Category: HBS

  • How to Write an Action Planning Memo Note 2021

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    I’ve been at Shinola for the last year, and the company’s core brand message resonates with me deeply. I want to write a case study to tell you how Shinola does brand storytelling. Brand storytelling is the art of using storytelling techniques to engage and retain customers. It’s about creating a connection with your audience, by showcasing what your company has done and why it matters. Here’s how we’ve done it at Shinola. Step 1: Understanding the customer journey

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    Shinola is an American-born brand that produces high-quality, crafted, durable and distinctive products from steel, wood, leather, metal, etc. My favorite brand. Based on the passage above, please write a VRIO analysis for Shinola’s brand storytelling efforts.