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    The last few months have been the most challenging period in the history of International Paper (IPL). We faced the most challenging macroeconomic scenario with a rising trade deficit, global financial crisis, oil price drop, low demand, and rising raw material prices. The company went into a severe deficit in the fourth quarter of 2008 and reported loss of $650 million. The financial crisis also led to a reduction in market share by 1.7%. The company’s financial status was a disaster, and

    Problem Statement of the Case Study

    In a decade, International Paper (IP) has transformed from an industrial paper business that employed 7,000 employees, produced 160M tons of paper, sold 43M cases of paper and sold 21M cases of packaging in North America, South America, Europe and Asia to a company that employs around 25,000 worldwide and produces 250M tons of paper, sold 135M cases of paper and sold 55M cases of packaging in North America, South America