Eastman Kodak Co
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– I was working at Eastman Kodak Co for four years as a marketing manager. It was a top-tier company, which made my job incredibly challenging. – I spent most of my time in research, planning and execution of marketing strategies. I worked with a team of professionals in different departments. It was a challenge to manage the team’s activities. – One of my biggest challenges was to create a marketing plan to increase sales. We faced major competition from Apple, Samsung, Google, and others.
Problem Statement of the Case Study
“Eastman Kodak Company (EKC) is one of the world’s leading manufacturers and marketers of consumer digital cameras and photo products, including film, camcorders, digital cameras, and software. EKC has been around since the turn of the millennium. At that time, digital technology had yet to take off, so there was much confusion and excitement around the new camera. The market is full of new technologies and businesses popping up left, right, and center; yet the world’s leading camera manufacturer
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EK is a legend in the field of electronics. For more than a century, EK has been making high-quality cameras, camcorders, and film and paper for the photography and film industries, for both amateur and professional photographers, film makers and producers worldwide. It also owns Kodak Health Imaging, which is a market-leading healthcare company that provides state-of-the-art diagnostic imaging equipment, including digital X-rays and MRI systems. image source EK is a multinational company that oper
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In 1978, Eastman Kodak was going through a severe revenue crisis. The declining market of photography was making a dent in the financial statements, leading to a sharp decline in the stock prices. The company needed a strategy to revive its fortunes and emerge as a force in the industry once again. After several years of strategic planning, Kodak’s new CEO, Edward F. Jones, came up with a creative approach to reposition the company. This plan was called Kodak 1.