Shareholder Activists at Friendly Ice Cream A1
VRIO Analysis
In recent years, social media has played a significant role in the shareholder activist movement. In 2021, when the activist group SeaChange Initiative published a research report on how corporate executives could help alleviate the ongoing water crisis in California, social media quickly erupted in response. Many retailers, including Friendly Ice Cream, immediately responded to the research report. They shared it on their websites, social media channels, and blogs, and sent it to investors, the media, and key influencers.
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In August 2016, the news broke that Friendly Ice Cream’s parent company, POM Wonderful LLC, had launched an activist shareholder campaign. We’ve been discussing it in my marketing class, and we’ve even done a case study. One thing that has stood out in the case is the tense and dynamic nature of the campaign. In the case, I have to make two mistakes: the first is that the campaign was launched with a clear agenda, and the second is that POM wasn’t aware of the
Case Study Solution
Shareholder Activists at Friendly Ice Cream, A1, are activists who actively seek to enrich the company by challenging the board and managers. I was approached by a group of Shareholder Activists in July 2015. The group consisted of a team of eight independent shareholders who had previously been shareholders at Friendly Ice Cream, a regional soft-drink manufacturer. At that time, the board and the majority of the company’s shareholders were resistant to the Shareholder Activ
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The case study I am about to discuss involves a company called Friendly Ice Cream. This company operates 255 stores in 14 countries around the world. There are two major shareholder activists who were involved in this case study. One is the group known as “Activist One.” They were instrumental in pushing for a shareholder resolution calling for a complete overhaul of the management team. The other shareholder activist was “Activist Two.” I’ve written this case study specifically to discuss their activities and to share with you
Marketing Plan
Shareholder activists at Friendly Ice Cream have been criticizing the company for its low-priced product line, low-margin business model, and unprofitable profitability. In fact, the shareholders were seeking significant reforms such as the re-structuring of the corporate hierarchy, divesting some over-extended divisions, and investing more in innovation. The activists were looking for better governance practices that would address their concerns. The company was forced to re-think their business strategy and focus on strategic opportunities