainly call for reliance on Theory Y in order to get the creative thinking and also creativity from the teams.

Tuckman's Team effort Concept: As for Lewis's issue about bringing consistency in between the marketing and advertising division is concerned, this would at first lead to conflict as gone over by Bruce Tuckman in his 'Team effort Concept'. (Tuckman, 1965). According to Tuckman's concept received appendix 3, during the first stage of team growth, individuals might not bond, as they are active discovering their place in the group. By incorporating the marketing and advertising department's work, there may coincide first disconnect which might cause the 2nd phase of 'storming' where the teams challenge each other. Nonetheless, it is only throughout the 3rd phase or 'norming' when they would certainly come together to share suggestions prior to the team can produce synergy in the 4th phase 'carrying out'.

When individuals are offered with change, they go into stage one as well as so there may be emotions like unhappiness, uncertainty, aggravation, temper, worry, denial and also disorientation.The circumstance at the marketing division of Cambridge Nanotech is similar so Lewis can get comfy with the idea that it is not amazing habits. It is throughout this phase that Lewis will certainly have to give support to the division so that they can discover a sense of instructions. It can be seen just how Krasnow has actually already made this shift easier by making Lewis get entailed in the division a year prior to his actual separation.
Vrio Analysis
Maslow's Need pecking order: The OB concern related to insecurity at the work environment has actually been caused first of all by the adjustment in monitoring and also secondly by the reality that the merging will certainly no longer be started. Abraham Maslow in his Concept of 'Demands Pecking order' (appendix 5) has goes over the significance of 'protection needs as being a reduced level requirement of a human for activating inspiration. As seen in the pyramid shared in appendix 3, we can see exactly how 'the demand to really feel safe and secure and also safe' is at the 2nd level of requirements. Before a worker can be made to develop mentally, he needs to have his 'Physical 'and 'Security' requires met. This suggests that unless the workers are made to feel protected about their present employment standing in Cambridge Nanotech they might not reach 'Self-Fulfillment'. (King, 2009).

SWOT Analysis for Cambridge Nanotech Case Study

Ramification of Analysis.

The OB analysis has considered numerous concepts to recognize just how to cope with the current scenario at hand. The complying with 3 alternatives have been suggested to help Lewis deal with the organizational challenges in the marketing department. Each of these choices has actually been suggested for alleviating the transition needed to bring the advertising and marketing department according to the demands of the marketplace and for making the cultural modification that would comply with as soon as the present leader leaves.

Combination of advertising and marketing functions. Separating Adverting as well as Manufacturing features. Integration of Marketing with Workflow.

Analysis of Alternatives.

Judith Shapiro who has actually earlier been talked to by Lewis throughout the earlier merging days has knowledge in business-to-business advertising and marketing along with company and retail advertising and marketing experience. As soon as Krasnow leaves, Lewis can work with Shapiro as an EVP for marketing to handle both advertising and marketing and marketing functions.

The benefit of this approach is that it will certainly integrate both functions while reducing the demand for working with an additional source for advertising and marketing. Lewis would be heading the marketing department as well as in any case her substitute would certainly be required for the existing role that she is performing. The disadvantage of this alternative is that external hiring may cause bitterness from inner personnel that may be looking at the placement of EVP after Lewis takes control of Krasnow's placement.

Dividing Adverting and also Manufacturing: Offered the competitive stress and high top quality job required from the advertising firm, it is recommended that Lewis ought to allow the manufacturing system to be a different function from the advertising and marketing unit. Since many advertising and marketing companies had these 2 features as separate units, it makes even more sense to adhere to the standard.

Assimilation of Advertising And Marketing with Procedures: Because Lewis is currently taking care of the advertising and marketing and also procedures divisions concurrently; it makes feeling to incorporate the 2 functions since she has been efficiently taking treatment of both ends. The fact that Lewis has to adapt her management style for the marketing department recommends that these 2 divisions would certainly be culturally diverse.


An analysis of the three alternatives indicates that assimilation of marketing and procedures would certainly not be a possible move due to the vast differences in between the two divisions despite the fact that presently Lewis is taking care of both. While separation of the production feature may have been a positive action for the advertising division, the truth that it would mean positioning a 3rd feature under Lewis's wing implies this need to be prevented too. The combination of the advertising department is the very best option in regards to obtaining the optimum results from the department. An activity plan for this choice is gone over listed below.

Action Strategy.
Lewis will take over the role of EVP Advertising after Krasnow leaves.

Advertising and Marketing functions would certainly be combined.

Judith Shapiro will be hired to take Lewis's area as SVP of advertising and marketing.

Production feature will certainly continue to be component of advertising and marketing under advertising and marketing feature.

Lewis will divide herself from operations.

An autonomous leadership design with staff member empowerment will certainly be made use of in advertising division.

Open door plan as well as focus on cross departmental communication will certainly be aimed at removing dissonance.

Backup strategy.

If the combination does not exercise as planned, a contingency strategy would certainly follow which would certainly separate the production function from the marketing feature to decrease the lots on the SVP of marketing and advertising. In case Judith Shapiro does not get hired, Lewis will be heading the advertising and marketing department without an SVP. Because case the manufacturing feature will most definitely be divided by positioning it under an SVP manufacturing.