Category: Marketing

  • Cynthia Carroll at Anglo American B

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    1. Market Opportunity 2. Product Opportunity 3. Technological Opportunity 4. Customer Strategies The market opportunity: The market for iron ore at the Anglo American B plant is forecast to reach 100,000 mt by the end of 2012 (figure 4). This is an increase of approximately 30% from the forecast at the beginning of 2011 (figure 3). This increase in demand is driven primarily by an increase in demand in South America

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