Category: Marketing

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Lego Group’s mission is “Building Brighter Futures” (2019). It is a world-leading toy company with a global community of 107 million enthusiasts (2020). Lego Group has 52 brick color codes: 1464 red, 1622 yellow, 1750 green, 1800 blue, 1850 pink, 1900 purple, 2000 grey, 2100 orange

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Lego has always been a leader in the toy industry. But the 2017 acquisition of 3D printer giant Makerbot, now brings a whole new dimension to our business, innovation, and customer service. This acquisition has already brought a new level of efficiency to our manufacturing and supply chain, which we see as a natural evolution of our “Lego-Maker” business model. The 3D-printer has brought a new level of flexibility to our products, in terms of how our building kits are made, and

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LEGO is the world’s largest toy company, creating a vast range of LEGO play sets for kids of all ages. Its core business is focused on toy products with core features like buildable bricks, interlocking components, and colorful figurines, which are designed to foster play skills, creativity, imagination, and problem-solving abilities in children. As of 2021, LEGO has over 250,000 employees in over 80 countries, and the company generates $3 billion in

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Positioning Urzza Launching a New Energy Drink

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